Sales figures released by the Federation show that after repeatedly setting new highs, the overall performance of the domestic car wholesale market fell in June, with a total of 2.
169 million passenger cars sold in June, down 3.
0 per cent from a year earlier.
From the performance of the market segment, the SUV market is still the most popular market segment.
A total of 1.
151 million new cars were sold in the domestic SUV market in June, down 0.
7 per cent from the same period last year.
In the first half of this year, cumulative sales in the domestic SUV market reached 6.
292 million, an increase of 11.
8 per cent compared with 5.
627 million in the same period last year.
On the best-selling list of domestic SUV models in June, the best-selling models are new energy models.
There are eight new energy models in the top 20 monthly sales of SUV, among which BYD Song PLUS and Tesla Model Y both have monthly sales of more than 40, 000 vehicles, ranking first and second place in the domestic SUV market in June.
In the oil car market, Chery’s Ruihu 7 and Ruihu 8 continued to hand over highlight performance, with sales exceeding 20,000 vehicles in June.
In addition, it is worth mentioning that in June, the domestic SUV product, which focuses on the off-road concept, also performed well.
Shortcut travelers and tank 300 jointly entered the top 20 list of SUV monthly sales for the first time.
Small SUV market: fuel cars are still dominant.
Only one small SUV entered the top 20 SUV sales list in June, and Geely’s product Qianyue once again handed over monthly sales of more than 15000 vehicles.
UP, the new car element of BYD, which has been on the list for two months in a row, did not enter the top 20 list of SUV sales, although it still handed over more than 10,000 monthly sales in June.
BYD Yuan UP was officially launched in March this year.
With the advantage of performance-to-price ratio, it achieved monthly sales of more than 10,000 vehicles in the first full month after listing (April 2024).
In addition, in May and June, Yuan UP monthly sales are also more than 10,000 vehicles, which can be regarded as a popular model in the new energy small SUV market.
However, realistically speaking, the real pillar product of the domestic small SUV market in June is still fuel vehicles.
In addition to the Yuan UP, there are two other small SUV models that sold more than 10,000 yuan in June: the Geely colorful Yue and the Chery Ruihu 5X (MG ZS also handed over more than 9000 monthly sales), of which the colorful Yue has sold more than 15000 vehicles a month, winning the monthly sales of the small SUV market.
The reason why Geely has been selling well in the past two years is very simple.
Good quality and low price is the main feature.
Coupled with the younger design, it better caters to the preferences of current annual sales consumers.
In mid-July, Geely Colored Yue launched a new super version of the model, a total of two models, the manufacturer’s guiding price is 66800-73800 yuan.
There are two major changes in the colorful superpower version, changing the engine and further exploring the threshold for buying a car.
The colorful super version has been replaced with a 1.
5L naturally aspirated engine, which has a decline in power performance compared with the old turbocharged engine, but brings a more competitive product price, with the starting price reduced from 80,000 yuan to 60,000 yuan.
For a small SUV, 1.
5L naturally aspirated engine has enough power, and the price can be much cheaper.
The arrival of Geely’s super version can better satisfy the consumer psychology of different users, and it should be a good boost to the follow-up performance of the colorful car department.
Compact SUV market: there is a fierce battle between new and old forces, and the compact SUV market is not only the largest market segment, but also the most competitive market segment.
Of the top 20 SUV sales in June, 11 were compact SUV.
Of these, three are new energy products, all of which are owned by BYD.
Song PLUS and Yuan plus also won the top two compact SUV sales in June.
Traditional fuel cars are also scrambling for share, with seven fuel compact SUV models in June, making it into the top 20 of SUV’s monthly sales list.
In addition, it is worth mentioning that in order to maintain their share, many independent brands have opened up new tracks that are more segmented in the compact SUV market, such as Class An off-road vehicles, and the current market heat is good.
The monthly sales of shortcut travelers and tanks in June are both about 15000.
In the current family car market, BYD is already the absolute king.
In June, three BYD products entered the best-selling list of compact SUV.
Song PLUS, Yuan PLUS and Song Pro all sold more than 20, 000 vehicles a month, of which Song PLUS and Yuan plus also won the first and second place in the market segment.
Chery’s market appeal also continues to improve.
In June, on the domestic compact SUV bestseller list, there were two cars under Chery’s products, namely Ruihu 7 and shortcut travelers.
Ruihu 7 is already the leading model in the fuel SUV market, and it is also the sales pillar product of Chery.
With its remarkable advantage in performance-to-price ratio, it has gained a good reputation among users at home and abroad.
Shortcut travelers haven’t been on the market for long, and since they went public in the middle of last year, they have broken into the monthly best-seller list of the SUV market many times.
Shortcut travelers can quickly become popular, accurate positioning is the key, hard-line modeling and people-friendly prices, coupled with the advantage of body size over a large number of compact SUV, so that shortcut travelers circle fans of many “civilian off-road vehicles” enthusiasts, successfully out of their own market counterattack road.
Changan CS75 is a typical representative of the established independent SUV.
At a time when new energy products have occupied the mainstream consumer market, Changan CS75 can continue to hand over more than 10,000 monthly sales, which shows the huge scale of the base plate users accumulated over the years.
Xingyue L is also a hot-selling independent fuel SUV in recent years.
With its obvious advantage of performance-to-price ratio, Xingyue L not only maintains a good competitiveness in the domestic market, but also is a representative model of Geely in the export market.
Harvard H6 failed to make it into the top 20 domestic SUV sales list in June, but Great Wall’s tank 300 delivered a record monthly sales, making it into the top 20 SUV sales list.
With a price of more than 200,000 yuan, you can have “three locks”, coupled with the addition of functions such as peristaltic mode and tank turning, the tank 300 quickly became a popular model in the end market.
It is precisely because of the gratifying sales results after the launch that the tank 300, which was originally a model under the WEY brand, soon became an independent portal and became the first model under the new Great Wall brand, the tank.
After the tank 300 comes on the market, it is often able to hand over monthly sales of more than 10,000 vehicles, which is already a product for independent car companies to play a leading role in the market of hard off-road vehicles, but it is the first time that monthly sales of more than 14000 vehicles have been sold as in June this year.
Tank 300.
photo source:Great Wall Motor, the joint venture compact grade SUV market, can still maintain a good market competitiveness of products, basically Japanese cars.
There are three joint venture compact SUV models that entered the top 20 of SUV sales in June, namely, Fenglanda, CR-V and Weilanda.
The killer mace of the three cars to maintain the market heat is very consistent, constantly exploring the price, for a number of joint venture products, it is already a rare and effective means in the share battle.
Medium-sized SUV market: the dispute over oil and electricity is becoming more and more intense.
in the domestic medium-sized SUV market, there is a dominant pattern of Tesla Model Y, but this is obviously not the final market set, the price war in the traditional oil truck market has become increasingly fierce, competitive products in the new energy market are also constantly emerging, the follow-up trend of market segmentation, there will certainly be a lot of new interest.
Tesla Model Y once again won the sales champion of the domestic medium-sized SUV market, it seems that the market situation is still very good, but this can not cover up the great decline of Tesla in the global market.
Model Y, Photo Source: Tesla, at present, Tesla is suffering from a serious crisis of confidence.
Tesla’s latest second-quarter results show that the company’s second-quarter performance once again failed to meet Wall Street expectations, and net profit almost halved, down 45% to $1.
48 billion from $2.
7 billion in the same period last year.
The crux of Tesla’s current problems is believed by many to be that there has been no launch of new models for a long time, and according to the information disclosed during the release of Erji financial report, this situation will not change in a short period of time.
Tesla said that new models, including affordable electric cars, will not be released until the first half of next year.
BYD Tang is another medium-sized new energy SUV that made it into the top 20 of SUV sales, selling nearly 16000 vehicles in June.
In addition to the Tang family, BYD has also laid out several new models such as Song L and Haishi 07 in the medium-sized SUV market, which are still in the sales climbing stage.
Among them, the follow-up performance of the Song L car series is worthy of attention.
a few days ago, the mixed version of Song L-Song L DM-i has been officially put on the market, with a starting price of 135800 yuan, showing enough market sincerity, coupled with the loss of fuel consumption of 100 kilometers as low as 3.
9L, and the comprehensive service life of super 1500km, so that the new car has quickly become the focus of attention of the whole industry.
If nothing happens, the market explosion of the Song L car system should be at hand.
In the traditional oil car market, Ruihu 8 once again handed over more than 20,000 monthly sales.
The product positioning of the medium-sized SUV, coupled with the market positioning that is basically the same as the compact SUV, is the “trump card weapon” of the Ruihu 8 car series to compete in the market segment.
Facts have proved that such misplaced competitive advantages are quite appealing in the terminal market, not only Ruihu 8, but also many hot-selling independent products in the domestic market are adopting the same market strategy.
Tanyue also entered the SUV bestseller list in June, but the sales performance of 13800 vehicles a month can only be regarded as normal for this main model of FAW-Volkswagen, and this is the market result achieved only after the terminal price has dropped again and again.
There is also a luxury car on the SUV bestseller list in June– the Mercedes-Benz GLC, which sold 13600 cars in June.
For Mercedes-Benz GLCs, a sustained market downturn is also an important way to maintain market share.
However, the recent news shows that the luxury car brands represented by BBA have been tipped off and will withdraw from the price war one after another.
If BBA really does not fight a price war, what impact it will have on the domestic luxury car market and even the entire market, we will wait and see.
Medium and large SUV market: ideal competition.
In the domestic SUV market above level C, the best-selling products have been very stable, and basically there is a big pattern of several independent add-program products.
After a few months of market turmoil at the beginning of the year, the market performance of ideal cars has obviously picked up recently, and the market heat of several add-on SUV products has gradually begun to return to normal.
In May, the ideal L6 has regained its position as the top seller in the medium and large SUV market, and in June, the ideal L6 continued its efforts to drive monthly sales to a market high of nearly 24000 vehicles.
The ideal L7 has also returned to the level of monthly sales of more than 10,000, selling 10700 cars in June.
Relatively speaking, the market performance of the ideal L8 is still a long way from its peak, but it also handed over nearly 6000 monthly sales in June.
Ideal L6, photo source: ideal car, the new model M7, also continues to maintain a stable market output, selling 17500 cars in June.
The deeper binding with Huawei has brought about another “rebirth” of Majie Automobile.
With Huawei’s brand endorsement and comprehensive leading intelligent configuration, the new MJ M7 has become a star product in the market segment.
At present, these large and medium-sized hybrid SUV models are not only typical representatives of independent success, but also become the “key gentlemen” for independent brands to block traditional luxury brands in the middle and high-end markets.
the market pressure brought by the hot sales of the above independent products is an important reason why the luxury brands represented by BBA have set off a tide of price reduction in the domestic market.
Large-scale SUV market: M9 “solo triumphant song”, “independent in the 500000 market has no room for survival”, “independent can not control the real high-end market” and other doubts, along with the continued hot sales after the listing of M9, have disappeared.
A self-owned model with a starting price of nearly 470000 yuan has sold more than 15000 vehicles for the first month in a row.
The M9 can be said to have created a market performance that has never been seen before and is difficult to come after.
The current influence of the Huawei brand in the domestic auto circle is evident.
Photo Source: Hongmeng Zhixing, why can Huawei have such a high influence? In addition to the influence of national righteousness, Huawei’s related technological background and ecosystem building ability are difficult to compare with other automobile brands.
In addition, Huawei has also done a good job in market influence and brand promotion, especially in the field of intelligence.
the established overall leading technical status and brand image have established a high sense of trust among consumers in the Huawei brand.
these are the key reasons why Huawei can quickly gain recognition in the auto industry.
In addition, the cooperation between Huawei and automobile companies has also created a new development model in the automobile circle.
The experience of partners superimposes Huawei’s technology, and the market effect has always been good.
At least, the industry certainly does not pay attention to it.Low. On the Wenjie M9, it can be said that it is a Huawei “label” all over the body.
The Wenjie M9 is equipped with Huawei DriveONE pure electric drive range-extension platform, Huawei HarmonyOS smart cockpit system, and Huawei ADS advanced driver assistance system.
In addition, it also uses Huawei iDVP digital base, Huawei Pangu Model, Huawei Tuling Intelligent chassis, Huawei megapixel smart projection headlights, and Huawei’s mobile head-up display system.
It can be said that the Wenjie M9 is the ceiling level of current Huawei’s enabled vehicle products and has become the current “phenomenal” product.
It is also reasonable.
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