A few days ago, a spokesman for the Weibo account @ Xiaomi issued another clarification statement.
Said that Su Jun, founder of Zhimi Technology, personally partnered with Chery in the automotive business, which had nothing to do with Xiaomi Group and Xiaomi Ecological chain.
according to Zhimi Technology, it had nothing to do with Zhimi Technology.
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, , as early as mid-March, Zhimi issued a clarification on its official WeChat account, responding to the recent online rumor that it was building a car in partnership with Chery’s iCAR brand.
Zhimi Technology said there will be no equity and operational links with the car-building project in the future.
, Zhimi Technology said in a clarification statement that Zhimi Technology is an ecological chain enterprise of Xiaomi.
Since 2021, Dr.
Su Jun of Zhimi CEO has personally set up an entrepreneurial team to start the car-building project.
in 2023, the entrepreneurial team of the car-building project has established a cooperative relationship with Chery, and the team members have been integrated into Chery Automobile to build a new energy brand. ICAR. Zhimi Technology has no equity and operational relationship with the car-building project.
Cui Zhuojia, deputy general manager of iCAR brand marketing, introduced at the media communication meeting that Zhimi Technology is a unicorn enterprise of Xiaomi ecological chain.
Since 2021, Dr.
Su Jun, CEO of Zhimi Technology, has led a mature team with the background of Internet and automobile manufacturers, whose team includes full-link talents in styling design, engineering research and development and marketing.
The car-building project is a second entrepreneurial project of Dr.
Su Jun after the success of Zhimi technology.
the whole entrepreneurial team has more than 10 years of successful experience and methodology of Xiaomi ecological chain.
the team is good at insight into the market, defining products and industrial design, and creating popular products.
At the same time, the team also has a solid and forward-looking car-building methodology and mature marketing thinking from the background of the whole car factory.
As a result, the car-building project is not directly related to Xiaomi Group and Xiaomi Automobile.
According to the strategic plan of Zhimi Technology, it is mainly to “build cars through differentiation”.
The differentiation here is mainly from the product end to the unique category, good appearance and the use of wide scenes as the core values of the product, through the ultimate performance-to-price ratio to create popular style products.
In addition, in terms of marketing ideas, the whole team strengthens the ability to obtain traffic, the ability to create popular styles, and the ability to digitize enabling channels.
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, based on this, Chery will integrate with this entrepreneurial team with the background of Xiaomi ecological chain to build the iCAR brand.
The mode of cooperation between Zhimi Technology and Chery Automobile will be a new model, that is, the mode of integration.
This means that the start-up brand will be fully integrated into the iCAR brand, and the two sides will also introduce diversified external capital to operate the iCAR brand.
In the future, we will also introduce a diversified ownership structure, so as to achieve the independent operation and financing of the entire iCAR brand and do not rule out the possibility of independent listing in the future, so as to create a new, diversified and dynamic car-building business model together.
It should be noted that this model is different from Huawei’s smart car selection model, which is the cooperation of Huawei and Chery.
The entrepreneurial team with the background of Xiaomi ecological chain is hatched by Zhimi.
Based on the strategic need to land the project, it has been spun off from Zhimi and integrated into Chery in 2023, so it is not the cooperation of Zhimi Technology and Chery.
The entrepreneurial team and Chery’s original team form a team to build the iCAR brand so that the car-building project can be landed in the fastest and shortest way.
Zhimi Technology does not participate in the follow-up operation of iCAR.
, with regard to the division of labor between Xiaomi’s ecological chain and Chery, officials said that after Zhimi’s car-building team was integrated into Chery, it was more responsible for market insight, product definition, user demand discovery, industrial design and innovative marketing models.
Chery is responsible for vehicle qualification, manufacturing, industrial capital and sales channels and so on.
It is worth noting that the Zhimi technology team will also be integrated into Chery, and the core members of its team will also be newly appointed in the ICAR brand.
Among them, Dr.
Su Jun, CEO of Zhimi Technology, serves as the chief product officer of the iCAR brand in the integrated team, and he will have a dual identity.
He is not only the CEO of Zhimi Technology, but also the chief product officer of the iCAR brand.
Zhang Natural, the head of the entrepreneurial team, was appointed as the design director of the iCAR brand, and Ma Yongdong, the head of the engineering development team and the entrepreneurial team, was appointed the director of the research institute of the iCAR brand.
CMO Cui Zhuojia, head of marketing for the startup team, serves as the deputy general manager of iCAR brand marketing.
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, “Chery iCAR 03 (parameters | inquiry)”, according to the plan, 6-8 models will be launched in the next three years.
These models are all in accordance with the direction set by the entrepreneurial team before, some unique positioning, well-designed, practical and cost-effective products, as a direction of these 6-8 products in the future.
The follow-up products of the cooperation between Zhimi car building team and Chery will continue to use the qualifications of the iCAR brand and Logo.
In addition, the official also said that the online spread of 100000 yuan-level models is not true.
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, “iCAR V23”.
At present, iCAR has launched the Chery iCAR 03 SUV with a hard appearance, which is priced at 10.
98-169800 yuan.
The iCAR brand is officially defined as a popular brand among young people.
In early April, iCAR V23 made its official debut as a cross-country style of pure electric SUV, similar to Suzuki Jimni.
It is reported that the car is expected to be officially unveiled at the Beijing Auto Show, and plans to start pre-sale, launch and delivery in the second half of the year.
(text / car Home Li Na), return to the first electric network home page >.
