Kuaidi Technology reported on June 4 that recently, whether Nezha Automobile will change its name has attracted the attention of many netizens.
A few days ago, Zhou Jinkai, deputy general manager of SAIC Wuling brand, released a video saying that the red-clad leader wants Nezha CEO Zhang Yong to change the name of Nezha Automobile.
I firmly oppose changing the name of the automobile brand.
Zhou Jinkai said that there are two reasons for 
: First, the names of brands and models have the highest communication costs among all car companies.
Choosing a good name can amplify the communication effect by five times.
Nezha cars have also been sold, and so many users have basically recognized the Nezha brand.
If you change the name once, it will cost you five times more investment, so changing the name is not cost-effective and users can’t remember it.
Second, it is the most harmful to all current Nezha users.
, Because they recognized Nezha and chose Nezha, if they did not recognize the name Nezha, they would not have bought Nezha cars at all.
Therefore, I still firmly support it here.
Life is up to me not to God.
Don’t change the name of Nezha Automobile.
In addition, Zhou Jinkai also said that he also read some opinions from some netizens in the comment area, which was very interesting.
Some netizens said that they would change Nezha to Hongyi Zhixuan, or develop sub-brands called Fenghuo Lun, Kuntian Ling or Qiankun Circle.
He thought these ideas were very interesting and provided for General Manager Zhang’s reference.
But I suggest that you don’t fall for it.
Maybe they will change it and I will recommend it, but I won’t buy it, so he still firmly disagrees with Nezha changing his name.
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