The domestic auto market continued to remain stable at a high level in April.
Sales data released by the Federation showed that domestic automakers sold a total of 1.
952 million new cars in April 2024, setting an all-time high for April sales.
In the first four months of this year, the domestic car market accumulated wholesale sales of 3.
221 million vehicles, an increase of 5.
4 per cent over the same period last year.
Judging from the situation of best-selling models, the A-class car market is still the main market.
In the top 20 list of car sales, A-class cars occupy 10 seats, and 7 of them are independent models.
On the contrary, foreign cars still occupy a dominant position in the B-class car market.
however, as more and more independent new energy Class B-Class cars begin to run, the melee between the “new and old forces” in the B-class car segment is becoming more and more intense.
it will be more and more difficult for foreign models to maintain a leading edge in the B-class car market.
Class A00 market: Hongguang MINI EV is still playing a leading role as a replacement for low-speed electric cars.
A few years ago, with the hot sales of Hongguang MINI EV, the domestic A00 micro car market was very prosperous for a period of time, but as the market heat of Hongguang MINI EV gradually subsided, the whole A00 market shrank a lot.
In recent years, stimulated by the previous hot market of Hongguang MINI EV, many brands have launched mini electric models, so there are actually a lot of new models on the domestic A00 market, but the products that can be called phenomenal products in the market segment are still the only ones that used to be Hongguang MINI EV.
At its peak, Hongguang MINIEV’s monthly sales exceeded 70, 000 vehicles (December 2022), and the sales of one car exceeded the overall sales of many car companies.
In recent months, Hongguang MINI EV’s monthly sales are basically maintained at around 10,000 vehicles, which is not comparable to the peak market, but Hongguang MINI EV is still the undisputed leader in the market segment.
Profits are not high, coupled with the share of the market segment continues to be compressed under the impact of the price war in the car market, Hongguang MINI EV, which carries the big flag, has shown obvious market tiredness.
in this context, will any car companies continue to dig deep into the A00 market?.
For example, the Kaiyi brand launched a new car at the end of last year, which focuses on the quality route and wants to dig into the market segments of users who pay attention to the quality of life, but at present, the effect is not very obvious.
Sales in the last three months have dropped to less than 1,000 vehicles.
Geely’s Panda car line also continues to promote new cars, and in early May, Geely launched a new model, the Panda Cardin.
There are already three models in the Panda series: the Panda mini, the Panda Knight and the Panda Cardin, and it is clear that Geely wants to further stir up the spray in the A00 market through a more personalized mix.
Class A0 market: take the lead in an independent and all-round way.
There were two small cars in the top 20 car sales in April, but there was only one real popular model.
BYD’s electric car Seagull once again handed over more than 30,000 monthly sales.
The relatively high performance-to-price ratio, as well as the advantages of energy saving, environmental protection and low maintenance costs in urban travel and short-distance commuting scenarios, make seagulls continue to increase in popularity after listing.
MG3 once again handed over 10,000 monthly sales and continued to lead the domestic small-car market, but in the entire domestic small-car market, the really popular style is electric cars.
BYD Seagull handed over nearly 35000 monthly sales in April.
At the beginning of March, Seagull also completed the update of the honor version.
in terms of price, compared with Han, Tang, Song and other series models, when the glory version of Seagull was launched, the maximum reduction of 30, 000 yuan, Seagull glory version only reduced by 4000 yuan does not seem to be too much.
but for small electric cars like Seagulls, which are originally not expensive, the impact is still relatively great, and the starting price is directly within the range of 60, 000 yuan, and the competitiveness is obviously improved.
The best proof is that the monthly sales of seagulls have been stable at more than 30,000 vehicles in the past two months.
In contrast, the situation is quite different from BYD’s other electric car, the dolphin, which once led the market segment and maintained monthly sales of 20,000 to 30,000 for a long time.
Recently, there have been relatively large sales fluctuations, handing over just over 10,000 monthly sales in April and being squeezed out of the top 20 car sales.
To investigate the reason, internal and external competition continues to intensify, is an important reason.
Even after the launch of the Glory version, the starting price is close to 100000 yuan.
Under the background that the domestic new energy market has been fully opened, and the starting prices of Qin PLUS DM-i and destroyer 05 have all dropped to less than 80,000 yuan, dolphins may need to show greater “sincerity” if they want to be sought after again.
Dolphin, photo source: BYD, A-class car market: BYD has an aloof position, and the compact car market has always been the largest segment in China.
If BYD wants to improve on its annual sales of more than 3 million vehicles last year, it is a top priority to continue to dig deep into the potential of the compact market.
Therefore, the new round of price war in the car market was started by BYD in the compact car market.
Qin PLUS and destroyer 05 both gave a new glorious version of the model, making “electricity lower than oil” a reality.
After Qin PLUS and destroyer 05 launched the glory version, they took the lead in bringing the price of compact new energy cars down to less than 80,000 yuan, with immediate results.
The monthly sales of both cars soared and have been stable for two months in a row.
Occupies the position of the first and second place in the compact car market.
Qin PLUS DM-i, photo source: BYD, however, the actual situation of the two cars is actually different.
Qin PLUS is the second spring again, and the destroyer 05 finally ushered in a real market explosion two years after it was put on the market.
Before the launch of the glory version, the best monthly sales performance of the destroyer 05 was just over 10,000, while two months after the launch of the glory version, the destroyer 05 had the best monthly sales performance of just over 10,000 vehicles.
The monthly sales of the destroyer 05 have made great strides in achieving a breakthrough of more than 20,000 vehicles per month and more than 30,000 vehicles per month.
In addition to BYD’s two popular models, there is another new energy model that entered the top 20 sales list in April– the GAC Ian AION S.
However, the April sales of AION S are only a little over 10,000, which is still quite different from that of Qin PLUS and destroyer 05.
Under the impact of the independent new energy models represented by Qin PLUS, the defense of the market share of the joint venture compact class is becoming more and more difficult, and the substantial terminal profit has become a very common industry phenomenon.
The good news is that, at least, the joint venture compact class car is still the leading car in the field of oil vehicles.
Xuanyi is still the champion in the compact fuel car market, selling nearly 30, 000 cars in April, one of the few products owned by Dongfeng Nissan.
Lang Yi and Suiteng both handed over nearly 20,000 monthly sales in April, which is no longer comparable to the performance at the peak of the market, but they are already better-selling joint venture models.
Other once-popular joint venture compact cars, such as the Corolla, Civic, Bora and Leiling, have dropped to less than 10,000 in April.
The performance of independent compact cars was good in April, with sales of four models exceeding 10,000, and all of them entered the top 20 list of car sales.
B-class car market: the share of joint-venture fuel vehicles continues to be compressed.
The domestic B-class car market has always been dominated by joint-venture fuel vehicles, and the penetration of new energy products of the same class is relatively more difficult.
Apart from Tesla Model3, there are not many best-selling B-class new energy vehicles.
However, it is clear that a trend is that the share loss of joint venture Class B cars is becoming more and more serious.
The main reason is that the market of independent C-class new energy products has fallen, squeezing the living space of joint venture Class B cars, and as BYD’s model Seal has completed the update of the glory version of the model, the market competitiveness has also been continuously strengthened.
the pattern reshaping of the domestic B-class car market is under way.
The most popular B-class car in China is still Tesla Model 3, which sold more than 30, 000 cars in April, taking the lead in the “cliff style” in the market segment.
The seal is another Class B new energy vehicle in the top 20 of car sales, with nearly 15000 cars sold in April.
Seal is a blockbuster model laid out by BYD in the B-class sedan market, and it was placed in a position to break the joint venture monopoly in the market segment at the beginning of its launch, which is evident from the materials used by the seal.
From the perspective of BYD’s official skills, there are many first-generation seals, such as CTB battery body integration technology, iTAC intelligent torque distribution technology, front double arms, rear five-link independent suspension and so on, are good product highlights.
However, due to the higher price, there is a significant gap between the speed of seals and expectations.
Seal, photo source: BYD, until the introduction of a mixed version of the car last year, driving down the price of the car line, the market performance of the seal car line has accelerated significantly, handing over more than 20,000 monthly sales at the end of last year.
At the beginning of this year, sales of seal cars fell somewhat, but as the replacement of the glory version of the seal model was completed, and the price fell further (the starting price of the seal DM-i fell to less than 150000 yuan), the market improved rapidly and monthly sales stabilized at more than 10,000 units.
Among the joint venture oil vehicles, Passat and Camry still continue the big pattern of German and Japanese in the B-class car market, while the traditional “strong” in other market segments such as Maiteng and Accord all performed poorly in April, with monthly sales of less than 10,000 vehicles.
However, it should be pointed out that Maiteng is about to usher in a new product in the domestic market, and the new car will not only adopt a brand-new appearance and interior design, but also usher in a major adjustment in smart driving.
The current industry attention is quite good, and the sales performance after the listing of the new Maiteng is still worth looking forward to.
Among the B-Class cars in the top 20 car sales in April, there is also a traditional luxury car, the BMW 3-Series, which sells nearly 12000 cars a month.
As direct competitors of the BMW 3-Series, Mercedes-Benz C-Class and Audi A4L actually performed well, selling about 10,000 vehicles in April, and BBA continues to lead the domestic traditional luxury car market.
C-class car market: competition has upgraded in an all-round way.
Recently, with a number of new models being put on the market, the existence of independent new energy vehicles in the high-end market is getting higher and higher.
Although the current C-class car market is still led by Han and Audi A6L, the market potential of the pursuers after these two cars should not be underestimated, such as the new polar krypton 001, Xiaomi SU7, Zhijie S7 and so on.
In the traditional high-end fuel car market, it is BBA’s products that support the facade.
Audi A6L sold 16000 cars in April, the top seller in the traditional luxury car market.
Mercedes-Benz E-Class also sold more than 10,000 vehicles a month, while the BMW 5-Series lagged far behind, selling less than 7000 vehicles in April.
In the market of C-class new energy vehicles, it is completely dominated by independent brands.
After the launch of the glory version of the model, the starting price of the Biadihan family has dropped to less than 170000 yuan, and the competitiveness of the whole car system has been qualitatively improved.
With the product positioning of the C-class car and the price of the B-class car, the Biadihan family’s sales have stabilized at more than 20,000 units in the past two months.
A series of glorious versions of models launched by BYD can be said to have reconstructed the price system of various domestic market segments, and the effect is also clear at a glance.
BYD’s products dominate the list in many market segments.
However, it can not be said that BYD has no competitors, at least in the C-class car market, BYD is facing the impact of a number of independent competitive products.
After extreme Krypton 001 launched a new model, the overall price went down substantially, and the whole department was equipped with 800V high voltage system, high-performance silicon carbide electric drive, Qualcomm Snapdragon 8295 cockpit chip, lidar and so on.
The performance-to-price ratio has been improved in an all-round way, and the market performance has also gone up, and the sales volume in April has once again exceeded 10,000 (the last monthly sales of extreme Krypton 001 exceeded 10,000 or more.
At the end of 2022).
, After Xiaomi launched its car products, the impact it brought is also obvious to all.
Xiaomi SU has already delivered monthly sales data of more than 7000 vehicles in July and April.
According to information disclosed by Xiaomi officials, Xiaomi is currently accelerating the expansion of production capacity and ensuring delivery.
Xiaomi will start dual-shift production in June, and it is expected that new car delivery in a single month will exceed 10,000 in June.
Throughout 2024, Xiaomi will sprint annual sales of 120,000 vehicles.
For a new power brand that has just launched a model, the ambition is not big.
More importantly, judging from the current market popularity, this ambition is likely to become a reality in the end.
Xiaomi SU7, photo source: Xiaomi Automobile, in addition, Huawei and Chery’s new car Smart S7, and the new car Smart L6, which has high hopes for Zhiji, may also bring market surprises in the future.
In short, the domestic high-end sedan market is about to enter an era of chaos.
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