On November 15, the 22nd Guangzhou Auto Show opened grandly, and GAC GROUP launched a major launch with five new models of his five major vehicle brands, among which the independent brand launched “three arrows at the same time” for the first time, fully covering pure electricity, extended range, and mixed market segments, bringing consumers more diversified new energy vehicle choices.
At the same time, GAC GROUP launched the “Panyu Action” for three years, through four major reform measures and five guarantees, to achieve independent brands accounting for more than 60% of the group’s total sales in 2027, challenging independent brand sales of 2 million vehicles.
Feng Xingya, general manager of GAC GROUP, said at the press conference: “GAC GROUP’s new transformation has taken a solid step forward, we will move forward, live up to expectations, and present you with a new Guangzhou Automobile in the next three years!” GAC GROUP launched the “Panyu Action” for three years and gathered together four major reform measures to enhance the core competitiveness of independent brands.
now, the penetration rate of new energy in China’s automobile market has exceeded half for three consecutive months, and independent brands have become the new leading force in the domestic automobile market.
At the same time, the product structure and the main body of competition in the automobile industry have undergone fundamental changes, new energy vehicles have also entered the intelligent second half, and automobile enterprises have stood on a new starting line.
In the face of the challenge, GAC GROUP officially released “Panyu Action” for three years at this auto show, hoping that on the basis of maintaining the leading position in the industry of quality, safety and customer satisfaction, through the four major reform measures of brand leadership, product leadership, leading science and technology, and international market expansion, create a dynamic “new Guangzhou Automobile”.
At a time when the brands and products of the automobile industry are becoming more and more homogenized, GAC will reshape the brand characteristics of its own brand on the premise of maintaining the “high-quality” commonness of its own brand, and make GAC MOTOR the first choice of mainstream, atmosphere and high quality.
make Ian an advanced, trendy and high-quality representative, and Haopin synonymous with science and technology, luxury and high grade.
At the same time, GAC will adhere to the core of the brand, respect customers, and enhance the value of the brand with more reassuring, reassuring, relaxing and comfortable services.
GAC GROUP will reshape the brand characteristics of his own brand.
Since the beginning of this year, consumer demand has become more diversified, new energy vehicles, including mixed and extended range, have grown rapidly, and the new energy market has ushered in new structural changes.
GAC takes products as the king, and in the next three years, 22 new models of its own brand will be launched intensively, of which 7 will be launched in 2025, covering all mainstream new energy power forms, such as pure electricity, extended range, plug-in and so on, to meet the diversified needs of different consumers.
GAC MOTOR will cooperate deeply with Huawei to launch three new series of medium and advanced SUV, MPV and sedan models, all of which are equipped with Huawei’s advanced intelligent driving technology.
the main models of Ean and Haopin will be equipped with Guangzhou Auto extended range technology, pure electric battery life and comprehensive energy consumption will reach the industry-leading level.
In the face of the trend of the “new four modernizations” in the industry, GAC GROUP insists on building science and technology Guangzhou Automobile, and has invested more than 50 billion yuan in independent research and development so far.
In the field of new energy, industry-leading magazine batteries, super fast charging and quark electric drive technologies have been mass-produced, and all-solid-state battery technology will be loaded in 2026 as planned.
In addition, in the intelligent second half, GAC Ean launched four high-level smart driving models this year, taking the lead in popularizing high-order smart driving and large model technology to level 150000, bringing a high-end intelligent experience to more consumers.
GAC all-solid-state battery, quark electric drive, next, GAC will quickly launch end-to-end intelligent driving technology based on generative AI and industry-leading end-to-end large model multi-modal interaction system based on the third generation Xingling electronic and electrical architecture EEA3.0. In 2025, GAC will maintain the domestic lead in product smart driving experience and smart driving technology.
in 2027, it will enter the first camp of global smart driving, so that the world automobile industry will witness China’s strength.
In 2027, it entered the first camp of smart driving in the world.
in terms of international market expansion, GAC plants in Malaysia and Thailand were completed and put into production this year, and their products have entered nearly 70 overseas countries and regions.
Internationalization has entered a new stage of vehicle export and local production in parallel.
By 2027, GAC will enter 100 countries and regions around the world, challenge the export of 500000 vehicles, and provide global consumers with a richer product experience.
GAC GROUP’s first overseas CKD project, Malaysia Siyamo Factory, was completed in mass production, GAC Ean Intelligent Factory in Thailand was officially completed, five major guarantees were implemented, and independent brands were escorted to become bigger and stronger.
Under the new situation of reshaping the competition pattern of the automobile market and the differentiation of industrial structure, deepening reform is the general trend.
In order to ensure the landing of the four major reform measures and the realization of the goal of the “Panyu Action” in three years, GAC GROUP is speeding up the construction of five guarantees: integrated organization guarantee, product development process guarantee, market-oriented system guarantee, high-level talent guarantee, and abundant capital guarantee, in order to enlarge and strengthen independent brands.
For a long time, GAC GROUP has never lacked the determination to reform, let alone experience in reform.
With the relocation and sinking of the headquarters as the starting point, GAC GROUP headquarters has changed from strategic control to operation control, implementing the integrated operation of independent brands, realizing the unified scheduling of independent brand research, production, supply and marketing, and promoting the centralization of resources to the front line.
further reduce operating costs, improve management efficiency, and ensure a sensitive response to drastic changes in the market environment.
GAC GROUP headquarters moved and sank to the front line.
In order to better grasp market trends and insight into user needs, GAC GROUP introduced IPD integrated product development process, unblocked the whole process from product definition, development to listing, and created popular models.
With insight into the trend and active response, GAC GROUP has always been in the forefront in terms of mechanism and system.
In the past, GAC has taken the lead in implementing professional manager reform and employee stock ownership, and has successfully incubated unicorn companies such as Ruqi Travel, Juwan Technical Research and Xinghe Zhaopin.
In the next step, GAC will actively promote the second mixed reform at the group level, build a more market-oriented automobile group, and enhance market competitiveness.
If Qi Travel is officially listed on the Hong Kong Stock Exchange, talent is the first resource.
GAC has recently introduced many of the world’s top talents in new energy, smart driving, internationalization, product design and other fields.
Next, on the basis of implementing the “328” talent project, GAC will implement the talent doubling plan to strengthen the team of high-level talents.
In the next three years, GAC GROUP will invest at least 50 billion yuan in R & D and industrialization to ensure the capital demand of “Panyu Operation” and promote the high-quality development of GAC.
Five new energy models appeared intensively to actively compete with the smart power tide.
At present, automobileThe automobile industry is in a critical period of transition to intelligent network-connected new energy vehicles.
GAC GROUP active layout, its vehicle brands have launched heavyweight new energy models to seize the market, actively fight against the wave of smart electricity.
As the main force of Guangzhou Auto’s own brand, this auto show, GAC MOTOR new platform, new products double-line popular style.
In terms of the new platform, the EV+ new energy platform is released, including extended range, mixed doubles mode, self-research, cooperative intelligent double drive, driving and safety, and so on.
In terms of new products, the first high-end smart car model, the GAC MOTOR S7, was unveiled in the world for the first time, and was called “Super Beautiful side face of Guangzhou Auto Show” by netizens.
Chuanqi Huawei jointly created the first result of the “new” program-the “1 Concept” concept car was also unveiled at the auto show to define a new travel style in the future.
In 2025, Chuanqi high-level intelligent driving will start the year of breakthrough in all-round intelligent driving.
GAC MOTOR’s first high-end smart car, the Chuanqi S7, made its global debut, and the third global strategic model of the Eian brand, the Ian UT Parrot Dragon, made its global debut.
Brand spokesman Guo Qilin praised “Eian UT is more beautiful, more comfortable, smarter and safer.” . Based on global standards, the Ian UT, positioning the 100000 A-class hatchback, is designed for high-quality fashionable pure electric cars, bringing a new model of beauty, comfort, intelligence and safety.
The world debut of Eian UT Psittacosaurus, the first luxury intelligent flagship SUV– Haopin HL under the Haopin brand is officially launched worldwide, fully demonstrating the reform and innovation of “belief luxury, reconstruction luxury”! The new car adopts the shape of “land yacht”, the pure electric version can realize the ultra-long range of 750km, and the extended version can realize the comprehensive life of super-1200km.
The high-level smart car will also be the first to be used in the Haopin HL to automatically pass through the toll station and travel smoothly all the way from the highway to the city.
Haopin HL will start pre-sale in February next year.
Luxury intelligent flagship SUV Haopin HL made its global debut.
In terms of joint venture brands, GAC Honda unveiled at the 2024 Guangzhou International Auto Show with a new electric system.
Ye P brand’s first model, the Ye P7 mass production version, debuted for the first time.
A new generation of intelligent and efficient pure electric exclusive platform Architecture W has been released.
In the next three years, based on the W architecture, more than three models covering medium and high-class cars and large SUV will be launched to meet the needs of users in the full scene.
Guangzhou Auto Honda Ye P brand first model Ye P7 production version, when the 20th anniversary of the establishment of Guangzhou Automobile Toyota, officially launched the “Fusion 2030”, to the “omni-directional independence” goal.
At the same time, at this year’s Guangzhou Auto Show, Guangzhou Auto Toyota launched a new intelligent pure electric SUV Platinum Intelligence 3X, which brings consumers L2 smart + one-stage end-to-end intelligent driving experience.
Guangzhou Automobile Toyota Platinum Intelligence brand brand new intelligent pure electric SUV Platinum Intelligence 3X, Baiji strives for excellence, and the one who strives to work hard will be the first.
GAC GROUP always maintains strategic concentration, adheres to the transformation of the “new four modernizations”, and strives to achieve high-quality development in response to the trend.
Today, under the guidance of GAC’s “Panyu Action” in the past three years, GAC GROUP set out fresh, full of drive, and strongly opened a new chapter in strategic transformation.
With the overall acceleration of the reform action, GAC GROUP will gradually transform into a business-oriented automobile enterprise with strong strategic leadership, strong decision-making, strong resource allocation, strong management and service, and collaborative and efficient innovation.
In the era of smart electricity, we will draw up a grand blueprint for Guangzhou Automobile.
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