On April 25th, the international luxury car brand Genisse landed at the Beijing International Automobile Show (hereinafter referred to as “2024 Beijing Auto Show”) and made its stunning debut with the new pure electric G80 and three Magma high-performance concept cars.
The new Genisse Pure Electric G80 has a “visionary green” exclusive color tailored for Chinese consumers, which continues to demonstrate the brand’s solemn commitment to the Chinese market.
Genisse also officially launched a new Magma high-performance program in China, solemnly unveiling three blockbuster models: pure electric G80 Magma concept car, X Gran Berlinetta concept car and GV60 Magma concept car, marking the brand’s overall entry into the high-performance field.
In addition, Genisis continues to expand its product lineup in China, and its first sedan, the SUV, the GV80 sedan, and the new GV80 are officially launched at the same time, providing Chinese consumers with a wider range of product choices.
This year marks the third anniversary of Genisse’s entry into the Chinese market.
The new pure electric G80 and pure electric G80 Magma concept cars made their global debut at the 2024 Beijing Auto Show, which is another proof of the brand’s commitment to the Chinese market.
Wells Lee, CEO of Genisse Automotive sales (Shanghai) Co., Ltd., said, “in the three years since we entered the Chinese market, our original intention to take root in China and win the love and trust of consumers has not changed.
While we continue to introduce the brand’s excellent global models to China, we also take the preferences of Chinese consumers into global design considerations to meet their increasingly mature and diversified travel needs.
Looking to the future, Genisse will continue to pursue excellence and unswervingly display its strength in the dynamic Chinese auto market.
” The new G80 made its world debut, and the newly designed G80 made its stunning debut at the 2024 Beijing Auto Show.
Inspired by the moral of “blue comes from blue” in Chinese culture, Genisse gives this car a two-tone “visionary green” exclusive color on the basis of the noble blue in ancient China, combined with the unique design aesthetics of the brand.
The new pure electric G80 represents Genisse’s cutting-edge exploration of electric vehicle design.
The brand’s iconic “Emblem of the Brave” wide grille and “Zhi Zhi Diamond” diamond matrix shape the front face in a dignified style, the headlamp using microlens array technology is sharp, and the front bumper is exquisite, fully showing the confident posture of the brand.
The new wheelbase has been lengthened by 130mm to make the model more elegant, and the side profile and open surround windows (DLO) are similar to the G90, the flagship G90.
Genisse’s iconic Hiroyangya body streamline extends to the brand new 19-inch disc wheels, with chrome strips that run through the front face, side and tail.
The upgraded charging cover can be opened and closed electronically, which can really meet consumers’ expectations for luxury electric vehicles.
In terms of interior decoration, the extended wheelbase of the new pure electric G80 makes the rear space feel more leisurely, and a variety of new functions create a more comfortable driving experience.
After being seated, the door will be locked with a light touch.
With the support provided by the leg support and the private atmosphere created by the electric sunshade in the rear window, passengers can indulge in the comfort and complacency of the inclined seat.
The rear Ergo Motion motion massage seat and integrated memory function (IMS) are also new features that were not available in the previous generation of models.
The new rear door also adds quilting decoration to show texture as far as you can see.
The all-in-one intelligent cockpit features a 27-inch OLED display and a 17-speaker Bang & Olufsen sound system to provide personalized entertainment and business experience.
The excellent NVH technology further enhances driving comfort and enjoys the luxurious experience of Genisseth.
Genisys Magma high-performance concept car made a strong debut, and the official launch of the Genisse Magma high-performance plan in China broadened the brand’s territory and opened the prelude to the brand’s move towards high-performance models.
At this auto show, Genisse launched the world’s first pure electric G80 Magma concept car, which has the “extreme Flame Blue” Chinese exclusive color, and brought the Genisseth X Gran Berlinetta concept car and GV60 Magma concept car, representing the brand’s continuous exploration of the boundary between performance and luxury.
Genisse develops high-performance models based on the existing product matrix and plans to cover all production lines.
“the launch of the Magma high-performance program in China means that the brand’s driving experience has expanded to a new level,” said SangYup Lee, global head of design for Genisseth.
“the Pure Electric G80 Magma concept car unveiled for the first time today perfectly demonstrates the brand’s design and engineering capabilities, and the ‘extreme Flame Blue’ exclusive color created for China further reflects our unremitting efforts to meet the increasingly mature taste of Chinese consumers and the pursuit of excellent performance.
” The Chinese exclusive color “extreme Flame Blue” is one of the highlights of the Genisse Pure Electric G80 Magma concept car.
It is well known that the hottest part of a flame appears bluish blue.
Inspired by this, Genisse pays tribute to the ever-improving Chinese market with this unique “extreme flame blue” color, which also represents the never-ending characteristic of the Genisseth Magma project.
Following the great success of the GV60 Magma concept car, the Genisse pure electric G80 Magma concept car is the second pure electric model in the Magma plan.
It inherits the characteristics of Genisse, but it is more athletic than the Pure Electric G80.
It is a perfect presentation of surging power, excellent performance and unique style.
In terms of design, the Genisse pure electric G80 Magma concept car has made a number of design improvements.
The redesigned front grille gives the body a more elegant appearance.
The broadened fender and a newly designed rear bumper also make the car more majestic on the road.
At the same time, the body is wider, the center of gravity is lower, the wheel arch can hold 21-inch wheels, and the rear wheels are wider.
The integrated fog lights on the rear bumper are reminiscent of classic racing cars.
The tailgate with a full sense of lines, the avant-garde rear spoiler in style, and the joint action of duck tail improve the aerodynamic performance and comprehensive performance of the model in an all-round way.
As a key element of the car, the performance of the Genisse pure electric G80 Magma concept car has been improved from many dimensions.
The use of advanced suspension systems, high-performance wheels and large front and rear ventilation brakes have greatly enhanced the handling of the vehicle.
The pure electric G80 Magma concept car uses a wider wheelbase, and the suspension system has better grip and bending ability after adjustment.
At the same time, larger brake discs provide stronger braking performance, giving drivers confidence.
Considering the weight of the body, the carAfter lightweight treatment, the wheel can bring a better sense of control, cool the brakes and reduce the off-spring weight.
The interior decoration is also ingenious.
The Genisse Pure Electric G80 Magma concept car uses Alcantara fur, seats with diamond stitches and carbon fiber strips covered with blue cross stripes.
The Genisseth GV60 Magma concept car, the Genisse GV60 Magma concept car, made its debut at the Genisse residence in New York in March, based on the design and performance upgrade of GV60, the first pure electric platform model.
The concept car improves the configuration of battery and motor in an all-round way, which is the prelude to the brand exploration of “the combination of human and vehicle”.
Genisse GV60 Magma concept car combines aesthetic charm with chassis mechanical quality, aerodynamics and thermodynamics in design.
In order to enhance the stability of fierce driving, the car has a wide body, low lying, excellent dynamic shape and low center of gravity posture.
The Genisse GV60 Magma concept car extends its unique exterior design to the interior field, which is both luxurious and smart.
The bucket seat with the same color back as the car body is wrapped in NAPPA leather and suede, supplemented by double diamond stitches, using Magma’s iconic lava orange and titanium ash for extraordinary texture.
The Genisseth X Gran Berlinetta concept car made its debut at the finals of the Gran Turismo World Series in Barcelona, Spain in December last year.
Starting from the design insight, this concept car demonstrates Genisse’s enthusiasm and desire for the Vision Grand Turismo series.
The design language of the Genisse X Gran Berlinetta concept car is pure and powerful, and the body streamline is designed around a circular arc.
The concept car perfectly shows Genisse’s iconic anti-wedge streamline design, combining the handling of the proportion at the rear of the cockpit with the elegant concept of Haoyang, continuing the consistent expression of Genisse in vehicle design.
The overall design maximizes the ratio of the dashboard to the front axle, while moving the driver’s seat and the power system back, achieving an exquisite mid-engine layout.
The launch of the Genisis GV80 coupe marks the first time that the Genisse GV80 sedan has entered the luxury sedan SUV segment, bringing excellent design and performance to consumers.
The model vividly deduces the perfect balance between the sports attribute and versatility of the sedan SUV, and creates a new experience of personality and luxury for young Chinese consumers.
The Genisse GV80 sedan perfectly presents the brand’s “dynamic elegance” design concept with double cascading Huizhou wide grille and Haoyang’s elegant body streamline.
Integrated roof luggage rack with slender roof lines, but also to create a dynamic side glance.
The GV80 sedan is equipped with a standard 2.
5L turbocharged engine, which can enjoy surging power at the beginning, and customize the response of the brake pedal through the flexible braking function, further enhancing the extraordinary driving control experience.
The new Genisse GV80 has a comprehensive upgrade of the interior and exterior design, enhancing the driving comfort experience in the details and showing the luxurious new scene.
The newly designed wide grille of the brave makes the front face more modern aesthetic style, and the upgrading of the center console and dashboard highlights the brand’s commitment to the integration of cutting-edge technology and excellent design.
The newly designed Genisse GV80 has also made a lot of improvements in the user experience.
The fingerprint identification system can start the vehicle without intelligent keys through the fingerprint identification module.
The newly upgraded Genesis Active Safety Control driving assistance system is equipped with many advanced driving assistance functions, providing drivers with a safer and more comfortable driving experience.
The prices of the deluxe version and flagship version of the Genisse GV80 sedan are from 529800 yuan and 698800 yuan respectively, and the prices of the new GV80 luxury version and flagship version are from 529800 yuan and 668800 yuan respectively.
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