On June 6, it was reported that Xiaopeng MONA’s official Weibo is now online, and the account profile is “Xiaopeng MONA Official Weibo”.
Currently, this account has not yet set up an avatar and no content has been posted.
, Photo source: Weibo screenshot.
It is reported that Xiaopeng Automobile announced its new brand MONA (full name Made Of New AI) on April 25 this year, positioning itself as a global adopter of AI smart driving cars.
Subsequently, in May, relevant media reported that the first car of Xiaopeng Automobile’s new brand MONA was produced at the Xiaopeng Zhaoqing factory.
The trial car had been rolled off the production line and was about to enter the PT2 (Production Trial 2) stage.
Battery suppliers included BYD.
After completing PT2, MONA will enter pre-production (PP) and small batch production (SOP).
, In terms of personnel arrangement, the general person in charge of MONA is Jiang Wen, with a P9 rank, and has served in Xiaopeng for many years.
Before joining Xiaopeng, Jiang Wen worked for Geely Automobile Research Institute and Baoneng Automobile.
It is understood that MONA is the predecessor of Didi’s car-making project “Da Vinci”.
In August last year, Xiaopeng acquired this car-making project for a total consideration of approximately 5.
4 billion yuan.
He Xiaopeng, chairman and CEO of Xiaopeng Automobile, disclosed MONA information many times.
During Xiaopeng Automobile’s third-quarter 2023 earnings conference call, He Xiaopeng once revealed that the first model of its new brand “MONA” will be launched in the third quarter of 2024.
The brand’s first model will be positioned as a compact pure electric sedan.
The price will be in the 150,000 level.
In addition, He Xiaopeng also said that the MONA brand will release more information in June this year and expects sales to surpass Xiaomi SU7 in the second half of this year.
, Regarding the channel construction of MONA, Xiaopeng Automobile will open a “store-within-store” in qualified Xiaopeng comprehensive stores in the early stage, and then open a separate store for the MONA brand.
In addition, in addition to sales on the C-end, MONA will also be sold to demand parties (B-end) of operating vehicles such as online hailing fleets.
Didi Chuxing Club is a strong supporter of MONA’s B-end sales.
In August last year, Xiaopeng and Didi reached a gambling agreement with an annual sales limit of 100,000 units and an annual sales limit of 180,000 units for two consecutive years.
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