, photographed by 36 Krypton Auto, author | Liu Yang, Editor | Su Peng, founder and chairman of Zero Motor Co., Ltd. Zhu Jiangming said in a live broadcast that the price of Zero C16 top model “starts with 1” and will never exceed 200000.
In order to win in the increasing competition in the industry, Zero seems to have chosen a path, that is, to grab as much market share as possible with a higher performance-to-price ratio.
On June 28th, Zero C16 officially launched, with a total of six new models, with a price range of 15.
58-185800 yuan.
Want to have a stronger performance-to-price ratio, under the premise of ensuring that the price is competitive enough, but also have excellent product power at the same time.
The Zero running C16 is based on LEAP 3.0. it locates medium and large SUV, and the interior seat adopts a six-seat layout of 2x2x2.
The new car is equipped with CTC2.
0 chassis battery integration technology, which integrates the battery control module into the battery package to achieve a full flat floor inside the car.
At the same time, in order to strive for more spacious space, the Zero run C16 is hollowed out under the first and second rows of seats, and the upper concave design is adopted at the back of the roof to increase the passenger space in the back row.
It is worth mentioning that the main driver and passenger car of Zero C16 and the second row of seats are equipped with heating and ventilation functions, and the rear side of the passenger car is equipped with a small table, which can be adjusted by voice command to “open the small table”.
The passenger and rear seats will automatically adjust the position and angle to ensure that the table level and the distance between the front and rear are suitable for dining and other scenes.
In terms of specific body dimensions, the length, width and height of the new car are 4915/1905/1770mm and the wheelbase is 2825mm.
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, 36 krypton Auto photo, , 36 krypton Auto photo, in the cockpit, Zero run C16 is equipped with a combination of 14.
6inch 2.
5K central control screen + 15.
6inch 1080p rear suction top screen + 10.
25inch full LCD instrument, and built-in 8295 chip.
The speech assistant supports four-tone area recognition, and the response is very smooth in the process of test driving, but when the network signal is weak, the basic instructions such as switching windows can not be recognized.
In terms of intelligent driving, Zero C16 is equipped with OrinX chip + lidar, HWA high-speed driving assistance system, NAC navigation assistance cruise, NAP high-speed intelligent navigation assistance and other functions.
Officials say its hardware has the ability to support L3 self-driving.
According to previous reports, zero-running cars will carry out two major OTA upgrades to the intelligent driving assistance system in July and the end of this year to unlock more smart driving functions.
In terms of power, the Zero run C16 will be available in both pure electric and extended range models.
Its pure electric model will be the first model under Zero to be equipped with 800V high voltage platform, with a maximum charging power of 180kwpm and a maximum charging power of 30% and 80% in 15min.
The extended range version will be equipped with a 95 horsepower 1.
5L four-cylinder extended range engine, with a maximum motor power of 170kW and a maximum pure electric mileage of 200km, and a maximum range of more than 1000 km when full of fuel and electricity.
, photographed by 36 Krypton Auto, the top price is less than 200000 yuan, which is enough to give Zero C16 a sufficient price advantage in the face of ideal L6, L8, M7 and other competitors, and in the face of BYD Tang DMi, it has the upper hand in intelligence.
The strategy of misplaced competition makes zero-run C16 always have a certain advantage in the face of competitors.
A Zero car worker told 36 Krypton Auto that instead of ideally targeting bba users, Zero has not yet anchored a brand, we hope that users will think that Zero is a better choice after learning about other models.
In order to achieve the target of selling 25-300000 vehicles in 2024, trading price for quantity has become a phased strategy of zero running.
However, to control the price of a large and medium-sized SUV within 200000 yuan, there is no doubt that zero runs need to give up part of the profit.
In the first quarter of this year, the gross profit margin of zero-running cars turned negative again to-1.
4%, a sharp improvement from-7.
8% in the same period last year.
But it is a far cry from 6.
7% in the fourth quarter of 2023, and zero-running cars mentioned in the 2023 financial report are expected to achieve a gross profit margin of 5% and 10% for the whole of 2024.
At present, zero-running cars want to improve their gross profit margin, on the one hand, to achieve large-scale improvement by seizing more market share, so as to achieve the purpose of reducing costs, on the other hand, they are focusing on overseas markets with greater profit margins.
According to the plan, Zero International will start sales in Europe from September 2024, involving Belgium, France, Italy, Germany, Greece, the Netherlands, Romania, Spain, Portugal and other countries.
It plans to expand the European sales network to 200 by the end of the year.
Starting from the fourth quarter of 2024, Zero will enter India and Asia-Pacific (Australia, New Zealand, Thailand, Malaysia), the Middle East and Africa (Turkey, Israel, French overseas territories) and South America (Brazil, Chile).
The staff related to Zero car told 36 Krypton Auto that the research and development of sea models is still dominated by Zero running.
Stellantis Group mainly provides sales channels, but will participate in part of the chassis training work, which will be fed back to Chinese models in the future.
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