The Seal Smart Driving version will also sell for 200,000 +

In just half a month, the BYD brand held two new car launches in succession.

Song L DM-i debuted jointly with the 2025 Song PLUS DM-i in Kaifeng, Henan Province on July 25, and Seal and Seal 07 DM-i went on sale at BYD’s Shenzhen headquarters on August 8.

At the “Shuangbao” press conference, he Zhiqi, BYD’s executive vice president and chief operating officer of passenger cars, teased himself, “is BYD’s Huanxin speed a little fast this year?” In this regard, he explained, “New energy vehicles have entered the era of speed, we must turn on all electricity and continue to accelerate.

” Based on the insight that intelligence is the key to the second half of the new energy competition, BYD is also comprehensively improving its quality and speed in the field of intelligence.

The 2025 seals listed this time is the latest achievement of the intelligent upgrading of the BYD brand, which has enhanced the competitiveness of seals in the 200000 + market.

Seal 07 DM-i also upgraded the intelligent function, but also greatly improved in fuel economy, comprehensive range and other aspects.

From the strategic layout of “double Leopard”, we can see that the BYD brand has opened up a road of multi-dimensional competition with both price and intelligence.

The price goes down again, and the “double leopard” model on the market is actually a modification and upgrade of the seal series.

Among them, 2025 seals are pure electric version of the new model.

Seal 07 DM-i is upgraded from the original seal DM-i, facing the mixed market.

The Seal DM-i was renamed Seal 07 DM-i in order to distinguish its redesigned identity and emphasize the overall upgrade of its power system.

The car carries BYD’s latest fifth-generation DM hybrid technology.

As for the car name with “7”, it may be related to the current naming trend in the car market.

There are industry insiders analysis, first, because of the inherent impression, 7 symbolizes high-end, such as BMW 7-Series, X7, Audi A7, etc.

on the other hand, “advance can be attacked and retreated can be defended”, leaving room for follow-up brands to attack or explore.

According to Zhang Zhuo, general manager of BYD Ocean Network sales Division, the future seal series will form a “56789” product matrix.

It is worth mentioning that in June this year, the third model in the seal series, Seal 06 DM-i, has been on the market with a price of 99800-139800 yuan, which forms a good product connection with Seal 07DM-i.

Benefiting from the continuous expansion of the sales scale of its own and BYD brands, the product prices of the seal series have actually been falling, enhancing the competitive advantage of product prices and stabilizing monthly sales at more than 10,000 vehicles (manufacturer sales data).

In July, 2022, the seal went on sale as the first pure electric model of Oceannet, with a subsidised price of 209800-286800 yuan.

The following year, the price of BYD brand refurbished champion version and seal champion version was adjusted to 189800-279800 yuan, which was 20, 000 yuan lower than that of the previous generation.

In September of the same year, the seal DM-i version went on sale at a price of 166800-236800 yuan.

Photo: BYD, around March this year, BYD brand models have been renovated into honor version series, taking the lead in starting a price war.

Seals followed in the footsteps, and the price of the model was reduced by 10-30,000 yuan.

The price of the seal DM-i has been reduced by about 20, 000 yuan after the replacement.

Then, with the mass production of new technologies such as BYD’s fifth-generation DM technology and Lieji intelligent architecture, some models of the BYD brand have once again ushered in a change and upgrade.

Among them, the “double leopard” model configuration has been improved at the same time, the price has changed.

Among them, the price of the 2025 seal 07DM-i comes to 139800 yuan to 195800 yuan, which is more than 10, 000 yuan lower than the old model.

The 2025 seals fell slightly, with prices ranging from 175800 yuan to 239800 yuan, with a slight drop of 4000 yuan from the start.

The reason why BYD can continue to optimize product prices lies in the formation of huge economies of scale and continuous technological breakthroughs and upgrading.

In the first seven months of this year, BYD’s cumulative sales approached the 2 million mark, accounting for 30% of the domestic new energy market.

As Shen Yuan, senior vice president of Geely Holdings Group, said, at this stage, “synergy through scale to reduce costs” is the fundamental way.

BYD brand continues to adjust product prices, which shows its determination and strategy to maintain a leading position in the fierce market competition.

Is the seal smart driver version “good value for money”? The difference in the price reduction of the two new cars is not only related to the battery cost, but also closely related to the differentiated intelligent configuration and power combination.

As we all know, batteries usually account for 30% of the total cost of pure electric vehicles. 50%. The cost of the plug-in model is relatively low because of its small battery capacity.

Moreover, the Seal DM-i version sells more than the pure electric version, further diluting the production cost of the plug-in model.

In addition, the 2025 seals have adjusted their product competition strategy to enhance the smart driving experience.

The two smart driving versions launched by the seal are priced at 216800 yuan and 239800 yuan respectively, 30, 000-50, 000 yuan higher than the long-lasting version.

Zhang Zhuo said at the scene that “the prices of smart driving versions are all above 200000 yuan.

” The premium of the smart car version is mainly reflected in its rich intelligent configuration.

As the first pure electric car created by BYD e platform 3.

0 Evo, the seal is also the brand’s first model equipped with lidar.

The new car is equipped with DiPilot 300high-level intelligent driving assistance system, which can realize “driving where there is a road”.

It can also identify in advance and take the initiative to avoid when it encounters obstacles and parking ahead.

According to reports, the DiPilot 300 system can cover functional scenarios such as high-speed pilotage and urban pilotage.

The new car is also equipped with 13 latest technologies, such as CTB battery body integration technology, 12-in-one intelligent electric drive system, intelligent up-flow fast charging and so on.

BYD said the car can cover all charging scenarios from low voltage to high voltage, from low electric state to high electric state, and from room temperature to low temperature.

It takes only 20 minutes for the battery to charge from 30% to 80% and 18 minutes from 80% to 100%.

In addition, the 2025 seals are equipped with 1200V silicon carbide electric control, equipped with the world’s highest mass production speed (23000rpm) motor, extremely fast up to 240km/h.

As for steering wheel heating, mobile phone wireless charging, car fragrance system, electric sunshade and other comfortable configurations, seals are also available.

, photo source: BYD, Seal 07 DM-i is more practical and economical.

As BYD’s first model with a fifth-generation DM technology 1.

5Ti engine, its energy consumption performance is relatively excellent.

Under NEDC condition, the fuel consumption of the new car is as low as 3.

4L, and the comprehensive range of full fuel and electricity can reach 2000km +.

In terms of driving experience, Seal 07 DM-i pays more attention to comfort and comfort.

Among them, the high-equipped version of the new FSD variable damping shock absorber to improve the chassis handling performance and enhance comfort.

In terms of safety, the new car is equipped with up to 13 airbags.

In terms of intelligence, all departments are equipped with DiPil as standard.

Ot intelligent driving assistance system, the performance is more conventional.

It can be seen that although the appearance of the two models is similar, the configuration is obviously different because of the different target audience.

This helps to avoid continued “internal friction” between the two models.

Previously, customers of the pure electric version were diverted after the Seal DM-i version went on sale.

Insurance data in the first half of this year show that the overall sales of seals is 35000, of which mixed proportion is as high as 80%.

The monthly sales of pure electric version have dropped from 10,000 at its peak to about 1,000.

Today, Seal and Seal 07 DM-i have a clear distinction in naming, configuration and audience positioning, which may ease the problem of “internal friction” between the two models and jointly boost sales of the Seal series.

To keep up with the wave of intelligence, compared with the dynasty series, the ocean series is mainly aimed at the younger market, and is more suitable to be in the vanguard of BYD’s brand intelligent transformation.

Considering the high cost of smart driving, seals, as a high-end model of Ocean.

com, taking the lead in launching the smart car version with a price of more than 200000 yuan is more easily accepted by consumers and helps to improve the profitability of brand bikes.

You know, although BYD dominates the new energy market, this is mainly due to its electrified technology.

In the field of intelligence, BYD is slightly inferior at this stage.

In the middle and high-end market, intelligence is recognized as one of the key factors of competition.

As can be seen from the attitude of the capital markets, car companies with leading intelligent technologies tend to enjoy higher valuations.

Tesla is one of the representatives, global sales are only about half that of BYD, but its market capitalization is as high as $635 billion (about 4.

5532 trillion yuan), compared with BYD’s market capitalization of about 670 billion yuan.

The market capitalization of new forces such as Wei Xiaoli is generally at the same level as that of traditional car companies such as Geely and the Great Wall.

Changes in the market environment have also driven BYD to become intelligent.

The 100000-300000 yuan market dominated by the BYD brand is regarded as the main battlefield of science and technology equality.

With the rise of intelligent start-ups and continuous breakthroughs and upgrading of technology, the cost of core components such as lidar and high-computing chips continues to decline, and has been applied on a large scale in 200,000-level products.

According to data from the Global Automotive Research Institute, the new energy passenger car market sold 3.

7 million L2-class smart driving models (including L2 + and L2 +) in 2023, and the market penetration rate was close to 60% in the fourth quarter.

Wang Chuanfu, chairman of BYD, pointed out in April this year that “the intelligent second half is shifting to speed up.

” At the 2023 shareholders’ meeting, he admitted, “in terms of smart driving, BYD got off to a slow start.

” But at the same time, it stressed that “it will be surpassed soon.

” BYD has indeed increased its investment in the field of intelligence in the past two years.

In the 2024 “Dream Day” event, BYD released the whole vehicle intelligent strategy and smart architecture, integrating intelligent electric drive, intelligent cockpit, intelligent driving and other technologies.

The core technologies such as Yi Sifang technology and Yunqi intelligent car body control system broaden the application scene under the enabling of Yueji architecture.

Wang Chuanfu made it clear at the shareholders’ meeting in June this year that “smart driving should be promoted to a considerable level of BYD in the field of three electricity.

” To this end, BYD plans to invest 100 billion yuan to develop intelligent driving technology, covering generative AI, large models and other areas.

At the same time, recruit relevant talents on a large scale.

At present, BYD’s intelligent driving research and development team has more than 5000 people, covering software, algorithms, chips, intelligent driving programs and other aspects, and continues to recruit highly educated intelligent drivers.

Recently, BYD brought in Zhou Peng, the former head of Baidu smart driving technology, to strengthen the application of algorithms and carry out self-research on end-to-end technology.

BYD also plans to spin off the self-research team in the Intelligent driving Research and Development Center of the Planning Institute and set up a separate Tianxuan Development Department.

In the face of the wave of intelligence, BYD tries to catch up with or even surpass its competitors in this key area.

The purpose of this move is self-evident to consolidate its leading position in the new energy vehicle market and improve bicycle gross profit.

“in the field of AI, once the company finds an opportunity, it will increase its investment and layout.

The company is confident that during this round of rapid AI growth, it will keep pace and will not lag behind, “Wang Fuchuan once said.

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