Fast Technology reported on November 28 that according to media reports, Volkswagen Group announced adjustments to its business strategy to save costs and remain competitive, including the possibility of abandoning the Tesla direct sales model for electric vehicles adopted in major European markets.
Volkswagen believes that in the context of the weak European auto market, it is too complicated to simultaneously sell electric vehicles through the direct sales model and sell fuel vehicles through traditional retail channels, and consumers are slow to purchase electric vehicles.
Group Sales Board member Marco Schubert said that it will re-evaluate whether the all-electric vehicle agency model can provide the best customer experience, but direct sales remain a long-term goal.
The retail reform may involve Volkswagen branded cars in France, Germany, Poland, Spain and the United Kingdom, as well as Audi, Skoda and Volkswagen commercial vehicles.
, The review results of the direct sales model of electric vehicles are expected to be announced in March next year.
, At the same time, the Cupra brand will continue to sell its electric vehicles on a direct sales model, as will all Volkswagen cars sold in Ireland and Sweden.
, In addition, Volkswagen is also restructuring its business to cut costs, planning to close three factories in Germany, lay off tens of thousands of people, and cut the salary of the remaining employees by 10%.
It also simplifies production and development processes and shortens project development cycles to tighten expenses.
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