Zhu Huarong: Industry research will bring new heights to Chinese brands

The 2024 China Automobile Chongqing Forum was officially opened on June 6th.

The forum is co-sponsored by the Automobile Industry Committee of the China Council for the Promotion of International Trade and the Organizing Committee of Chongqing International Automobile Exhibition.

As a high-profile industry summit held in the middle of the year, the forum has received strong support from the Chongqing Municipal people’s Government.

With the theme of “shaping the future of the industry in the era of change”, the forum discusses the current situation of the changing industry and debates the future of the automobile industry for a hundred years.

Policy makers, entrepreneurs, experts and scholars from government departments, automobile mainframe factories, supply chain enterprises and research institutions gathered together to offer suggestions for the development of the industry.

The reform of the global automobile industry is still in the process of profound evolution, challenges are still continuing, and new opportunities are still emerging.

Entering the era of new energy and intelligent network-connected cars in the second half is of great significance in promoting Chinese-style modernization.

The transformative power of China’s automobile industry that has been saved for many years will be further demonstrated in 2024.

The opening plenary session of the 2024 China Automobile Chongqing Forum takes “long-term Doctrine and the Future of the Industry” as the theme.

Zhu Huarong, chairman and party secretary of Changan Automobile, shared his insights and thoughts at the meeting.

Zhu Huarong: Industry research will bring new heights to Chinese brands, Zhu Huarong believes that the new development trends and changes in the automotive industry can be summed up as “new, intelligent, cooperative and volume”.

“New” is the new atmosphere of industrial development in the new era, which involves the definition and change of “new car + new ecology + new luxury”.

“wisdom” means high-tech digital enabling new future.

“cooperation” means global win-win development of new cooperation.

“volume” means new competition, and the industry rolls up new heights.

These are the practices and explorations of the major automobile companies in the unstable period.

How to speed up this process, Zhu Huarong put forward suggestions: first, the industry should adhere to the user-centered, adhere to seeking truth from facts, promote brands and products, and avoid overdrawing society and users’ trust in the industry.

Second, it is necessary to strengthen scientific and technological innovation, make rapid breakthroughs and solve the pain points of the industry.

Such as battery safety, smart driving safety, energy efficiency, and the resulting matching laws and regulations and other difficult problems, to promote the healthy and high-quality development of our industry.

Third, in the process of practicing “Belt and Road Initiative”, it is necessary to promote a high level of opening up to the outside world, adhere to long-term doctrine and localism, and fulfill social responsibilities.

The following is a transcript of the speech: dear Mayor Jiang Duntao, President Li, President Wang, good morning, dear friends! Thank you for the invitation of the host committee.

China’s automobile industry has resolutely implemented the decisions and arrangements of General Secretary and the CPC Central Committee, promoted the high-end, green, and intelligent development of the automobile industry, and made considerable progress.

We can see that the total production and sales volume exceeded 30 million vehicles last year, and the large-scale and rapid growth in the field of new energy intelligence is exciting.

Some new development trends and patterns have also emerged in the automobile industry.

I would like to take this opportunity to share it for you to criticize and testify, and to discuss the inadequacies.

I would like to use four words to summarize some of the latest new changes, that is, “new, wise, integrated, volume”, one by one.

A new atmosphere of industrial development in the new era.

We can see that driven by a series of scientific and technological advances, the automobile industry is changing from providing transportation to providing travel products, services and ecological services.

the car is evolving into a purifiable feature with mobile multi-function space, intelligent computing terminal, data acquisition carrier and mobile energy storage unit.

I call it “intelligent car robot”.

It’s changing in this direction.

This feature is becoming more and more obvious.

I think the era of new cars and new ecology is coming.

Changan Qiyuan E07 is based on such a concept to build the world’s first variable new car.

As you can see, it can give our users the unrestrained SUV, the multi-function of MPV, the comfort of cars, and the loading capacity of pick-up trucks.

This is the first mass-produced model in the world.

Not long ago, I and an international partner said that they were in development, and I said that I had mass production right away.

Also in the fierce competition, high-end, luxury is being redefined, a new era, new luxury came into being.

Avita, owned by Changan Automobile, gives a reference answer to the new luxury, but also explains the connotation of the new luxury, good-looking, high-tech and high value.

Good-looking, people’s tireless pursuit of artistic beauty, that is the desire to get emotional satisfaction from beautiful things, so the new luxury must have original high-looking.

High technology, we know that the progress of science and technology promotes the development of human society, but the scientific and technological achievements brought about by the progress of science and technology must make us human beings enjoy more and more.

The latest high-tech achievements will be the first to be applied in luxury sports, and the current intelligence is undoubtedly the accurate presentation of high-tech.

High value, the series of technological breakthroughs I just mentioned bring new configurations, products, functions and new experiences, so that we can enjoy more convenient, safe and comfortable products and services.

this is to create more high value for our customers.

, smart, high-tech numbers empower a new future.

With a series of 5G and AI chips, I call it a breakthrough in the “technology cluster”.

This round of technology is not a single technology breakthrough, but a group of breakthroughs, the automobile industry is rapidly transforming to digital.

I think the new energy car has set a good precedent, but it is only a preface, and the new car is the real future.

We can see that in terms of digital intelligence products, take the Avita under Changan as an example, the intelligent system we jointly developed with Huawei on this model is equipped with 3 lidars, 6 millimeter wave radars, 12 ultrasonic radars, 13 camera heads, a total of 34 sensors, the computing power reaches 400TOPS, and has the ability to drive NCA without a map.

In addition, many products, including Changan, can be said to be the characteristics of smart cars, which have emerged as the times require.

Last year, I personally experienced from Youyang, Chongqing, about 400 kilometers away from the main city, without taking over the whole journey.

To explain again, I have made a special report with the traffic control department in advance, otherwise netizens will criticize me for illegal driving.

I made a special report.

So I think in the luxury content, there is no doubt that autopilot is the biggest feature.

Changan Avita autopilot is actually a safe smart drive, safety is the biggest and best luxury.

Digital Intelligence Manufacturing, this series of technologies empower us in the field of manufacturing and change our traditional field.

In deep cooperation with Huawei, Unicom and other enterprises, we have built the Changan Mathematical Intelligence Factory in Chongqing.

The domain 5G digital factory widely uses more than 40 advanced technologies, such as 5G, AI, digital twin, photovoltaic power generation, vehicle software integrated packaging, etc.

, with more than 400000 digital acquisition points, nearly 1400 5G card points, increased manufacturing efficiency by 20%, cost reduced by 20%, and energy consumption reduced by 19%.

As a result, the products also have digital intelligence management.

Globalization and win-win development of new cooperation.

Although we face a series of challenges such as geopolitics and anti-globalization, we can see that the new cooperation in the automobile industry is still brilliant.

In fact, some cooperation has not been made public.

There are six modes of cooperation in the automobile industry in the world today.

I will not repeat them here.

Behind each of them, there are realistic enterprises and cooperation models, all of which are jointly dealing with the challenges of technology, cost and so on.

The automobile industry advances hand in hand and takes risks together.

There will also be a program at more than 5 o’clock this afternoon, which will be kept secret for the time being.

Changan Automobile has always maintained the spirit and attitude of openness and cooperation, and our circle of friends is constantly breaking and leaping.

We carry out comprehensive cooperation with Huawei, Horizon, China Mobile and other ICP enterprises and outstanding enterprises in the industry.

We and Infini and other partners deeply promote the iron triangle cooperation model and work together to build a safe, trusting and competitive industrial chain and supply chain.

Thus it can be seen that the world automobile industry is not only not developing against globalization, but more actively and creatively embracing globalization and accelerating cooperation and win-win development of the whole industry chain.

Volume, just now the host Mr.

Yang was also talking about “volume”, new competition, the industry rolled up to a new height.

Recently, the industry has produced four “old men”, all of whom have begun to broadcast live with goods.

I reported to three other “old men” last night.

I said I would talk about the four of us today.

Is your portrait right allowed? Several of you said yes, no problem.

How do I look at this problem? I am an optimist, I think “volume” is the process of good money driving out bad money, volume itself means the pursuit of excellence, will roll out a new height of Chinese brands, maximize the interests of users, and create real value for users.

I believe that in the next ten years, more Chinese brands will be rolled into world-class brands.

The four words “new, wise, cooperative and volume” mentioned just now are in fact the practice and exploration of major automobile enterprises in the non-steady period.

How to speed up this process, and take this opportunity to put forward some suggestions for our industry reference: first, the industry should adhere to the user-centered, adhere to seeking truth from facts, promote brands and products, and avoid overdrawing society and users’ trust in the industry.

Second, we should strengthen scientific and technological innovation, make rapid breakthroughs and solve the pain points of the industry.

Such as battery safety, smart driving safety, energy efficiency, and the resulting matching laws and regulations and other difficult problems, to promote the healthy and high-quality development of our industry.

Third, in the process of implementing “Belt and Road Initiative”, we should promote a high level of opening up to the outside world, adhere to long-term doctrine and localism, and fulfill our social responsibilities.

Change from going out to going in, create more taxes, GDP and jobs for the local economy and society, strengthen win-win cooperation with local enterprises and international brands, provide better products and experiences for global users, and help the global automobile industry develop more sustainably, healthily and cooperatively.

Dear friends, we have the honor to witness the surging winds and clouds of the participating industry, and we also look forward to many infinite possibilities.

We Changan Automobile adhere to opening and cooperation, unswervingly stride forward to the world-class brand, and contribute our Changan strength to the world automobile industry.

Science and technology Changan, wisdom partner, thank you! , return to the first electric network home page >.

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