A few days ago, China’s largest heavy truck manufacturer, China heavy truck Group, released the strategic product of pickup-Bosheng.
according to the introduction of the press conference and the communication with the technical department we can roughly understand the starting point and advantages of Sinotruk’s layout in the pickup truck field from three questions. , 1. Chinese car companies have been making pickups for 30 years, and they already have several strong and established pickup manufacturers, and the commercial momentum of the newly rising pickup truck manufacturing industry in previous years is very strong, is it too late to enter the pickup market? In 2023, Sinotruk sold 335000 vehicles with an operating income of 17.
31 million yuan.
Although Sinotruk is described as the most profitable in China’s commercial vehicle industry, the highest market share in China’s heavy truck industry, and the highest export share among Chinese heavy truck brands, it is obvious that after decades of full competition, the production and marketing scale and revenue profitability of Sinotruk are close to the ceiling.
The next step in the growth of Sinotruk must break the circle from the heavy truck field and expand to other areas.
Light commercial vehicles must be the closest preferred target, and pick-up trucks are the biggest breakthrough.
Sinotruk began to work on how to layout light commercial vehicles more than a decade ago, and set up a special light vehicle project plate.
The listing of pick-up trucks is a natural result.
The next step is to launch more products in the light commercial vehicle series, such as the light van (VAN) and so on.
Sinotruk believes that pickup is an important part of the jigsaw puzzle of all series of commercial vehicles, and pickup is a real dual-use model, which is more commonly likened to pickup as a multi-functional saber in the automobile industry.
Based on this judgment, Sinotruk Posheng pickup is positioned as an “international all-field omnipotent pickup”, including off-road, passenger and commercial models, covering the full scene of consumer cars. , 2. How does Sinotruk judge the growth of entering the pickup market? At the press conference, Sinotruk played down the mention of how to deal with the “roll war” when the domestic market was flooding from the blue sea to the red sea, not mentioning any established competitors and products, but focusing on the fact that “Bo Sheng” products were born to face the global market.
The reason is that Sinotruk has accumulated many years of experience in the export of heavy trucks and has a better understanding of the commercial vehicle market in many target markets and the application scene and market potential of pickups.
Therefore, in the development stage of Bosheng pickup truck, the international safety and emission regulations are combined with the practicability, reliability and durability of the products, which are reflected in the malleable general chassis.
At the same time, the energy saving and emission reduction technologies of new energy vehicles and fuel vehicles are evenly distributed in the power system to meet the various challenges of domestic and foreign markets. , 3. Sinotruk, as a leading manufacturer of heavy vehicles in China, what advantages does it have to break into the field of light vehicles?.
At the press conference, the key truck of Sinotruk is equipped with Weichai Power WP2H 2.
0T diesel engine, maximum power 140kW, peak torque 420N ·m.
Sinotruk believes that its power and torque ranks first among the single turbocharged 2.
0T engines in the country, and adopts the 8AT manual integrated transmission developed by Sinotruk.
There is the development of diesel ultra-low temperature start-up technology, so that Bosheng pickup truck nearly 40 ℃ at a time.
, 
, Bosheng off-road pickup is equipped with BergWarner intelligent just-in-time four-wheel drive system, 7 different modes of all-terrain management system, front, middle and rear locks, > 700mm wading hose, whole vehicle chassis armor, 12500 lb electric winch, K-MAN nitrogen shock absorber, full chassis armor, tank U-turn, creep mode and other cross-country configurations, users do not need to spend a high cost to refit, comprehensively enhance the depth and breadth of the cross-country Starting with the new car, you can embark on a cross-country journey, allowing users to enjoy the pleasure of the world.
The off-road pickup is also equipped with AR 360 °panoramic image and 180 °transparent chassis, which form a 540 °ultra-wide-angle field of view to avoid dangerous situations such as vehicle collision and tires falling into potholes.
At the same time, it is also equipped with 9 intelligent driving assistance functions, intelligent science and technology, which brings a different kind of cross-country journey.
the passenger interior of Bosheng pickup is designed in black and brown color, which is calm and high-grade.
the seat stitches are neat and symmetrical, firm and beautiful.
Bosheng passenger pickup adopts 12.
3-inch central control large screen and liquid crystal instrument.
The central control screen is responsible for audio and video entertainment function control, voice interaction, OTA wireless upgrade and other functions.
LCD instrument can switch the theme of seven driving styles, auxiliary driving scene reconstruction and other functions to enhance the entertainment and leisure attributes of pickup trucks.
In addition, the intelligent driving system of Bosheng pickup truck reaches the L2.
5 + level, including 14 intelligent auxiliary driving functions, improving driving safety and operation convenience in all directions, and equipped with ACC adaptive cruise function, remote control function, easy to use and easy to use.
In addition to the overall layout of the cockpit, the Bosheng passenger pickup has many multiplicative details, such as dual-zone automatic air conditioning with rear vents, 6-way adjustment of the main driving seat, front seat support for ventilation and heating, wireless charging of mobile phones, and rear 220V power supply.
Fully meet the multiplicative needs of users.
The commercial model of Bosheng pickup is built in strict accordance with the standard of durability and reliability of heavy trucks, the proportion of high-strength steel used in the body is more than 50%, and the stiffness of key materials is as high as 1500MPa, making it more durable.
the frame adopts 51CrV4 high-strength steel, tensile strength up to 1350MPa, stronger load-bearing capacity, corrosion resistance, and adapt to harsh environment.
At the same time, the optimization design is carried out in the key load-bearing parts, and the cross-section width of the middle part of the frame is up to 162mm, which provides a more reliable guarantee for the heavy load of pickups.
The commercial model of Sheng pickup truck offers two types of models: long axle and standard axle, the carton size is 1800*1520*530mm and 1520*1520*530mm respectively, the large size carton brings stronger loading capacity, the carton volume of long axle and standard axle is 1450L and 1220L respectively.
Bosheng commercial pick-up truck is also equipped with high-strength steel anti-rolling frame to improve the carrying capacity.
Spray the cargo box treasure to prevent rust and scratches and improve the durability of the cargo box.
, It is worth mentioning that commercial pickup trucks use rear leaf spring suspension and are equipped with 5 springs.
In order to further meet users ‘heavy load needs, enhanced leaf spring options are also available, increasing the loading quality by 350kg.
Whether it is the transportation of building materials and equipment needed for various engineering projects, the daily transportation of agricultural and sideline products, and the distribution of home appliances and furniture, it can be easily done, bringing great convenience to users.
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