When talking about MPV, I believe most people should think of the top-selling models such as Teng Teng D9, Buick GL8, Wuling Hongguang, Toyota Sena, Toyota Grevia, Chuanqi M8, Chuanqi M6, Honda Odyssey, Honda Ericsson and Lantu Dreamer, all of which are plug-in (including add-on) or traditional fuel vehicles.
This makes people wonder, in the recent domestic new energy penetration rate of more than 50%, is there no hot-selling pure electric models in the MPV market? Oh, of course there is.
According to the number of risks that best reflect the real trading volume in the end market, there was an all-electric model that ranked among the top 10 MPV market sales in August and September with 3130 and 3540 respectively.
Although this figure is not amazing compared with the models at the beginning of the article, considering that extreme krypton 009 is one of the few products on the market that focus on the subdivision of pure electric MPV, the starting price is more than 400000 yuan, and the gold content is self-evident.
So why did the sales of polar krypton 009 “explode” in the past two months, which style is selling well, and which cities and regions are consumers buying? Does this change have an impact on the sales of related competitive products? Next, we will answer the above questions through the collation and analysis of the relevant data on the number of domestic passenger cars in the first nine months of this year.
The seven-seat aisle version has become the main seller, but it must be admitted that because it is a pure electric product, it may be due to considerations of mileage and charging convenience, plus a starting price of about 500000 yuan, the highest monthly sales of the extreme Krypton 009 was 2203 in March last year.
The 2024 brand-new models that went on sale on July 19 are the key to changing this situation.
The price is not only adjusted to 439000 yuan to 469000 yuan, a drop of tens of thousands of yuan compared to the old model of 500000 yuan to 589000 yuan, but also a more practical seven-seater model with aisles to provide consumers with more choices.
As a result, it was only in August and September this year that Polar Krypton 009 broke through the threshold of 3000 vehicles and reached a new high.
According to the specific style data of the first nine months of this year, even if it does not include the 447 vehicles with missing style information (187 in August and 260 in September), the 2024 models (excluding brilliance) that launched in these two months have also become the absolute top sellers of the extreme krypton 009, accounting for more than 75% of the month’s sales, and if you add in the luxury four-seater version, brilliant, which went on sale in April, it can climb to around 90%.
A more in-depth analysis also found that about 50% of the sales in the past two months came from the seven-seat version, of which the seven-seat aisle version of the four-wheel drive model, which starts at 459000 yuan, had the highest sales, all exceeding 1,000 vehicles.
This was followed by the six-seat executive four-wheel drive model, which started at 469000, increased to 960 in September and is likely to exceed 1,000.
The most surprising thing is that the brilliant monthly sales of the extreme krypton 009 with a starting price of up to 789000 yuan can be maintained at more than 400 cars, even exceeding the basic model of the seven-seat aisle version.
Compared with the 2024 models, there are only 2022 WE models with clear style information in the past two months, 136 in August and 16 in September.
Even if the 447 cars with missing style information are counted as the old model, the signs of reduction are very obvious.
To sum up, with the launch of the 2024 seven-seat aisle version, sales of the more practical polar krypton 009 soared rapidly, although the starting price of the corresponding version was 20, 000 yuan higher than the basic model, for a better user experience, a large number of consumers still chose the seven-seat aisle version of the four-wheel drive model.
In addition, the 2024 polar krypton 009s sold in August and September are standard models with 108kH ternary lithium batteries, while higher-priced models with standard 148kWh batteries are not available yet.
Zhejiang loves polar krypton 009 best.
from the perspective of regional markets, consumers who buy polar krypton 009 in 2024 are more from southern provinces (including municipalities directly under the Central Government), such as Zhejiang, Guangdong, Shanghai, Jiangsu, Sichuan, Fujian and Hubei, which are among the top 10 in sales.
The quantity is obviously more than that in the northern market, and the market distribution of the 2024 models (including brilliance, the same below) is basically the same as the total, with little change.
Therefore, it mainly analyzes the distribution of total sales in the previous September.
In turn, Zhejiang has the highest sales among all provinces, with a total of 3256 vehicles in the previous September, accounting for 27.8%. This means that Zhejiang alone contributes nearly 1/3 of the country’s sales of polar krypton 009, almost twice as much as Guangdong.
In fact, Guangdong is also very good.
Apart from Zhejiang, it is the only province with more than 1000 sales, accounting for 13.0%. Shanghai and Jiangsu both account for 8.
3 per cent, with sales of just over 900.
The combined sales of these four provinces and cities accounted for 57.
5% of the total sales of polar krypton 009 in the first nine months, and could climb to 67.
1% if Sichuan, Fujian and Hubei were added.
In contrast, among the northern provinces, even Beijing, the top seller, sold only 589 vehicles in the first nine months, a big gap with Shanghai and Jiangsu, not to mention Zhejiang and Guangdong.
In terms of urban sales, Hangzhou firmly occupies the top spot in terms of total sales in August, September and the first nine months, which is understandable as the headquarters of polar krypton.
Followed by Shanghai, due to pure electricity free green card, coupled with convenient charging, extremely krypton best-selling is also reasonable.
It is worth mentioning that since its delivery at the beginning of last year, the sales of extreme krypton 009 in Hangzhou and Shanghai have been catching up with each other, and the latter became the top selling city in China with an advantage of 220 vehicles last year.
the same is true in the first five months of this year.
However, sales of polar krypton 009 in Hangzhou began to break out in June, and the gap between the two gradually widened.
After delivery of the 2024 models began in August, sales in Shanghai also increased significantly, reaching more than 300 vehicles again in September.
Ningbo can rush into the total sales is also expected, after all, polar krypton has two factories here.
However, there is a lot of uncertainty about whether Ningbo can remain in the top three sales in the city by the end of the year, because sales of polar krypton 009 in Beijing have been stable at more than 200 vehicles since August, which may have a chance to push Ningbo out of the podium.
In addition to the above four, the top 10 cities in sales are Shenzhen, Xianyang, Chengdu, Guangzhou, Wenzhou, Taizhou, Zhengzhou, Nanjing and Suzhou, of which Xianyang is probably the most surprising.
As a non-coastal and non-provincial capital city, Xianyang sold 496 polar krypton 009s in the first nine months, on a par with Shenzhen and Chengdu, and continued to be in the top 10 in August, but failed to appear in the TOP20 in September.
By comparing the previous data, it is found that Xianyang is on the list because the sales in July and August this year were 381 and 106 respectively, and most of the rest months were empty.
White or single digits, for example, only 2 vehicles were sold in September, so it is very likely that there were orders from large customers in the first two months.
, Gekrypton 009 leads the pure electric luxury MPV.
So thanks to the launch of the 2024 new car model, after the sales of Gekrypton 009 surged sharply, has the performance of related competing products been affected? For this reason, two competing products, Xiaopeng X9 and Ideal MEGA, were selected that sold for more than 300,000 yuan and were also positioned in the pure electric luxury MPV market.
, In accordance with established practice, it must be noted that since the sales volume of a car will be affected by many factors, this is only a discussion of the possibilities and cannot be used to directly draw conclusions.
The analysis found that compared with the first half of this year, sales of Xiaopeng X9 have dropped significantly, especially since July, falling below 1500 units.
As for MEGA, it has increased steadily.
Looking at it in turn, although the starting price of the Xiaopeng X9 is 359,800 yuan to 419,800 yuan, only the top and optional options may overlap with the Krypton 009.
However, as the two most mainstream products focusing on the pure electric MPV market of 300,000 yuan to 500,000 yuan, the two should be each other’s strongest competitors.
Since its official launch on January 1 this year, the Xiaopeng X9 has indeed experienced a relatively prosperous period in the first half of the year.
The monthly sales volume has remained above 1,000 units, of which the sales volume in March reached a maximum of 4,113 units, but it has continued to decline since then, falling back to 1,790 units in April, especially since July, they have been less than 1,500 units.
This time node coincides with the launch time of the 2024 Gekrypton 009, and there is a high probability that it will be affected by the latter.
As for Ideal MEGA, Ideal’s official website shows that the current starting price is 529,800 yuan, which is closer to the old model of the Krypton 009.
Because of this, it is more likely to be used by potential consumers as a comparison model of the 2024 Krypton 009.
, Like the Xiaopeng X9, March was the peak moment for the ideal MEGA, with sales reaching 3,370 units, which then dropped to 1,120 units in April, and dropped to less than a thousand units after May.
Although sales of both showed a slight rebound in September, there is still a big gap with the performance of more than 3,000 units of Gekrypton 009.
If there is no major change in price, it should be impossible to surpass Gekrypton 009.
Through the above sorting and analysis, it can be seen that with the launch of the 2024 new car, the sales of Gekrypton 009 in important regional markets such as Zhejiang, Guangdong, Shanghai, Jiangsu and Beijing have increased significantly.
As for the same price, the sales of competing pure electric luxury MPV products above RMB 300,000 have fluctuated to some extent.
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