When it comes to luxury brands, the first thing that comes to mind is BBA.
As a foreign luxury brand that entered the Chinese market earlier, “German Top three” has a strong brand appeal and a huge fan base in China for a long time, which is well reflected in the sales volume of BBA.
And BMW’s sales performance is the best among the BBA.
Last year, BMW, Mercedes-Benz and Audi delivered 824000, 765000 and 729000 new cars in China, respectively.
Obviously, BMW led the BBA in China last year.
BMW continued its advantage in sales in the first quarter of this year.
According to preliminary statistics, BMW, Mercedes-Benz and Audi delivered 187000, 168000 and 160000 new cars in China respectively in the first quarter.
BMW leads the other two German luxury brands in delivery volume of about 20, 000 vehicles.
In the field of electrification, BMW also handed in an excellent answer.
BMW delivered nearly 100000 BMW-branded all-electric models in China last year, while Mercedes-Benz did not release figures, compared with Audi’s 31000.
From these data, it is not difficult to see the position of BMW in the eyes of Chinese consumers.
So the question is, why does BMW have a large following in the Chinese market? Deep ploughing the Chinese market, BMW is full of sincerity to conquer Chinese consumers.
BMW relies on its respect for the development trend of the Chinese market and its sincerity to Chinese consumers.
Last year, BMW executives publicly said: “BMW home in China, not in the mouth, but engraved in the heart.
” This is confirmed by a series of strategic moves announced by BMW at this year’s Beijing Auto Show.
On the night of BMW on the eve of this year’s Beijing Auto Show, BMW and MINI, two major brands of BMW Group, respectively launched a new product lineup.
BMW new generation concept car ushered in China’s debut.
MINI’s first pure electric crossover model MINI Aceman world debut, the new electric MINI Cooper also officially unveiled in China, with the new MINI Countryman to form a new MINI family.
The so-called “new generation” of BMW refers to a series of new models that will be put into production around the world in 2025.
This series of products are the leaders of BMW’s innovation, and their innovations in design, technology and car-building concept will gradually be applied to all BMW future models.
For example, in terms of electric drive technology, the new generation model will adopt the sixth generation BMW eDrive electric drive technology and cylindrical cell for the first time, thus significantly improving the vehicle energy density, mileage and charging speed.
in terms of human-computer interaction, the new generation model will be equipped with the first BMW panoramic view bridge, which represents a quantum leap in heads-up display technology.
In addition, the new generation model will also adopt a new electronic and electrical architecture and advanced “domain control” design, and an intelligent center composed of four “super brains” will bring users a higher dimension of driving fun.
As for the two new electric members of the MINI brand, the new electric MINI Aceman and the new electric MINI Cooper, they not only inherit the iconic concept of the classic MINI, but also add a new connotation to the MINI brand DNA through digitization and electrification.
Such a huge lineup of new products sends a clear signal that BMW Group is firmly in line with the established plan to enter the era of smart electric.
Under the background that many international giants have said publicly that they are slowing down the pace of electrification transformation, BMW’s indomitable posture on the road to electrification reflects its respect for the development trend of the Chinese market.
Last year, electric vehicle sales in China were 9.
495 million, an increase of 37.
9% over the same period last year, with a penetration rate of 31.6%. In the first quarter of this year, electric vehicle sales in China were 2.
089 million, up 31.
7% from a year earlier, with a penetration rate of 31.1%. From April 1 to 14 this year, the passenger association data showed that the penetration rate of electric vehicles even exceeded 50%.
Since the Chinese market is surging in the direction of electrification, BMW, which is eager to cultivate China, will naturally try to keep up with the pace of the Chinese car market.
“New Generation” models and the new MINI family are proof that BMW wants to keep pace with the Chinese car market and Chinese consumers.
In addition, BMW has established the world’s largest production system in China, the largest R & D system outside Germany, and developed an all-round supply chain for smart electric vehicles in China, which shows BMW’s determination to create win-win results with its Chinese partners.
All these show that BMW is sincere in ploughing the Chinese market, and it is naturally easier for BMW to gain the favor of Chinese consumers.
Compared to product power, BMW has never lost.
Of course, it is not enough for enterprises to have sincerity in sales.
After all, cars are bulk consumer goods, and no one is willing to give hundreds of thousands of emotional cards for enterprises.
The fundamental reason why BMW can conquer Chinese consumers is that its products are strong.
Whether fuel vehicles or new energy, BMW is reassuring.
Just take a look at the new BMW 5 series, which has just hit the market.
In January this year, the new BMW 5-Series was officially launched in China, launching not only an all-electric version for the first time in the history of the BMW 5-Series, but also a long wheelbase version, setting a new benchmark for intelligent luxury cars.
This is by no means a compliment.
The new BMW 5 series has many bright spots in intelligence.
First, let’s take a look at the intelligent cockpit.
The new BMW 5 series long wheelbase version of the cockpit has creatively designed a “private cinema” for back-row users.
There is a 31-inch suspended screen on the roof of the back row with a definition of 8K and supports 32:9 panoramic mode.
After the screen is activated, it can be connected with the mobile phone in real time, and the mobile phone can be cast onto the giant screen at any time, realizing many functions such as playing games, playing video, participating in meetings and so on.
At the same time, this screen also introduces Huawei App Store, so that users can add applications on their own, so that users can more truly experience the fun of using cars brought by intelligence.
The new BMW 5 series does not disappoint people on the smart driving ability that can better reflect the intelligent level of the whole vehicle.
The new BMW 5 series is equipped with L2 + intelligent driving assistance system and has the automatic lane change function with line of sight confirmation, which is first introduced by BMW in the world.
On highways and closed roads, this function can automatically change lanes in the speed range of 60 km / h to 180 km / h by tracking the driver’s eyes and head movements under the condition of lane change.
This is not the limit of the intelligent driving ability of the new BMW 5 series.
The long wheelbase version of the new BMW 5 series has the ability to expand to L3 autopilot.
BMW China R & D team has strengthened the localization of L3 autopilot in order to make full preparations for the adaptation and application of L3 autopilot in China in the future.
In addition, the new BMW 5 series features a larger bodySize to highlight the concept of “luxury” can be said to accurately hit the pulse of Chinese consumers.
When Chinese consumers buy a car, they often choose a large car out of face-saving mentality.
The new BMW 5 series has refreshed the ceiling of this level of body size, the length of the car has reached 5175mm, the wheelbase 3105mm, and the front and window lines are greatly raised, giving people a strong sense of classification.
What’s more, the new BMW 5 series also launched a long wheelbase version, which extends the wheelbase to 3108mm, further satisfying the car purchase demand of Chinese consumers that “big is good, good is big”.
Not only that, but the superior driving sense of the new BMW 5 series can also please most car owners.
For luxury car owners, the car is not only a travel tool, but also a toy, especially young luxury car owners, pay more attention to driving fun.
Therefore, the new BMW 5 series introduces the MPA model for the first time-the innovative pure electric BMW i5 M60.
Users only need to press the Sport Boost button and press the throttle, and the output torque of the dual motor of BMW i5 M60 will soar to 820Nm in an instant.
Zero-hundred acceleration in 3.
8s will bring users full driving passion.
In order to obtain the extreme dynamic performance, the BMW i5 M60 is also equipped with a series of exclusive performance equipment, such as adaptive M sports suspension Pro, M high performance calipers, etc.
, so that medium and large luxury cars have the driving fun of their own sports cars, satisfying the hobby of a considerable number of luxury car owners who love to play.
In recent years, many Chinese independent brands hope to take advantage of the electric east wind to hit the high-end market, and all aim to pick out BBA.
But in terms of sales figures for the whole of last year alone, BMW delivered 824,000 new cars in China, up 4.
2 per cent from a year earlier, with nearly 100000 deliveries of its pure electric models and 138 per cent year-on-year growth.
In the face of the challenge of its own brand, BMW does not fall behind in sales, which is the best feedback from Chinese consumers for the sincerity of BMW Group and the strength of excellent products.
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