It is usually necessary to consider multiple financial indicators to analyze whether an enterprise makes money or not.
Including net profit, gross profit margin, net profit rate, operating profit margin, rate of return on invested capital, etc.
, through the analysis of these indicators, we can fully understand the profitability, operating efficiency, asset quality and financial risks of the enterprise.
in order to provide strong evidence to support whether the enterprise makes money or not.
A few days ago, the TOP20 list of new energy vehicle sales of automobile brands in September was released.
It is marked with an obvious sentence: how much money can you make by selling cars alone? Four unusual indicators are provided in the list, namely, September sales, average car transaction price, expected sales, and sales month-on-month.
Overall, in line with the stereotype, BYD firmly ranked first with sales of 369000 vehicles and estimated sales of 43.
1 billion yuan.
Although the average transaction price of cars was only 117000 yuan, its sales increased by 4% month-on-month, demonstrating its market dominance.
Tesla followed closely behind.
Although the sales volume was not as high as that of BYD, the average transaction price of cars was as high as 272000 yuan, making its expected sales reach 19.
3 billion yuan, an increase of 10% month-on-month, indicating strong demand in the high-end market.
Ideal car and Hongmeng Zhihang ranked third and fourth with estimated sales of 16.
6 billion yuan and 15.
4 billion yuan respectively, sales volume and car transaction price both performed well, and sales grew by more than 10% month-on-month, showing a strong growth momentum.
Weilai, extreme Krypton and Wuling Motors are also in the forefront.
Although the average transaction price and sales volume of cars are different, their estimated sales are all over 4.
4 billion yuan, with a significant increase over the previous month.
Wuling Motors, in particular, sold as many as 72000 vehicles, up 23% from the previous month.
However, not all brands have seen growth.
Sales of brands such as Geely Galaxy and Xiaomi have declined, reflecting the cruelty of market competition.
Among them, although the average transaction price of Xiaomi car reached 244000 yuan, its sales fell 4% month-on-month, indicating its challenge in the high-end market.
Although it is the ranking of sales, the contents of these four indicators are still eye-catching.
The index of “September sales” intuitively shows the sales scale of each brand in the market, and is an important basis for measuring brand influence and market share.
Secondly, the “average transaction price of cars” reflects the pricing strategy of brand products and the level of consumers’ purchasing power, which is of great significance for understanding brand positioning and market demand.
Estimated sales, which is based on the comprehensive consideration of sales volume and transaction price, predicts the sales revenue of each brand in the future, and provides a strong data support for market forecast and enterprise decision-making.
By comparing the sales changes of the two adjacent time periods, “sales chain comparison” reveals the dynamic evolution of the sales trend of each brand, which is an important reference to evaluate the brand development potential and market competitiveness.
These four indicators are interrelated and complement each other, and together constitute a comprehensive and in-depth new energy vehicle market analysis framework.
Through this list, we can not only understand the immediate performance of various brands in the market, but also gain insight into the deep logic and future trend of the development of the industry.
Of course generally speaking the higher the sales the higher the sales.
So BYD stood out in September, and the rest of the car companies didn’t break 100000.
Well, among these car companies, in addition to the index of sales, there is another indicator that is easier to show the market performance of a brand, that is, the average transaction price of cars.
Huawei is in the lead, Xiaomi is general, and BYD is no longer the leading one in terms of the average transaction price of cars.
Hongmeng Zhixing of Huawei is far ahead with a price of 378000 yuan.
Indeed, Hongmeng Zhihang sells too many high-end products.
In September, Hongmeng Zhihang delivered 39931 new cars, of which 16805 were delivered to the new M7, 15496 to the M9 and 2169 to the S9.
It can be said that Hongmeng Zhihang has a good premium capacity.
The premium varies with many factors, such as product type, market supply and demand, brand positioning and so on.
In terms of high-end products, Hongmeng Zhixing has shown a significant premium capacity, while the market premium is even more prominent in specific hot products or products targeted with competitors.
Hongmeng Zhixing was followed by ideal, Lulai and momentum, all of which sold for more than 300000 yuan.
Then there are 298000 yuan for the tank, 291000 yuan for the polar krypton, and 291000 yuan for the Wei brand.
Tesla, who is regarded as the “public enemy of the whole people”, the average transaction price of his car also reached 272000 yuan.
Tesla models are located in the high-end market, and the average prices of its main models, such as Model 3 and Model Y, are about 27-300000 in the Chinese market, which is roughly in line with the average transaction price of 272000 yuan, indicating Tesla’s solid position in the middle and high-end market.
And this price seems to have become a watershed.
Above Tesla are Hongmeng Zhixing, ideal, Weilai, momentum, extreme Krypton and Wei Brand, which we take for granted as China’s high-end new energy brands.
Therefore, those new energy vehicle brands that have not yet reached the average transaction price of this car, or even the sales standard, have to consider for themselves whether they really have the strength to impact the new high end of China, or to continue their own high-end road.
So what are the car brands below the 272000 yuan watershed? Among them, there is a more important role, and it is also the hottest car brand on the Internet, Xiaomi Automobile.
It is surprising that the average transaction price of Xiaomi car in September is only 244000 yuan, which is not only lower than that of Tesla, but also lower than 254000 yuan of Buick brand.
At present, the prices of the three models on sale in Xiaomi SU7 are 215900 yuan for 700km rear-drive standard version, 245900 yuan for 830km rear-drive Pro version and 299900 yuan for 800km four-wheel drive Max version.
Therefore, through the average transaction price of cars and the model of Xiaomi SU7, it is not difficult to see which configuration is more popular when you choose and buy Xiaomi SU7.
Another puzzling figure for Xiaomi is that sales fell 4% in September from a month earlier, one of only three declining car companies on the list.
The only explanation for Xiaomi cars is that the low-end models delivered by Xiaomi SU7 in September may account for a little more.
And after Xiaomi and Buick, it is the average transaction price range of cars with broken gears.
Lectra 195000 yuan, Xiaopeng 177000 yuan, dark blue 157000 yuan, red flag 151000 yuan.
These brands can be put on the same level for a while, of course, Lectra has a great advantage, but Xiaopeng is the most worthy to say.
At the beginning, Xiaopeng was the “original killer” of Tesla.
Also had it with Xiaopeng P7.
A glorious past, but in recent years, as market competition intensifies, Xiaopeng has experienced relatively large fluctuations.
Currently, the main sales model of Xiaopeng Automobile is MONA M03, which sells for 100,000 – 150,000 yuan, which directly lowers Xiaopeng’s average vehicle transaction price and downgrades Xiaopeng from a mid-to-high-end brand to a mid-to-end brand.
Summary: Behind the TOP20 list of new energy vehicle sales in September, the performance of various brands varied significantly, and the reasons behind this were complex and diverse.
First of all, market demand and acceptance are key factors.
Leading brands such as BYD and Tesla have won widespread recognition from consumers for their deep accumulation and technological advantages in the field of new energy vehicles, and have performed well in both sales and sales.
, Secondly, product pricing strategies also play an important role.
Through high pricing strategies, high-end brands have attracted consumers who pursue quality and technology and achieved higher sales.
On the other hand, mid-to-low-end brands have won the favor of a large number of consumers through people-friendly prices and practical product characteristics.
In addition, brand influence and consumer trust cannot be ignored.
Well-known brands such as BYD and Tesla have established strong brand influence in long-term market competition, and consumers have a high degree of trust in their products and services.
This trust directly translates into sales advantages and promotes the continued growth of the brand.
, Finally, market competition has also affected the performance of various brands.
Competition in the new energy vehicle market is fierce, and brands are losing each other.
Some brands have continuously improved their competitiveness and achieved rapid growth through technological innovation, product iteration and marketing.
Other brands may face sales pressure due to problems such as slow product updates and insufficient market competitiveness.
, return to the first electric network home page>.
