Market overview: No one can come up with better plans for the development of joint venture brands, just as no one can change the future trend of China’s auto market.
When all new rules are set in an environment where consumer minds are being re-controlled by various Chinese car companies, no amount of defense seems to be meaningless.
Every month, looking at the end of the sales list, whether it is the sedan list or the SUV list, there are too many joint venture models appearing.
The shocking level not only makes people feel helpless, but also it is nothing more than lamenting the speed and intensity of the changes in China’s auto market.
How great is it? In the past two decades, the Chinese market has experienced a chaotic period when a first-tier joint venture brand is hard to find, a golden decade of SUVs, or a large number of second-tier Chinese car companies died collectively.
In the end, who would have thought that the market’s bayonet would be so densely stabbed to the joint venture that still has a place in the market.
It is estimated that Volkswagen, Toyota, Honda and other brands would never dream of such a day.
, Today, the alternation of old and new in the SUV market is clearly a microcosm of verifying this fact.
Judging from the data, it is true that many dispensable models occupy the bottom of the list, but no matter how you look at it, their existence can always reflect some problems.
Especially when models that have been directly ignored shortly after launch, such as the Toyota bZ4X, Kia Sonai, etc.
, appear on the list.
Presumably, no one is willing to pay for it because the products are very inconsistent with the tastes of Chinese consumers.
The significant changes in consumption concepts are indeed the main reason for the qualitative changes in the automobile market environment in the past two years.
However, for those traditional automobile companies that cannot find a new direction for development, it is still very important to recognize the reality as soon as possible.
In the short term, suffering a market hit will not hurt your muscles and bones.
In the long run, if you are gradually pushed to the brink of delisting by the innovation momentum of China’s auto market, there will really be little room for maneuver.
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