During the 2024 Beijing Auto Show, the Volkswagen brand demonstrated its insight into the Chinese market and future strategic planning to the outside world through a media exchange.
Volkswagen passenger car brand CEO Shi Wentao (Thomas Schafer), Volkswagen passenger car brand China CEO Meng Xia (Stefan Mecha) and Volkswagen passenger car brand technology research and development head Kai Gr ü nitz attended the exchange meeting to share the latest developments of Volkswagen in product development, market strategy, technical cooperation and brand development.
, product strategy and market positioning, 
, “Volkswagen passenger car brand China CEO Meng Xia (Stefan Mecha)”, Volkswagen emphasized its commitment to the Chinese market and how to meet the needs of Chinese consumers for SUV and space utilization through the new model ID. CODE. Meng Xia pointed out that Volkswagen will launch six hybrid versions based on important fuel models to adapt to the growth trend of mixed and extended range models in the market.
At the same time, Volkswagen has also maintained a clear strategy in the price war, focusing on quality, value and safety, rather than simply pursuing sales.
Technical cooperation and localization, 
, “Kai Gr ü nitz, head of technology research and development for Volkswagen passenger car brands”, Kai Gr ü nitz mentioned that Volkswagen worked closely with the Intelligent Netlink Research and Development Center in Hefei and planned to expand its workforce to 3000 in order to speed up the product development cycle and gain valuable experience in cooperation with its Chinese colleagues.
In addition, Volkswagen plans to launch a new all-electric vehicle in 2026 and has developed a CMP platform especially for the Chinese market.
Smart driving and AI technology, 
, “Volkswagen passenger car brand CEO Shi Wentao (Thomas Schafer)”, Shi Wentao hopes to translate the experience learned in China into convenient and practical product design through close cooperation between Chinese and European teams.
Meng Xia, on the other hand, stressed the potential of AI technology to improve car safety and comfort as well as the Smart Internet.
Volkswagen is working with Horizon to develop advanced intelligent driving systems and promote the development of a new generation of electronic and electrical architecture to meet the strong demand for high-tech products in the Chinese market.
Brand development and market trends, Volkswagen recognizes that Chinese consumers prefer to use voice control systems for car control, as well as specific needs for functions such as in-car games, singing and selfies.
Meng Xia said that Volkswagen will focus on the humanization of technology, enhance the user experience of consumers, and tend to be more family-oriented and humanized in design.
Looking ahead, for future market trends, Meng Xia predicts that as technology continues to increase, consumers will see more and larger displays and a more immersive human-car interaction experience.
At the same time, Volkswagen is also exploring solid-state battery technology and developing it on an 800V power system to deal with the phenomenon of technological entrainment in the Chinese market.
Marketing strategy and brand positioning, in the face of changes in the Chinese market, Volkswagen is promoting its products through social media and other emerging channels, and adjusting its marketing strategy to meet the needs of the new era.
Meng Xia mentioned that the ID.
UX series is a manifestation of Volkswagen’s aggressive posture, which aims to attract new consumers and expand the scope of business.
In conclusion, Volkswagen demonstrated its deep understanding of the Chinese market and its comprehensive planning in product development, technological innovation, market strategy and brand development in the media interview of the 2024 Beijing Auto Show.
Through close cooperation with local partners, Volkswagen is committed to launching models that better meet the needs of Chinese consumers and has a forward-looking layout in areas such as smart driving, AI technology and battery technology to maintain its competitiveness in the world’s largest auto market.
(Wen / auto home Yan Jun), return to the home page of the first electric network.
