Recently, Gashi Automotive Research Institute released the “Automotive Consumption Preference Insights in Wuhan” report.
Data shows that in the first quarter of 2024, Wuhan’s passenger car terminal sales were 90,711 units.
Among them, new energy vehicles performed particularly well, with a year-on-year increase of more than 10,000 units, accounting for 40% of the market share.
However, despite the rapid development of new energy vehicles, fuel vehicles still dominate the market, with sales reaching 48,599 units, accounting for 53.6%. (For more passenger car production and sales data, please check the Gesi Automobile Production and Sales Forecast Database.
) In terms of faction preferences, consumers in Wuhan prefer to choose their own brands, with sales of 45,830 vehicles in the first quarter, accounting for 50.5%. Specific to models, Wenjie M7, Fengshen E70 and Song PLUS rank among the top 3 model sales list.
It is worth mentioning that although the overall sales of American cars only account for 8.
4% of the market share, Tesla Model Y stands out with a sales of 2,832 vehicles due to its unique charm and brand influence, becoming the highest-selling single model in the region.
, In the brand competition landscape, Volkswagen firmly ranks first due to its excellent market performance, with sales reaching 10,619 vehicles in the first quarter.
followed closely by BYD’s sales also quite impressive, reaching 9,195 vehicles, demonstrating the strong market competitiveness of new energy.
Toyota, Honda and Tesla also made the list, but none of them sold more than 5,000 vehicles.
This pattern once again highlights the increasingly fierce competition between traditional fuel vehicles and new energy sources in Wuhan.
, In addition, with its excellent off-road performance, comfortable driving experience and spacious interior space, SUVs have become the preferred model in Wuhan, accounting for 51.
4% of the market.
sedans are the most purchased model class in Wuhan, accounting for 42.3%. The price range of 100,000 – 200,000 yuan is in line with the purchase budgets of most consumers and has become the most purchased price range in Wuhan.
Overall, new energy vehicles have grown significantly in Wuhan, but fuel vehicles still occupy a dominant position with their solid consumer base.
With the vigorous development of new energy vehicles in the global market, it is unknown that the two patterns will be reshaped in the future.
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