At present, in the new era of accelerating fuel removal in the global automobile industry, the new energy vehicle companies represented by Tesla have jumped on the center of the industry transformation.
Promoted by public opinion, everyone is in pursuit of pure electric cars.
Indeed, relying on the development trend of the new four modernizations, for car companies, the research and development of pure trams is a shortcut to accelerate their transformation from a traditional carmaker to a mobile service provider.
However, as time goes into 2024, the popularity of pure electric vehicles has not become more effective due to the increase in the market penetration of new energy.
at this time, we should understand that in the face of the needs of most consumers, new energy vehicles with more versatile properties are most needed in this era.
From last year to the present, as the most active luxury brand in transformation, Volvo regards mixed models as the absolute vanguard of its position in the process of corporate transformation, nothing more than the most thorough understanding of the changes in the industry.
In order to protect the environment and achieve the ultimate goal of carbon neutrality as soon as possible, unlike many passive car companies, Volvo opened the prelude to electric transformation early.
During this period, although Volvo paid great attention to the development of pure electric cars and launched EX90, EM90 and EX30 one after another, when Volvo made great efforts to develop mixed models while realizing 48V light mixing of all its products, it was telling the outside world in its own way that as an enterprise that pays attention to sustainable development, it should correctly and reasonably go through the transition period of this industry.
Nowadays, it is not uncommon to find a new energy vehicle product with engine in all levels of market segments, but in fact, no matter how the Chinese car market is surrounded by price offensive, what should it look like for a new energy vehicle with luxury attributes? Someone has to stand up and set an example for the whole industry.
At a time when sales of pure electric luxury cars are slowing down, Volvo can turn the plug-in model into the most high-end product in every car line, in addition to showing its determination, it also wants to correct the industry and redefine it.
The existence of plug-in cars is not just to save fuel.
Especially in the high-end new energy market, Volvo, as a luxury brand, should find a real balance between high performance and economy compared to advocating “refrigerator color TV sofa”.
Volvo’s plug-in is not for a single performance discount, after the development of the past few years, what kind of attitude and impression is Chinese consumers towards plug-in cars? Is it used to eliminate the long-distance travel anxiety of pure trams, or to solve the daily commuting with the lowest possible cost? From a rational point of view, maybe this is what most people are thinking about.
But in fact, as the automobile market becomes more and more mature, we should believe that the development of new energy vehicles must not be the same.
Especially when it comes to the category of luxury cars, in addition to ensuring that users can commute on a daily basis, various car companies need to consider how to meet consumer needs in a more diversified manner.
Not to mention the market trend in the first half of 2024, just according to the data of the Federation of passengers, in June, when the market share of new energy vehicles reached a record high of 45.
3%, up 8.
1% from the first quarter, sales of PHEV models also reached a new high of 43.
2%, which fully shows that Chinese consumers do not use electric cars as the only choice.
So, how can Volvo’s plug-in models give you a better-than-expected experience? Take the XC60 plug-in as an example, I don’t think anyone will refuse a luxurious new energy SUV that can be applied to the whole scene.
Enough clear brand tonality, coupled with the P1+P4 motor structure as the core plug-in system, taking into account low fuel consumption and long life, but also in the appropriate time to provide users with full driving passion, throughout the market, in fact, such products are very rare.
For a long time, you can say that Volvo, with a strong Nordic flavor, always lives in a low profile, and in comparison with luxury brands such as BBA, the aloof Volvo will often choose a tricky angle to seek development.
, figure | Volvo SPA architecture, just like, based on the main demands of the market, Volvo can launch mixed models in the same low-cost direction as its competitors.
However, Volvo is not! On the one hand, on the XC60 plug-in, it is not enough to carry a 2.
0T engine with high performance.
the addition of the rear axle P4 motor can not only bring additional output power to the whole vehicle, but also enhance the vehicle’s ability to cope with complex roads in an intelligent all-wheel drive way.
On the other hand, giving full play to the advantages of “aluminum alloy double-arm front suspension + integral multi-link rear suspension with compound leaf spring” under the SPA platform, Volvo added 4C adaptive chassis technology to the XC60 hybrid model, so that it can directly achieve the stepless adjustment of the chassis, which makes almost all SUV of the same level lose the strength to fight hard at the control level.
You know, the high performance brought by such a setting in the whole industry has been comparable to Mercedes-Benz GLC43AMG, Porsche Macan GTS and other major performance SUV.
I would like to ask, in the Volvo XC60 mixed with this price band, which SUV can accelerate 100 kilometers in less than 5 seconds? And if you really think that the high-performance orientation brought about by such a biased technology will only attract the attention of specific users, that’s a little one-sided.
In recent years, with the influx of new cars into the market, consumers will inevitably be confused by the so-called “low cost of using products” promoted by many companies, but in the final analysis, most people do not understand.
Sacrificing the original fun of driving just to save energy is not what an all-around product should look like.
That is to say, if there is a car that can combine the two to complement each other, there is no reason not to be liked.
Volvo has always understood that whether it is battery life, performance or safety, the prominence of a single dimension is bound to cause a certain degree of loss, and a more balanced and powerful comprehensive capability is what Volvo strives to pursue and aspire to give to its users.
The “range of more than 1000 kilometers” is another absolute advantage of Volvo XC60 in addition to high performance, which determines that the car will still be aimed at the largest number of consumers in China.
However, on the basis of all this, Volvo does not have the slightest intention to compromise the performance of the whole vehicle.
, figure | Volvo 2.
0 liter turbocharged engine, and as a potential user, if you have the opportunity to personally test drive the Volvo plug-inType A, less than the low fuel consumption performance of 4L/100km can be read from the dashboard.
In addition, each plug-in model has more than 60 kilometers of pure electric life, if you want to achieve daily driving 0 fuel expenditure can also be easily achieved.
To sum up, on the basis of achieving energy saving and low consumption to meet daily usage, Volvo’s hybrid model has not given up the pursuit of driving fun.
With the blessing of 2.
0T high horsepower engine and P1+P4 double motor, we can experience real speed and passion in Volvo mixing.
You don’t need a lot of horsepower, but you can’t do without it.
Maybe when all kinds of new energy vehicles enter the market violently, consumers will certainly struggle with the mileage and cost of use, but as long as Volvo is willing to provide consumers with products with both performance and battery life, who can easily refuse? Moreover, as the most safety-oriented car brand in the world, Volvo has come up with the best solution for the battery safety of new energy vehicles.
The 18.
8 degree battery is different from the conventional layout, which is placed in the center of the chassis and completely wrapped in the car body.
It not only ensures the absolute collision safety, but also improves the whole front and rear counterweight, laying the groundwork for improving performance.
Volvo XC60 body-in-white on the production line of Volvo’s Chengdu factory.
Nowadays, in this era of endless emergence of new products, we must admit that how to meet the “both-and-want” consumer demand has almost become a consensus in the industry.
On the other hand, most of the best-selling models meet this direction.
As a result, when Volvo’s plug-in models were widely praised in the global market in the first half of this year, in view of the increasingly rational consumption momentum of China’s new energy vehicle market, falling back from the world to China, Volvo plug-in products, including the XC60 plug-in version, are bound to win more and more recognition from users in the next market competition.
In the face of transformation, Volvo’s thinking is clear and firm.
Obviously, for the electric transformation, we can see from the existing market layout that Volvo products must be the most convincing compared to most luxury brands.
But at the same time, no matter how Volvo interprets the multiple charms of its own mixed cars, it essentially tells us what is the focus of the transformation at this stage.
From the market trend, pure electric still plays a role in the ultimate goal of transformation.
Especially in China, most public opinion is also focused on this point, but since this year, when more and more car companies begin to engage in mixing or extended technology, we should believe that the evolution of the new energy industry should be multi-path coordinated forward.
In other words, nothing is more important than understanding the market for a company like Volvo that stuck to the mix and pure electricity route from the start.
Since the fully electric market has not yet arrived, hybrid will still be the absolute core of driving the entire automotive industry into the future, so tapping the maximum potential of hybrid technology and giving consumers cutting-edge technological experience must be a necessary means for Volvo to manipulate the market.
Throughout the industry, there is no luxury car company that caters to the pace of the transformation of the times as comprehensively and actively as Volvo.
It is reflected from the side that Volvo’s forward-looking layout is just right.
In fact, there is no need for me to say how popular Volvo’s plug-in cars are around the world.
the rising performance year by year, refreshing market share and excellent user reputation are enough to tell the story.
In the first seven months of this year alone, sales of Volvo’s electrified models (pure electricity + plug-in) rose 30% from a year earlier.
Although it is not difficult to admit that electrification is the future in the context of competitors.
It is only a matter of two or three sentences to regard the Chinese market as the first position of transformation.
Can fall to the executive level, which is not in the fuel era with a strong reluctance, so that they in the electrified transformation, controversial.
Make use of the universality of the plug-in technology to fill the gap before the complete completion of the electrification transformation of the industry.
” Sometimes such a move may seem a little too conservative in the eyes of idealists.
however, we must be clear that no matter which stage, the transformation of the industry will not be achieved overnight.
Gradual development is what the automobile industry needs most.
At first, for the emergence of plug-in hybrid models, everyone thought that this was a transitional product.
From well-known overseas manufacturers to many Chinese enterprises, many of them are indeed putting new cars into the market according to this logic.
And up to now, in order to win sales or user favor, turn back to increase investment in mixed models, the purpose is nothing more than to reverse their own development decline as soon as possible.
On the other hand, Volvo, on the one hand, is in the forefront of the industry in terms of the popularization of plug-in technology, and on the other hand, it taps the potential of plug-in technology so as to enhance the overall strength of its products.
Volvo has its own thinking on how to look at it.
Moreover, as the market begins to flood all kinds of cost-effective hybrids, Volvo has no intention of lowering the technical threshold of its similar models.
The plug-in models under the four major car systems of XC60, XC90, S60 and S90 almost achieve the peak of the performance of the same class products.
To have performance, to have a long range, to be safe enough to make the whole vehicle a mobile fortress, to be supported by a comprehensive safety redundancy design.
To tell you the truth, as long as you pay attention to similar products on the market, Volvo’s sincerity in the Chinese mixed car market is almost the best.
Today, even if some people still stubbornly believe that Volvo is not as determined to deal with the electrified transformation as the new car companies that talk about pure electrification all the time, it is an unalterable fact in the industry.
Volvo is one of the global car companies that best understand the direction of the market and have a clear interpretation of real consumer demand.
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