The price war is getting fiercer and fiercer, but the average price of passenger cars is getting more and more expensive.
What is the reason why this “behavior runs counter to the result”? Behind the higher and higher prices of passenger cars, does it contain the hope of a jump for Chinese car brands as a whole? At the same time, what kind of current situation does this reveal the consumption power of China’s automobile market? What is the reason why the average price of passenger cars has become higher? Gaishi noted that on October 15, Cui Dongshu, secretary general of the Federation of passengers, released an analysis of the market structure of the passenger car price segment in September, and pointed out that the domestic passenger car price is getting more and more expensive, and the car market price has continued to rise in recent years.
It is reported that the average price of domestic passenger cars is 151000 yuan in 2019, 162000 yuan in 2020, 182000 yuan this year and 174000 yuan in September.
, figure source: Cui Dongshu Wechat official account screenshot, in response, Cui Dongshu analysis said that in September alone, the structural reason for the month’s average price decline was that the prices of hybrids and add programs were higher, but the proportion decreased, forming a structural pull.
At the same time, the average sales price of the original fuel vehicles also decreased, and the high-end of fuel vehicles led to a big price rise.
In addition, from the perspective of the national automobile market, the price segment structure of the market continues to rise, with a significant increase in sales of high-end new energy models and a decrease in sales of low-and medium-priced models.
In other words, looking at the national auto consumer market, it seems that high-end models are becoming more popular.
Cui Dongshu analysis said that the proportion of cars with less than 50,000 yuan in 2021-2022 continued to rise compared with 2020, mainly due to the sales contribution of mini electric vehicles.
However, it has continued to decline since 2023 and rebounded after the third quarter of 2024.
Sales of vehicles with less than 50,000 yuan in September 2024 accounted for 4.
1%, an increase of 1.
6 percentage points over 2023.
The overall downward trend still exists after the decline in sales of traditional models of 50-150000 yuan is offset by the growth of new energy vehicles.
The market share of models worth more than 150000 yuan continued to rise and grew rapidly.
Domestic retail sales of 20-300000 yuan models accounted for 17% in 2023, compared with 19% in September this year.
In recent years, the proportion of various segments of models worth more than 300000 yuan has continued to rise, with the retail share of 30-400000 models accounting for 10% in 2023 and 9% in September.
Domestic retail accounts for 5% of models worth more than 400000 yuan in 2023 and 3% in September this year.
The breakthrough of independent high-end shows that the growth of new energy for passenger cars has brought about an obvious trend of high-end development, but the downward trend of traditional luxury cars is more severe.
With the high-end consumption structure, the purchasing power of the middle and low end still needs to be improved, which is mainly due to the tightening of the pace of Chinese car companies’ collective impact on the high-end car market in recent years.
For a long time, in order to change the market pattern in which the high-end car market is occupied by overseas brands, Chinese automobile companies have “upward” one after another, intensively launching mid-and high-end new energy vehicle brands and related models.
Only in the second half of this year, the major domestic car companies have launched a second “attack” for the high-end car market.
In August, for example, a number of companies, including BAIC, BYD and Great Wall, launched their own high-end models.
Among them, BAIC partnered with Huawei to launch the luxury car sharing S9, while BYD and Great Wall launched the momentum Z9&Z9GT and the new Wei Brand Blue Mountain, respectively.
Tu Yuan: Hongmeng Zhixing, in addition, in addition to the reasons for car business, Zhang Xiang, a visiting professor at Huanggang Vocational and Technical College, said from the perspective of consumers’ purchasing power: “the increase in the retail average price ratio is actually the performance of consumption upgrading.
Although the overall environment of the automobile market is to reduce prices, consumers are constantly upgrading, and the rising level of consumption has led to a rise in retail average prices.
” In other words, consumers’ spending power on high-end models is increasing.
So, is this a completely “good thing”? Maybe not exactly.
Cui Dongshu analysis said that the upward phenomenon of traditional fuel vehicle prices is not a favorable factor to promote consumption, requiring ordinary consumer groups to buy more entry-level cars, that is, low-end consumption is very important.
He pointed out: “from the structural analysis, the entry-level contraction, the consumption base is not solid, and the purchasing power of the middle and low end is insufficient.
” Therefore, it is necessary to improve the purchasing power of ordinary groups, achieve a relative balance at the price end of the car market, stimulate entry-level consumption, and achieve the introduction of consumption for first-purchase groups.
” It is worth noting that since the beginning of this year, there are still many high-end car companies have released low-end car models, such as Weilai Ledao L60 and Xiaopeng’s MONA M03.
And so far, the above two models are satisfactory order performance, showing a good delivery situation.
Perhaps this will also boost the purchasing power of the middle and low end of China’s automobile consumer market to a great extent.
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