If there is anything that has risen faster than the temperature in Shanghai recently, it is likely to be the terminal price of BBA.
A month ago, you could buy the official guide price of 353900 BMW i3 for 170000 and Audi A4L, Q4 e-tron and other models for 200000.
Even for Mercedes-Benz, which has been relatively strong in price, the price of the C-class entry model C260 has fallen from 334800 yuan to about 200000 yuan.
But in the twinkling of an eye, the situation was different in July.
The first one to take the lead is BMW: if you can’t win the game, you have to keep krypton gold.
I won’t play anymore.
In the first half of the year, BMW’s global delivery volume reached 1.
0965 million vehicles, an increase of 2.
3% compared with the same period last year, but only looking at the domestic market, BMW sold 375900 vehicles (including the MINI brand) in the first half, down 4.
2% from the same period last year.
The price has conceded, the brand value has been damaged, and China’s market share has fallen further.
Of course, BMW is not happy.
Under the lead of BMW, Audi, Mercedes-Benz and other traditional car companies, which have been plagued by the price war, have shown an unusually tacit understanding this time, realizing the real “auto industry together”.
In just a few days, they also expressed their full withdrawal from the “price war”, and the dealers were also unprepared.
At one point, the car owner ordered the car according to the original rock bottom price, but the 4S store did not give the car.
The “price war” is retired, but the “new energy” battle BBA still can not escape, let’s have a plate, what new products will they have in the future? Waiting for the 2026 BMW, let’s take a look at BMW: in fact, although BMW had a painful price war in the first half of the year, it has not stopped exporting on product updates.
In the first half of the year, BMW released the mid-term revamped 4-series family, the new i4, the badly scolded 5-series, i5 Touring, the new generation second concept car BMW Vision Neue Klasse X, the new 3-series with good reviews, the home-made extended X1 M35Li and so on.
In the second half of the year, BMW is waiting to release new products such as the new BMW M5, the new BMW 2-Series, the BMW X1M and the new BMW X3.
Throughout 2024, BMW will launch more than 20 new models under the BMW and MINI brands in the Chinese market.
Although there are many new products of “small update, big replacement”, there are few mass-produced brand-new electric products in the new series.
Well, then, where is the BMW electric car? At present, BMW Pure Electric I series products are still produced in the same line with fuel vehicles, and the “new generation” model will be launched in the future in BMW’s planning.
As the name implies, “New Generation”, of course, everything has to be new.
The new pure electric platform and the brand-new electronic electric drive technology should be arranged.
At present, BMW’s “New Generation” model has released two concept products, one car and one SUV.
However, the “new generation” model will not be officially put into production in China until 2026, which is the year of BMW’s pure electric products.
For the rest of the year and a half, BMW, which does not fight a price war and only wants to protect its profit margin, can only live on the I-series in pure electric products.
, wait for Audi of Q9, coincidentally, for Audi, 2026 is also a product year.
Recently, a new car planning information for Audi’s Chinese market has been released, and we can see a list of all Audi’s new cars from 2024 to 2026.
First of all, this year, there are mid-term changes to the Audi A3, as well as the second major changes to the Audi Q7 / SQ7, the medium-term changes to the Audi Q8 and other models.
In 2025, Audi’s new lineup in China includes Audi RS 6 GT, medium-term revamped RS Q8, brand-new A4L (B10, which will be renamed A5), new-generation Q5L, medium-term revamped RS e-tron GT, Q6L e-tron, Q6L Sportback e-tron, A6L e-tron.
In the year 2026, Audi’s new car matrix includes the new generation Q3, the new generation Q7, the SQ8, the new flagship SUV Q9, the new generation A6L and its station wagon, the S and RS version of the Q6 e-tron, the A6L e-tron coupe / station wagon, etc.
The new flagship SUV- Audi Q9 launched in 2026 is particularly noteworthy, which is likely to be the largest flagship SUV among BBA’s first-tier luxury brands.
In the whole pure electric product planning, Audi in the domestic market, in addition to Audi FAW factory will be put into production of PPE platform Q6L e-tron, Q6L Sportback e-tron and other products, SAIC Audi’s action is also worthy of attention.
In May this year, SAIC and Audi signed a cooperation agreement to jointly develop a new “smart digital platform” specially designed for the Chinese market.
According to the plan, SAIC Audi’s first pure electric models will be three new cars covering the B-class and C-class car markets.
Among them, the first model will be launched in 2025, maybe we can see the Audi pure electric sedan on the same platform of Zhiji L6 and L7 soon.
With the cooperation of SAIC, Audi will move faster on pure electric products than BMW.
Mercedes-Benz seizing the day, Mercedes-Benz is different from the above two, they only seize the day.
This year alone, Mercedes-Benz will bring more than 15 new and medium-term revamped models, all heavyweights.
At present, we can see pure electric G-class, new Maybach EQS SUV, AMGEQE 53SUV, new GLC plug-in hybrid models, as well as the new generation of EQA and EQB, oil and electricity products.
But in terms of pure electricity, the most important model is the electric big G, that is, the Mercedes-Benz EQG G580B, which has been debuted at the Beijing auto show.
It uses four independent motors and has the same G-turn technology as looking up to the U8 to make a U-turn.
The maximum comprehensive power output is 432kW, and the lithium-ion power battery pack has a maximum mileage of 116kWhPowerWLTP.
the price has not been announced yet.
Other EQ series of medium and large pure electric products, such as EQE and EQS, are based on EVA pure electric exclusive platform (except EQG), while EQA and EQB are on the same platform as fuel vehicles of the same class.
It is obviously a bit strange to switch from half pure electricity to half gas, so Mercedes-Benz will launch a new pure electric MMA platform next year.
At the same time, the new pure electric model of Mercedes-Benz based on MMA platform will also be put into domestic production next year.
According to the plan, the new MMA platform will launch four models, including a four-door coupe, a hunting car and two SUV models.
For example, at the 2023 Munich Auto Show, Mercedes-Benz unveiled a new entry-level concept car, the CLA, which is covered with Mercedes-Benz trigeminal stars, and the controversial design will be born on the MMA platform.
As a brand-new pure electric platform for mass production cars only in 2025, the Mercedes-Benz MMA platform will also have cutting-edge technologies such as 800V fast charging, brand-new MB.
OS operating system, brand-new electric drive system and so on.
At the end, we can see that compared with BMW, which only launched a new generation of pure electricity in the domestic market in 2026Products, new pure electric cars from Audi and Mercedes-Benz based on new platforms, we can see them as soon as next year.
Compared with the first-generation pure electric products that were launched somewhat under the influence of the new energy wave, after experiencing the “beatings” in the new energy market, BBA may really bring some storms to the market by coming up with these second-generation pure electric products.
Are you optimistic about BBA’s future pure electric products? Welcome to communicate with us in the comment area.
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