On April 25, 2024, Toyota, together with FAW Toyota, Guangzhou Automobile Toyota and Lexus brands, exhibited the 18th Beijing International Automobile Exhibition (hereinafter referred to as “Beijing Auto Show”) with the theme of “creating a New Automobile Future together”.
Toyota brings the latest progress in the transformation of mobile travel companies, including the thinking of carbon neutrality through the “multi-path technology route”, the latest pure electric models jointly developed with local partners in China, and all-round efforts to achieve “Mobility for All” and other achievements.
And officially announced that it will start a strategic cooperation with Tencent Group to create a variety of future mobile travel, and provide customers with personalized new experience value.
● Chinese style inheritance and evolution 2.0. since April last year, Toyota’s global management team has promoted the transformation of Toyota’s cause with the key words “inheritance and evolution” around the three directions of “electrification”, “intelligence” and “diversification”.
Among them, in order to match the development speed of the Chinese automobile market, meet the needs of Chinese customers and enhance the local independent R & D capability, Toyota Automobile R & D Center is renamed “Toyota Intelligent Electric vehicle Research and Development Center” (IEM by Toyota), and many undertakings are carried out simultaneously to accelerate the development of electric models, so as to launch the 2.
0 stage development chapter with Chinese-style “inheritance and evolution”.
, ● “create a New Future of Automobile!” Toyota aims to transform itself into a mobile travel company and proposes to “jointly create a new automobile future!” The slogan contains Toyota’s consistent important thinking:-to achieve a carbon-neutral “multi-path” strategy, to make people around the world smile as their lives become colorful, to become “the best local enterprises”,-to continue to provide freedom of movement for all, “Mobility for All”, in order to realize these ideas.
Toyota believes that it needs “partners who share the same ideals, move towards a common goal, and are willing to work with Toyota to achieve a better future.
” The real goal of ● is to reduce carbon emissions, and Toyota remains committed to reducing carbon emissions.
As the energy situation and living environment are different in each country and region, Toyota hopes to achieve the goal of carbon neutralization by providing multi-path solutions such as BEV, HEV, PHEV, FCEV and so on.
With a territory of 9.
6 million square kilometers and a population of 1.
4 billion, China is also the world’s largest car market with annual sales of more than 30 million new cars.
In China, Toyota will adhere to the core idea of “multi-path”, balanced development of BEV, HEV models, and will strengthen PHEV models in the future.
In response to China, the world’s largest auto market with the strongest consumer demand, Toyota unveiled new BEV models that can meet the expectations of Chinese customers at the Beijing Auto Show: “bZ3C” and “Platinum Intelligence 3X”:,-“bZ3C” takes “Reboot” as the conceptual key words, creating a lively and iconic look and a self-travel space that allows young customers of Generation Z to restart their mood.
“Platinum Intelligence 3X” aims at the younger generation of home users, taking the concept of “Cozy Home”, which means a comfortable mobile living room, to create a large and comfortable space.
Two new models will be officially launched in the next year, which will be equipped with the latest Toyota autopilot assist system and intelligent cockpit to bring a safer and comfortable driving experience and provide customers with a new value experience.
Coupled with the “bZ Satisfied Space Concept comfortable Space” concept car unveiled at last year’s Guangzhou Auto Show, the bZ pure electric exclusive series product line will continue to evolve.
Toyota’s hybrid power, in addition to its well-known fuel-saving and reliable characteristics, is also continuously improving the performance of the power unit, and upgrading the overall sense of design, advanced and technological sense of the carrying model.
to adapt to the positioning of different models and the needs of users.
The recent launch of the new crown, the new Camry and the new Prado are all equipped with Toyota’s newly upgraded hybrid system, giving customers more choices.
In addition, as a more diversified use of new energy, Toyota will continue to actively promote the development of a hydrogen society and continue to develop FCEV models to meet the needs of various regions.
In order to achieve carbon neutrality in China, Toyota will continue to work hard on the “multi-path” road in the future.
● has become the best local enterprise, continuing to mass-produce happiness, “providing new experience value and providing personalized service for every customer”.
To this end, Toyota believes that it is important to integrate hardware and software to create a “software-defined vehicle” (Software Defined Vehicles, hereinafter referred to as “SDV”) that connects seamlessly with social infrastructure.
Toyota brought the innovative concept car “LF-ZC” at the Beijing Auto Show.
It can completely miniaturize and lightweight the basic components, and can be assembled according to the best aerodynamic layout.
It goes without saying that basic performance such as high mileage, the car can also take into account the unprecedented low center of gravity and interior space, with a smooth and beautiful outline, as well as direct and accurate driving performance.
And, through the integration of hardware and software, as a SDV that can read users’ needs in advance and grow on its own, it can create personalized experience value.
LF-ZC will be released to the world in 2026.
● opened a strategic partnership with Tencent Group, a leading Chinese Internet company, to lead the world in intelligence.
Toyota’s idea of “creating a future mobile travel full of diversity and smiles” resonates with more partners and is willing to work with Toyota to create the future.
At the Beijing Auto Show, Toyota officially announced that it would open a strategic partnership with Tencent Group.
The two sides will give full play to their respective advantages.
Toyota will combine the advantages of Tencent’s AI model, cloud and digital ecology, and integrate with Toyota’s SDV and other rich mobile travel, to create a personalized and diversified mobile travel experience for each user, and will jointly create new value for mobile travel in the future.
● Mobility for All provides everyone with the freedom to travel.
Cars are not only a means of daily commuting and driving, but Toyota hopes that everyone can enjoy the freedom and fun of moving: for car enthusiasts, GR Yaris, which is based on motor sports, will be officially introduced this year.
In the field of barrier-free travel, Toyota is actively developing well-being products and plans to introduce pure electric well-being models this year to further enrich its product line.
At the same time, operational services such as welfare car rental will be launched to provide safer and comfortable travel options for the elderly and people with disabilities.
In the field of autopilot, with strategic partnersXiaoma Zhixing’s joint venture company will also be established soon.
The first phase plans to introduce a thousand-scale Platinum 4X Robotaxi and provide driverless Robotaxi travel services through Xiaoma Zhixing’s operating platform in major first-tier cities.
Both parties will lead the industry to jointly promote the commercialization of L4-class driverless Robotaxi.
, Toyota’s mission is to be close to the lives of customers in China and around the world and continuously provide diversified mobile travel options.
This is also the multi-path future that Toyota pursues.
“Make the future a better place and create a happy future” It is most important to act with this desire and enthusiasm.
Toyota will continue to work with like-minded Chinese partners to create a “future of mobile mobility full of diversity and happiness.
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