Xiaopeng G 6 is less than 180000! On April 11, Xiaopeng announced the launch of Xiaopeng G 6 P lus version limited time discount, this version directly pulled the price below 200000 yuan, not only equipped with the same XPILOT intelligent assistant driving as the P ro version, with high-speed NGP capability, and standard 800V platform, it can be called the only super-filled high-class smart car in Class 180000.
At the same time, the Xiaopeng G6 also adds a dark appearance color system with the same model as Xiaopeng G 9 and Xiaopeng X 9, which can be matched with exterior blackening kit and bound to 20-inch smoked sports wheels.
Of course, Xiaopeng has also made some trade-offs to reduce some comfort configurations, such as seat ventilation, steering wheel heating, reducing the number of speakers, etc.
, but the Xiaopeng G6 is still a car that meets the needs of the times: sinking smart driving and overcharging to the rigid demand market and achieving one step in place.
Xiaopeng Motor became the disrupter of the rigid demand market.
When it went public in June last year, Xiaopeng G6 competed with Tesla M odel Y with extremely competitive pricing and through configuration and leading pricing.
This is a very aggressive attempt by Xiaopeng– it allows Xiaopeng to find the market strategy of pricing-competition-product combination.
It is not easy to be a market spoiler.
In the face of strong opponents, Xiaopeng still has to complete the challenges of promoting the sinking of channels and expanding the awareness of smart drivers in the mainstream market at the marketing level.
In the six months after it was launched in 2023, as the first model of the Xiaopeng supporting structure, the market performance of the Xiaopeng G6 is still remarkable: in 2023, the Xiaopeng G6 created a sales record of 44545 vehicles in half a year.
It has also led to the intelligent transformation of the 200000 pure electricity market.
This time, Xiaopeng has pulled the price threshold of G 6 to 179900 and has entered the hinterland of BYD Song L, where the new energy market is very hot.
Break into the 200000 mainstream price band, only equipped with global 800V technology and high-speed NGP, which is of great significance for Xiaopeng to promote the sinking of technology.
In the past two years, smart driving has become the core track of competition in the new energy vehicle market, and it is also the sector with the highest proportion of R & D investment by many car companies.
However, the first landing of high-end smart cars on high-end models also makes it difficult for the mainstream market to experience the intelligent transformation of the new energy market.
For a long time, for the mainstream new energy consumption market, the general understanding of car companies is that the mainstream market is not a rigid demand for smart driving, and users pay more attention to hardware configuration and cost performance.
However, from another dimension, at this stage, there are not many new energy car companies that have the ability to push high-level smart cars to the mainstream market, which is the fundamental reason why it is difficult for Technology Pratt to really land in the new energy market.
Xiaopeng G6 is a model with the significance of the times for Xiaopeng and the whole industry.
Relying on the supporting and shaking structure, it opened a new stage for Xiaopeng to achieve economies of scale with the help of the platform.
since then, the upgraded Xiaopeng G 9 and Xiaopeng X 9 were also born in the supporting structure, which further enhanced the advantages of the platform.
this has laid a good foundation for the sinking of Xiaopeng 800V platform and high-level smart cars.
On the other hand, as the absolute first echelon of high-level smart drivers, Xiaopeng has always maintained a fast iterative speed, formed a complete BEV + Transformer technical framework, and launched the raging city NOA Kaesong project on this basis.
As of April 10, Xiaopeng XNGP has opened a total of 257 cities.
With the big AI model on board, Xiaopeng will continue to accelerate the large-scale popularity of high-level smart driving.
It is precisely because Xiaopeng quickly adjusted the software algorithm, so that Xiaopeng’s entire intelligent driving system no longer depends on high hardware costs, and uses strong software capabilities to support hardware cost reduction.
For example, the MAX version of the G6 carries two Nvidia Orin-X chips and dual lidar, and the P ro version is a single Orin-X chip and a single lidar.
Although the hardware configuration is different, but based on technical homology, there is little difference between the two versions in the experience of high-speed NOA.
At the beginning of this year, the price war in the automobile market is raging, and new energy vehicles are accelerating their penetration into the automobile market in the direction of lower pricing than fuel vehicles and higher than fuel car experience.
New energy vehicles have also entered an omni-directional competition from supply chain system to technology cost reduction, which is destined to be a tough stage for most car companies, because there will be an inevitable knockout stage behind the price war.
As a result, many car companies pay more attention to betting on cost-effective models in the mainstream market, while ignoring the potential development space of high-level smart cars in this market.
If the second half of the new energy vehicle market is intelligent, then the intelligent cost reduction capability will inevitably become the next core competitiveness of the new energy track.
At this level, Xiaopeng was the first to stir up the mess.
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