“everyone knows that few cars can be sold at the Expo, so why do these car companies still want to go?” Indeed for some car companies it is not just enough to participate in auto shows large and small.
From CES to the Expo, these do not belong to the stage of car brands, but there are always a lot of car companies.
In recent years, the current situation of China’s auto market is obvious to all, the opposition between local cars and foreign cars is becoming more and more obvious, and in many public opinion environments, foreign car brands have been constantly defeated and vulnerable.
Neither foreign-funded oil vehicles nor new energy vehicle products can stir up the slightest spray in the current car market.
According to the channel information of all parties, this year’s Expo is publicized as follows: this year, the 15 largest automobile brands in the world compete on the same stage, and all regard new energy models and intelligence as the top priority.
As a matter of fact everyone is talking about Xiaomi SU7 Ultra Xiaopeng P7 + Galaxy Starship 7.
Scale and cycle, if anyone has been to this year’s Expo, they will find a very different thing.
In fact, the display of “new energy models and intelligence” in the publicity does not account for much.
The reason is actually very simple, for foreign car companies, to show “new” things is the purpose of their participation in the Expo, but we are familiar with “new energy models and intelligence” is their most “new” things.
So it is true that some car companies have shown new energy models that have never been publicly unveiled.
Honda is showing Ye S7, Ye P7, Ye GT CONCEPT, these three cars are real can sit on the experience.
Other car companies such as Toyota Mercedes-Benz BMW Volvo Volkswagen Audi Porsche Hyundai and so on have only a few of their latest electric cars.
Therefore, the new energy vehicles of many foreign car companies are not “new” things, let alone brands such as Ford and Jaguar Land Rover, which do not have electric products, or only pitifully few electric products.
In fact, it is necessary to generalize the foreign car companies participating in the Expo, which have two obvious characteristics.
First, brands with large-scale sales around the world, such as Toyota, Volkswagen, Honda, Ford and Hyundai.
But has a long history of car-building brands, in addition to the above brands are Mercedes-Benz, BMW, Jaguar Land Rover, Nissan and so on.
So many brands are more inclined to show their own car ecosystem in this long history of car building.
The most typical are Toyota, Hyundai and Mercedes-Benz, which also have the largest booths.
Toyota, for example, shows not only the first model exported to China in 1964, the Crown sedan that has entered the collection of the Toyota Museum, but also the bZ series of new energy vehicles that are now on the streets.
More importantly, it shows its latest achievements in hydrogen technology, green travel and HP’s well-being.
As a car brand with a long history and the largest annual sales in the world, the latter is actually what Toyota is trying to say.
The three hydrogen fuel cell systems, battery recycling, energy storage systems, well-being models, rehabilitation support robots, GR sports brand, Robotaxi and so on are really dazzling.
Hyundai, for example, has brought exhibits in various fields, such as the hydrogen industry, hydrogen products, high performance and electrification.
Mercedes-Benz, for example, exhibited products covering oil and electricity, including cars, SUV, high-performance cars and so on.
For example, Mercedes-Maybach EQS electric SUV, Mercedes AMG C63 S E PERFORMANCE F1 Special Edition, Mercedes-Maybach S-Class extremely Night Edition, Mercedes-Benz standard wheelbase E-Class sports version, Mercedes-Benz CLE coupe and so on.
In fact, it is not difficult to find that the appearance and attitude shown by these three car companies represent their actions and layout in their long history of making cars, which eventually makes them the leaders of global car brands.
This is very worthwhile for all car brands, including Chinese cars, to learn how to become a world-class car brand.
This is the most typical sample case.
Leading and pioneering, to put it bluntly, the industrious Chinese people, with their own wisdom, in a very short period of time, very efficiently let themselves participate in the hundred years of automobile industry process.
Then in the era of electrification, Chinese cars, as a leader, should show the posture of a leader.
In the tide of electrification, Chinese automobile enterprises are springing up like bamboo shoots after a spring rain.
This rapid development not only brings more choices and possibilities, but also promotes the progress and innovation of the whole industry.
In pursuit ofIn the process of speed and scale, some companies may ignore high-quality development.
They are eager for success, causing excessive competition in the market and waste of resources.
In order to compete for market share, some companies do not hesitate to adopt short-sighted behaviors such as low-price competition, which harms the overall interests of the industry.
However, if we look at it from a longer time period perspective, the so-called negative side is an acceptable fault tolerance at the initial stage.
Because only through the survival of the fittest can we screen out truly powerful car companies.
Although this fault-tolerant mechanism may bring some market fluctuations and uncertainties in the short term, it is an important force in promoting the healthy and sustainable development of the entire automobile industry in the long run.
It encourages automobile companies to continue to carry out self-innovation and actively embrace new technologies and new models, thereby promoting technological progress and industrial upgrading of the entire industry.
In this process, those companies that can adhere to their original aspirations, continue to innovate, and continuously improve product quality and services will gradually stand out and become leaders in the industry.
Now when we look back at car companies such as Toyota, Hyundai, and Mercedes-Benz that have gone through a complete cycle, we also have to ask ourselves: Where is the end of our lives? Or, where will the automobile era led by China automobiles go? What will the future automobile industry look like? What role should car companies play? Based on history, there are only a few things that can be thought of now: providing momentum for the industry, freedom of mobility for everyone, creating a better life, and seeking benefits for society.
These are all big principles, but they are also very profound knowledge.
Nowadays, China car companies may not need to think so long, but finally one day, they need to find their right position in this new era.
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