Volkswagen Group is accelerating the transformation to the era of intelligent Internet-connected cars in the Chinese market.
By strengthening local research and development and deeply integrating into the local ecosystem, the Group continues to enhance its product and technological strength to meet the unique needs of the Chinese market.
At China International Import Expo, which opened today, Volkswagen Group (China) demonstrated the latest results of its rapid transformation with its Volkswagen, Audi, Porsche and software company CARIAD China.
This year, the group will for the first time offline display an intelligent cockpit simulator driven by CEA, a high-performance local electrical and electronic architecture, and demonstrate a series of advanced digital functions Volkswagen, Audi and Porsche display six all-electric models, and the first mass-produced Porsche 911 Turbo with a turbocharged engine is unveiled to the Chinese public for the first time.
When Volkswagen Group (China) entered the Expo booth in 2024, Obom, chairman of the management board of Volkswagen Group, said: “China is an important engine for promoting the development of the global automobile industry.
” Volkswagen Group is firmly committed to further development in China.
We have set a clear goal to continue to be China’s leading international carmaker.
To this end, we will continue to invest and have the courage to innovate to better meet the increasingly rich needs of Chinese users.
The valuable experience and technology we have accumulated in China will also give strong impetus to our transformation in the global market.
” Baird, Managing Director of Volkswagen Group in China and Chairman and CEO of Volkswagen Group (China), said: “for 40 years, Volkswagen Group has been committed to meeting the actual needs of Chinese customers through tailor-made products and technologies.
Adhering to the “in China, for China” strategy, we have formulated a series of strong strategic plans to ensure continuous acceleration on the road of transformation in the future.
With a strong local R & D layout and close cooperation with China’s top technology companies and local car companies, we will continue to work with Chinese society to create a better travel life for Chinese customers with state-of-the-art products.
” CEA– the key for Volkswagen Group to open the era of China Intelligent Network Automotive.
As the software research and development center of Volkswagen Group, CARIAD China demonstrated the intelligent cockpit capability empowered by CEA at this Expo, which is also the phased progress made by CEA as the group’s first locally developed regional control electronic and electrical architecture.
CARIAD China demonstrated intelligent cockpit capabilities powered by CEA at this Expo.
As an extensible software platform, CEA can achieve agile and customized cockpit digital service development-thanks to its four core competencies: human-computer interaction (HMI) framework, customized vehicle service encapsulation, powerful artificial intelligence, and general compatibility with local digital ecology.
As a result, CEA can ensure that the complexity of the system is reduced, while bringing cutting-edge smart car features, a variety of application innovations and smooth Smart Interconnection to Chinese customers, and achieve regular and fast vehicle-level OTA.
The innovative application “Travel memory” presented by CARIAD China at this Expo also further demonstrates the unlimited potential of CEA.
The application enables users to instantly capture the scenery along the way while traveling, use AIGC technology to generate personal travel notes, and share it to personal social platforms with one click of the hand-car integration function.
The self-developed software product is scheduled to be released in 2026 on a mass-production model with CEA architecture.
The innovative application “Travel memory” further demonstrates the unlimited potential of CEA.
Starting from 2026, CEA will empower the Volkswagen brand in China pure electric model matrix, equipped with the new pure electric vehicle platform CMP developed locally, and the domestic models of global pure electric vehicle platform MEB, bringing Chinese consumers a more personalized, “in China, for China” smart driving experience.
With a strong product lineup centered on Chinese customers, Volkswagen Group (China) demonstrated a strong product lineup at the Expo, including six all-electric models for Chinese customers and the Chinese public debut of Porsche 911 Turbo.
In 2008, Volkswagen brand carried three pure electric ID.
The car model was unveiled at this Expo, demonstrating its determination to shape China’s sustainable intelligent travel in the future.
ID is produced by Volkswagen Anhui.
With the recent launch of Volkswagen, it uses the golden Volkswagen logo, not just ID.
The first model in the family’s new pure electric category is also Volkswagen’s first intelligent electric sedan SUV in China.
The interior design of the model is driver-centered and equipped with a new human-computer interaction system to meet the needs of groups pursuing a new way of life as well as young consumers.
The fashionable, smart, safe and reliable SAIC Volkswagen ID.
3, with German craftsmanship, high-quality materials and a new generation of driving assistance and software systems, is favored by users and has become a leader in intelligent pure electric compact market segments.
In the field of B-class cars, FAW-Volkswagen ID.
7 VIZZION harmonizes aesthetic style with practical functions, not only with elegant appearance, but also with better energy efficiency and longer mileage, while providing spacious space and high-end technology configuration comparable to C-class cars, bringing Chinese users a safer, smarter and more comfortable pure electric travel experience.
The Volkswagen brand is further accelerating the expansion of its lineup of new energy products, and this year, with the theme of “opening up a new landscape”, Volkswagen has implemented the “in China, for China” strategy by creating an exclusive design language and forward-looking technology for the Chinese market.
in order to meet the growing needs of consumers. , ID. With the audience, ID.
7 VIZZION,ID.
3, Audi displayed two pure electric models at this Expo: the new Audi Q6L e-tron and Audi e-tron GT, demonstrating the brand’s determination to accelerate the electrification transformation in the Chinese market.
The new Audi Q6L e-tron based on PPE luxury pure electric platform is a representative work tailor-made for the Chinese market.
Starting from the end of 2024, Audi will gradually build and produce three pure electric models for the Chinese market based on the PPE platform, which will be produced at Audi FAW New Energy vehicle Co., Ltd., located in Changchun.
Audi Q6L e-tron, Audi e-tron GT, Porsche China has brought its youngest electrified work-the new all-electric Macan Turbo.
In the context of electrification, Porsche continues the tradition of naming the most powerful model in its product line after “Turbo” to highlight its E-drive efficiency.
Excellent performance.
In order to highlight the uniqueness of the Turbo series, Porsche also introduced a new exclusive tone-Turbonite, which further improves the recognition and luxury style of the Turbo model.
In addition, Porsche brought the first mass-produced 911 Turbo to the Chinese public for the first time to mark the 50th anniversary of the birth of the Turbo.
The co-debut of these two cross-era Turbo models demonstrates Porsche’s Turbo spirit from the age of fuel to electrification, where Turbo is being infused with richer interpretations, from extreme performance to brand proposition to lifestyle.
Since entering the Chinese market, Porsche has continued to expand its investment in China.
Porsche (Shanghai) Investment Co., Ltd., established in October this year, not only reflects Porsche’s confidence in long-term business investment in the Chinese market, but also brings more business development and investment opportunities for the future.
Porsche Macan Turbo, Porsche 911 Turbo, 40 years, 39 factories, about 50 million customers-Volkswagen Group is rooted in China, with more than 40 years of peers.
Volkswagen Group, its brands and strong partners continue to promote the development of China’s automobile industry and benefit the majority of Chinese customers.
In the fierce market competition in China, Volkswagen Group has always maintained a stable market position.
Today, about 50 million Chinese car owners drive models under the group’s brands.
In addition, the consumer loyalty of Audi, Volkswagen and other brands is also higher than the market average.
Over the past 40 years, Volkswagen Group has established a unique competitive advantage in the rapidly developing Chinese market.
At present, the group has more than 3000 dealers in China, and the strong dealer network forms a close link between the group’s brands and customers.
Volkswagen, Audi, Porsche, Skoda, Bentley and Lamborghini sell about 160 models in China, while the Ducati brand also sells 10 motorcycle models in the Chinese market.
Volkswagen Group has 39 factories in China and is an integral part of China’s automobile industry system.
On this basis, the Group has established strong partnerships with Chinese high-tech enterprises, including the development of autopilot functions with Horizon and the development of infotainment systems with China Kechuangda.
And cooperation with Shanghai Muchuan Industrial Design in the field of user experience.
With about 90,000 employees in China, the Group is the European company with the largest number of employees in the Chinese market.
In the wave of transformation of the automobile industry to a new era of intelligent Internet connected cars, Volkswagen Group has set a clear “2030 target” in the Chinese market, and has made remarkable progress in the past two years.
Adhering to the strategy of “in China, for China”, Volkswagen Group is accelerating research and development at “China speed”.
The Group continues to expand its local R & D capabilities in the areas of electrification, digitization and self-driving, and further speeds up the local decision-making and development process.
This will enable the Group to grasp the trends of the Chinese market more acutely, make full use of the growth potential and innovative advantages of the Chinese market, and actively promote the transformation in China.
While expanding cooperation with local high-tech enterprises, the Group has built an advanced production, R & D and innovation center in Hefei, Anhui Province.
A high degree of technology localization and continuous customer demand-oriented will enable Volkswagen Group (China) and its joint ventures SAIC Volkswagen, FAW-Volkswagen and Volkswagen Anhui to continue to lead the market in the new era of Intelligent Networked Automotive.
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