In the new energy vehicle market, in order to become a popular style, in addition to its unique design, advanced technology and characteristics in line with the needs of consumers, it also needs sufficient production capacity to support its sales.
However, many new energy models with the potential of popular styles often miss market opportunities because of capacity problems, and the reasons behind this can be attributed to two aspects.
First of all, there is a shortage of parts in the supply chain.
The manufacture of new energy vehicles involves many precision parts, such as batteries, motors, electronic controls and other core components, as well as vehicle intelligent systems, sensors and other high-tech accessories.
Once there is a problem in a link in the supply chain, such as a shortage of raw materials, supplier production delays or logistics disruption, it will lead to the stagnation of the vehicle production line.
The second is the insufficient production capacity of the factory.
Compared with traditional fuel vehicles, the production process of new energy vehicles is more complex, and requires higher automation of the production line and higher skill level of workers.
When the market demand surges, the production capacity of the factory can not meet the growth of orders, resulting in product delivery delay, consumer waiting time is too long, and then affect the brand image and market reputation.
Therefore, we have also noticed that new energy vehicle brands, including Xiaomi Automobile, Xilai Automobile, Avita Automobile and so on, are investing heavily in upgrading production lines, introducing more advanced automation equipment and intelligent manufacturing technology, or actively building more digital and intelligent factories to ensure production efficiency and plant quality.
Advanced manufacturing is the support of excellent products, and we have been paying close attention to how Chinese brands of new energy vehicles work hard and continue to emerge in the market.
However, in fact, in this surging field of new energy vehicles, some joint venture brands have also shown good strength and determination, and their performance is not inferior to that of local brands.
Take Dongfeng Honda as an example, the investment and development of this joint venture brand in the field of new energy vehicles is particularly worthy of attention.
Dongfeng Honda new energy plant was officially put into production on October 11, and its construction speed is remarkable.
It took only 10 months from laying the foundation to putting into production.
This construction efficiency highlights the importance and urgent expectation of Dongfeng Honda for the new energy vehicle market.
It is worth mentioning that Dongfeng Honda New Energy Plant is Honda’s first plant in the world to focus on new energy.
This important move fully demonstrates the firm attitude and determination of Dongfeng Honda and Honda Motor Motor Transformation.
Under the background of the transformation of the global automobile industry to electrification and intelligence, Dongfeng Honda has made a positive response to China’s new energy vehicle market with practical actions.
It is reported that the new Dongfeng Honda new energy plant is a model of digital intelligence in the history of the enterprise.
Its positioning is clear and clear, emphasizing the importance of technological innovation and process innovation, and actively implementing the cutting-edge manufacturing concept.
In terms of production capacity, the plant has demonstrated a strong annual production capacity of 120000 new energy passenger vehicles.
In the field of automation and intelligence, this factory has demonstrated its outstanding strength.
It is equipped with more than 400 robot equipment and more than 260 AGV intelligent logistics vehicles.
Through the introduction of advanced all-round quality automatic inspection technology, it significantly improves the automation level of the factory and provides a strong guarantee for product quality.
At the same time, the factory has carefully arranged 8 general systems and 5 workshop dedicated digital systems, thus realizing the traceable digital management of the whole process from logistics to production.
With the close combination of this series of intelligent measures and intelligent scheduling system, the production efficiency and accuracy have been significantly improved.
With regard to the new plant, officials highlighted the introduction of a large number of process equipment, the construction of a configurable order production model, and the production capacity of personalized delivery.
As we all know, personalized, multi-configuration option has become a distinctive feature in the field of intelligent electric vehicles, at the same time, it is also an important factor to attract consumers.
This personalized way of choice not only allows consumers to enjoy more autonomy and choice in the process of car purchase, but also allows them to better experience the convenience and fun brought by intelligent electric vehicles in the future.
However, in the process of pursuing individualization and multi-configuration, many new energy vehicle brands often fall into the dilemma of lagging behind production capacity and untimely delivery because of misjudgment of configuration options, early SKU planning and many other reasons.
This situation not only affects the reputation and market share of the brand, but also makes consumers feel strongly dissatisfied and disappointed.
Therefore, in the future market competition, only those car companies that can quickly respond to market demand, provide personalized products and ensure timely delivery can stand out in the fierce competition.
Therefore, “building a configurable order production model with personalized delivery capacity” is not only an upgrade of the production capacity of automobile companies, but also the key to win the market and establish brand loyalty.
It can be said that Dongfeng Honda’s move not only shows its ambition in the new energy vehicle market, but also sets a positive example for the whole industry.
It proves that joint venture brands can also make great achievements in the field of new energy vehicles, and jointly promote the green transformation of the global automobile industry through continuous innovation and development.
Better products, better Dongfeng Honda, of course, there is no doubt that the essence of the continuous progress and improvement of all auxiliary conditions is to strive for product excellence.
From the newly completed modern factory, to the innovative manufacturing paradigm that subverts the traditional paradigm, to the cutting-edge technology that leads the industry change, the convergence and integration of these elements are all to create more outstanding new energy vehicle products.
Dongfeng Honda has made great efforts to provide Chinese consumers with a trend-leading and subversive experience of new energy vehicle products.
The Lingzhi L and Ye S7 models, which were initially put into production at the new plant, are Dongfeng Honda’s best response to Chinese consumers’ pursuit of a high quality of life and the concept of environmentally friendly and intelligent travel.
In the new car production plan, the new factory will start with its own brand new model “Lingzhi L” and put into production “Ye S7” in 2024, constantly expanding the new energy product matrix.
According to the strategic plan, Dongfeng Honda will launch more than 10 electrified product matrices by 2030.
Thanks to a higher level of automation and accurate digital intelligence control, Dongfeng Honda’s pure electric smart products have been upgraded in an all-round way.
To know the spirit of LFor example, the new energy factory has introduced advanced water-based two-color technology for the first time, making the body coating of the Lingxi L thicker and more colorful, while giving it excellent scratch resistance and corrosion resistance.
In addition, with the help of the new multi-functional zebra crossing detection system, a 100% detection rate of paint defects has been achieved, thus completely eliminating the possibility of defective products entering the market.
In the chassis inspection process, the new factory adopts multiple visual inspection technologies and integrated inspection algorithms to minimize the risk of missed inspections and misjudgments, and is committed to achieving “zero defect” product quality.
It is worth mentioning that the design of the testing track of the new energy plant fully considers the unique road environment characteristics of China.
Here, Lingxi L has gone through multiple rounds of long-distance endurance tests in harsh road conditions.
Among them, the test mileage for the strength of the car body and chassis is equivalent to the distance traveled by users daily by 480,000 kilometers.
This series of rigorous tests ensures that the reliable quality of the Lexi L can exceed users ‘expectations and bring users a more excellent driving experience.
, As an important masterpiece of Dongfeng Honda in the field of new energy, Lingxi L fully demonstrates the brand’s keen insight into market trends and technological innovation capabilities.
This car accurately targets young consumers who pursue high-quality life.
This group not only pays attention to the vehicle’s exterior design and technology configuration, but also attaches importance to the driving experience and brand value.
In the current market situation of pure electric cars, the homogenization phenomenon is becoming more and more serious, but the Lexi L is unique, thanks to its courage to break through traditional design concepts and innovative technical spirit.
Through the stylish and dynamic design, the technologically sensitive five-connected screen and HUD head-up display, the intelligent driver assistance system and excellent performance, it perfectly meets the needs of this target consumer group.
In addition, considering the official guidance price starting from 129,800 yuan, this price positioning is relatively people-friendly in the new energy vehicle market.
Taking into account the rich configuration, excellent performance and Dongfeng Honda’s brand endorsement, this price is undoubtedly a high cost performance and can attract a large number of consumers with limited budgets but pursuing quality.
, Of course, Dongfeng Honda’s product matrix is by no means limited to the pure electricity field.
Its new energy brand layout is extensive and it is still the leader in the industry.
Dongfeng Honda will rely on its strong electric-intelligent hybrid technology brand strength to achieve all-round and multi-level development in multiple market segments such as fuel vehicles, petrol-electric hybrids, plug-in hybrids and pure electricity.
On the new energy track, Dongfeng Honda will rely on its profound heritage in new energy technologies to meet the increasingly diversified needs of consumers with a richer product line in the future market competition, thereby further consolidating and enhancing its market status.
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