The release of new cars in the domestic automobile market is getting faster and faster.
This year’s Chengdu Auto Show is considered to be the one with relatively low popularity in recent years.
However, nearly a hundred new cars were still on display at this year’s Chengdu Auto Show.
According to data compiled by the Global Automotive Research Institute, a total of 96 new cars were unveiled at the Chengdu auto show in August, of which 51 were brand-new models, of which 45 were new energy vehicles.
It is not too much to use new energy and new cars to describe this Chengdu Auto Show.
After the Chengdu auto show, there are signs of further acceleration in the frequency of car companies pushing new cars.
On September 10th, eight new cars went on sale together (or announced the pre-sale price), including M9 five-seat version, Zhijie R7, Ji Yue 07, Baojun Yunhai, Chuanqi E8 +, Passat Pro, Ruihu 8 Plus, Harvard H6 Classic Edition and so on.
Many models are very popular.
Baojun Yunhai, photo source: Baojun Automobile, this wave of newly listed models are mainly trams and most of them are brand-new models, oil cars are also available, and the weight is actually not light.
Several renovated oil cars are basically the leading models of various car companies.
The new models cover the three major market segments of cars, SUV and MPV, and most of them are priced in the mainstream range of the family car market of 100000-300000 yuan.
The price of the five-seater version of the M9 is higher, but the six-seater version of the model has proved itself in the domestic high-end new energy market, and it should not be difficult for the five-seater version to continue the current hot-selling situation.
, ask Jie M9, photo source: Hongmeng Zhixing, less than 10 days later, another new car offensive has taken shape.
On September 19, Ledao L60, the eldest son of the second brand, was officially put on the market.
in addition, Lanto dreamers and Harvard H9 also chose to be renovated on the same day.
Tomorrow (September 20), there will be more new cars on the market.
Teng Teng Z9GT, Deep Blue L07, Polar Krypton 7X, Wuling colorful fruit SUV, the new Grand Cherokee 4xe, Vernon 6 pro and so on will be on the market.
There is no doubt that it will be another day of collective carnival in the domestic auto circle.
Ledao L60, photo source: Ledao Automobile, as a contrast, in the traditional oil truck market, there has been a saying of “minor change every three years, major change every five years, and replacement every seven years”, and the speed of subsequent product upgrading has been improved.
but basically, it has reached the level of annual change and can be replaced in about five years.
This is just a new product, in the pace of promoting brand-new products, the traditional car companies in the past are more cautious, one or two years planning one or two brand new products, not a few.
Now, in the environment dominated by new energy, cars have begun to change rapidly in the direction of consumer electronics, and the development cycle of new cars has been continuously compressed.
Before that, some brands have been “sharpened three swords a year” (in about a year, the product has been updated for three generations) has been sent to the industry hot search.
There must be practical reasons for this.
The continued white-hot market competition must be an important inducement.
On the other hand, compared with traditional oil vehicles, the core technology iteration of new energy vehicles is indeed much faster.
Today’s new energy products focus on battery quality, fast charging speed, motor speed, smart driving, and brain module level, and none of these core elements can wait for the so-called “small change every three years.
” in order to maintain the advantage of leading the industry.
In fact, the sharp surge in the new speed of new energy vehicles precisely shows that the relevant core technologies are indeed iterating rapidly.
Battery technology, after years of accumulation, in the last two years, many new brands of power batteries, in terms of capacity, stability and durability, have been significantly improved.
In terms of energy replenishment, on the basis of continuous improvement of infrastructure, 800V vehicle platform and architecture and 4C, 5C rate fast charging technology are also rapidly popularizing, and more products are needed to carry these technologies to complete the continuous decline of the tram replacement market.
In the field of intelligent driving and intelligent module, technology iteration can be regarded as changing with each passing day, end-to-end intelligent driving has been popularized, and AI-enabled intelligent cockpit is gradually becoming the mainstream of the industry.
more importantly, brands such as Baojun and Zero have begun to popularize these technologies, popularizing high-end smart cars and smart modules in the 100000 and 150000-level market.
Under such a premise, the speed at which brands promote new products will certainly continue to accelerate.
However, for consumers, the rapid speed of product update has obvious advantages and disadvantages.
On the bright side, there are more models to choose from, and under the premise of more competition, better products and services may be available within a limited budget.
On the downside, a situation like “changing three generations a year” means that within a few months, your new model will become an old model, which is not only reasonable but also hard to accept.
You may also suffer a greater material blow when you sell the product.
In addition, there are too many new cars and the speed of technological update is too fast, which will actually make it more difficult for everyone to choose.
Would it be more appropriate to wait for the price? Wait a minute, will it be loaded with new technology? In fact, such concerns will limit consumers’ choice of buying cars.
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