On April 1, the new Wenjie M7 officially announced a limited-time discount of 10,000 to 20,000 yuan. The entry-level model 1.5T and the rear-drive Plus version with 5 seats can enjoy a discount of 20,000 yuan, as well as a car paint option worth 6,000 yuan. , the guide price is 249,800 yuan, and the price after discount is 229,800 yuan. The 1.5T Intelligent Driving Rear-Drive Max Edition 5-seater version can enjoy a discount of 10,000 yuan, with a guide price of 289,800 yuan and a price after discount of 279,800 yuan.
To this end, First Electric Network visited offline stores and learned that store personnel said that the price of the new Infinity M7 PLUS rear-wheel drive version was reduced. Firstly, the current sales of the smart driving version are declining, and secondly, in order to clear the inventory of the entry-level version. This version will be reduced in the future. The models will no longer be sold, they are all smart driving versions. Immediately, we asked the store staff again, “Is this price reduction affected by the impact of the newly launched Xiaomi SU7? The salesperson said that he wanted to break into the 200,000 yuan range, but he did not deny it.” Xiaomi SU7 is currently on the market. This is the range, which just shows that the launch of Xiaomi SU7 has indeed brought a lot of competitive pressure to Huawei models.
At the same time, Huawei told First Electric that the price reduction of Wenjie’s new M7 is a limited-time offer (4.1-4.30). However, Huawei did not respond to questions related to Xiaomi SU7.
According to the sales volume, the sales volume of the new Wenjie M7 in January and February this year were 31,324 and 18,786 respectively, with the cumulative sales reaching 50,000+ units, both achieving substantial growth, especially in February, the year-on-year growth was more than 10 Times as much. Judging from the sales data in the third week of March, the new Wenjie M7 dropped 18% month-on-month. The reason for its sales decline is most likely that the market share was taken away by competing products of the same level, so it is not difficult to see that the Wenjie M7 is Trading price for sales. Another point is that this price reduction adjustment also shows that Wenjie M7 is preparing for this year’s sales target. The current order volume is estimated to be decreasing, and it will use price reduction to accumulate sufficient order volume.
Judging from the impact of competitors, with the official launch of Xiaomi SU7, the starting price has been directly lowered to 215,900 yuan, causing a huge sensation in the entire automotive industry. For a time, those car buyers who were holding money and waiting came to Xiaomi stores to watch and experience new cars. Xiaomi’s major stores were crowded with people and extremely popular. The scene was comparable to the Spring Festival. In sharp contrast, in Huawei’s terminal stores, only a few consumers are looking at Wenjie’s models. As a result, Wenjie’s pressure will naturally come.
Although the Wenjie M7 and Xiaomi SU7 have different model positionings, Xiaomi and Huawei have been rivals in the mobile phone market for many years, and it will inevitably lead to a struggle between the two at the terminal. The price reduction of the new Wenjie M7 has directly lowered the starting price of the entry-level model to 229,800 yuan, which is only 13,900 yuan higher than the lowest configuration of Xiaomi SU7. It basically belongs to the same price range, but the Wenjie M7 has more space and It is more suitable for home use, and it is a range-extending power without range anxiety.
