Before Xiaopeng MONA was released last night, we launched a vote on Weibo, asking people whether they would choose MONA or BYD Qin L, which is a similar price.
At first, MONA had only a slight lead, until after the starting price of 119800 was announced, the number of tickets for the car soared and eventually reached more than twice that of Qin L.
52 minutes after the listing, it is also a strong feedback.
To talk about it in detail, this achievement should be unique in Xiaopeng’s history.
The reason why MONA M03 can be a hit, in addition to performance-to-price ratio, the more important is intelligence.
If there is no high level of smart driving and cockpit, it may be difficult to open the gap with BYD and zero running at the same price.
As an A-class sedan, the top version of the MONA M03 supports city navigation and uses end-to-end visual smart driving at a price of 155800 yuan, which is also the cheapest end-to-end smart car.
Isn’t this Musk’s Model 2, which sells for $20, 000 and keeps jumping tickets? So how did the Model 2 from China land smoothly, and what compromises are there behind such a low price? Behind the low price, there is only one compromise.
Xiaopeng has always been obsessed with the popularization of technology and dreamed of launching an A-class car with a price friendly to the people.
Many years ago, Xiaopeng P5 had high hopes, but its radical product definition and high cost made it impossible for ordinary consumers.
Now, Xiaopeng and Didi have cooperated and finally realized their wish on the MONA M03.
The price is just over 100,000, and the level of intelligence is much higher than that of the P5.
For the first time, it has really achieved the balance between technology and price.
Xiaopeng MONA M03 has released a total of three models, and the top Max version will not be delivered until after the Spring Festival next year, so we focus on the two versions of “515 long range” and “620 long range”.
The price difference between the two versions is only 10, 000 yuan, there are three main differences: 1, battery: entry version 51.
8 degrees battery, range 515km.
620km power configuration: entry version motor power and torque is 140kW/220Nm Comfort: the 620 version has more front seats heated and ventilated, and 256-color atmosphere lights.
Obviously, the 129800 yuan version will become the best-selling model.
Of course, there will inevitably be compromises behind the low prices.
For example, the rear suspension uses a plate suspension, although officials say a lot of efforts have been made to adjust the roll control is even better than some B-class cars, but the data will eventually return to the experience, we suggest that everyone go to the actual test drive to experience.
Except for the suspension of the board, Xiaopeng MONA has few hard injuries in other aspects.
For example, when the official picture was released a few months ago, people generally thought it was mediocre.
after the real car was unveiled, many people began to complain that the production level of the official picture was not high.
After the price was announced last night, MONA seems to have become the “Yan Wang” of this price, and almost no one says it is not good-looking.
In fact, the design of the MONA M03 is not mediocre for a car of just over 100,000.
In my opinion, headlights and wheels are very distinctive, and hatchback design is even more rare at this level, but the tail is a little simpler.
In terms of space, after all, it is built by Didi according to the standard of ride-hailing, the wheelbase has reached 2815mm, and the space in the back row is very spacious.
The trunk volume is 621L, which is much larger than the BMW X3, and there is an electric hatchback door with a large opening.
It is a pity that the whole department is not equipped with rear handrails and has lost some advanced sense.
In addition, the canopy sunshade needs to spend 399 yuan after installation.
Also supporting the rear installation is the dashboard, which is priced at 599 yuan and uses a pluggable design.
This wave of operation is really eye-opening.
It is said that Didi cut off the instrument at the beginning of the design, but Xiaopeng finally added it back after considering everyone’s needs.
This wave of Xiaopeng did a good job.
BYD’s price, the intelligence of the new power, the price range of just over 100,000, most of them are mixed models, there are not many pure electric A-class cars like Xiaopeng MONA, and a few of them have been put into the online car-hailing market, such as Qin PLUS EV and AION S.
Although MONA is also designed by Didi according to the standard of ride-hailing, Xiaopeng’s pursuit is definitely more than that.
If you want to compete with hybrid cars, the first thing MONA needs to solve is battery life anxiety.
Therefore, the MONA M03 achieves an average power consumption of 11.
5 kilowatt-hours per hundred kilometers, and a small battery of 62 degrees is “very active” and can achieve a range of 620km.
Although this car is not the same size as the Model 3, it does have better battery life and power consumption than the Model 3.
The second direction of power is cockpit and smart driving, which is also Xiaopeng’s core competitiveness.
The MONA M03 is equipped with a 15.
6inch screen, 8155 chips and 16GB memory.
Although the car is not a XOS Tianji system, it can be regarded as a youth version.
In terms of interaction, it achieves 3D car control in the end, real-time rendering of car models, four-zone voice, and Xiaopeng’s core 3D lane-level map.
In terms of smart driving, the MONA M03 Max version supports the blood-filled XNGP that is homologous to Xiaopeng, but the reason why we have to wait until the Spring Festival next year may be to leave the first launch of end-to-end visual smart driving to the P7 + at the end of the year.
If you are an intelligent driving enthusiast, you might as well wait for the P7 + to launch before considering whether to buy the MONA M03 Max version.
The other two models will miss the XNGP and the high-speed NGP, but smart driving is like a “muscle memory” for Xiaopeng, even with conventional L2-assisted driving (ACC+LCC) and APA-assisted parking.
For example, for broken road parking spaces and side azimuth limited parking spaces, the MONA M03 entry model can also be automatically identified and accurately parked.
So compared with BYD hybrid cars at the same price, the advantage of MONA lies in its superior intelligent experience and young personality design, which can attract many young users who are willing to accept new things, which, as he Xiaopeng said, is a car that college students can afford after graduation.
While other trams at the same price are basically only small hatchbacks such as ID.
3 and dolphins, or small SUV such as Yuan PLUS or Yuan UP.
Compared with these cars, the advantages of the MONA are longer range, more space, smart cars and auxiliary driving.
In a way, MONA did make the $20, 000 Model Q Musk had in mind, and even for many people it was more like a millet car in their stereotype: a smart experience similar to that of the new power, but at a little more than half the price.
In the end, the press conference of MONA 03 was also a celebration of Xiaopeng’s 10th anniversary.
He Xiaopeng also made a speech like Lei Jun.
In Xiaopeng’s speech, you can see a lot of Xiaomi’s shadow, including the PPT style and the way to tell stories.
However, the difference is that Xiaopeng’s speech has no piano accompaniment and is less humane.
It is all technical.
Perhaps it was his obsession with technology that allowed Xiaopeng to make such an affordable and affordable product as MONA at a price of just over 100,000.
This makes me look forward to MONA’s two subsequent cars, especially SUVs.
What do you think of the strength of the MONA M03 product released this time? If you are satisfied with this price, please communicate with you.
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