On April 25th, 2024, the Jetta brand, with the theme of “Jetta partner for five years, beautiful innovation”, with the brand new Jetta VS5 and VS7 models, in the form of “Jetta Conference Room 2.
0″, showed a new look of the joint venture brand at the 2024 Beijing International Auto Show, which attracted worldwide attention, and officially announced that it had entered the new stage of the “Jetta 2.
0″ strategy.
On the fifth anniversary of the founding of the Jetta brand, Jetta built a series of popular models, which not only achieved growth from 1.
0 to 2.
0, but also realized the growth of brand users from 0 to 700000.
Jetta brand awareness and market share have increased significantly, especially among young consumers.
At the auto show, Mr.
Liu Hongtao, General Manager of Jetta Brand sales Division, reviewed the brand process and shared the future development strategy of the brand.
“Today, we are not only here to celebrate the fifth anniversary of Jetta, but also to demonstrate our commitment to the future.
The Jetta 2.
0 strategy will lead us to higher technological innovation and international market expansion.
” In addition, at this auto show, the new Jetta VS5 and VS7 appear on the market with a new differentiated design language, pursuing “each has its own beauty and shares beauty with each other”.
The new Jetta VS5 has evolved into a 100, 000-class German sports SUV with a listing price of RMB 8.
79-121900.
The new Jetta VS7 Huanxin is a German exquisite big five SUV with both interior and strength, with a listing price of 10.
79-141900 yuan.
[new Jetta VS5: powerful and omnipotent], the new Jetta VS5 adopts the latest “three-dimensional carving” body design language for young consumers looking for dynamic and fashionable designs to create exterior and interior designs full of power, vitality and movement.
Outwardly, the battle soul armor intake grille creates a sharp and aggressive style, the wind wing body with the same color side skirt and the cloud wing dynamic tail, forming a carved streamline that runs through from front to back, and the characteristic lines around the body visually increase the width of the car, enhance visual tension, and form a rich layer of light and shadow, coupled with Fengliang daytime driving lights and slender front LED headlights, so that the whole vehicle is full of power like carved armor.
The character “JETTA” tail mark replaces the traditional LOGO, which has a more modern sense and quality.
The new Jetta VS5 adds “sparkling blue” car paint to give people a clear and transparent sense of cleanness.
at the same time, there are five body colors: jumping blue, polar white, star gray and manganite black to meet the needs of different people.
On the interior, the blue-and-black collocation highlights the cold athletic temperament, lively on the outside and capable in the middle.
The “Y” quilted seat echoes with the lines of the door panel to upgrade the interior texture of the whole car.
Upgrade the intelligent dual-zone automatic air-conditioning system to achieve independent double-temperature zone.
The new Jetta VS5 enjoyable version and above models are also equipped with the front row keyless entry function, which makes it more convenient to use the car without any difference between the primary and secondary drivers.
In intelligent technology, the new Jetta VS5 uses J-Connect zebra machine, which has the same fluency and capacity as pad, new video screen function and dual microphone and voice assistant upgrade, making it more efficient and convenient to use.
Using PDC intelligent system and adding OPS visual parking assistant function, the intelligent linkage of panoramic image, visual automatic activation and more accurate prompts can be realized.
TOPVIEW HD image pixel reaches 1 million, multi-view to expand the field of vision, and with the steering linkage display, dark scene reversing, parking, U-turn is also more leisurely.
[new Jetta VS7: both inside and outside and strength], as a German exquisite big five-seat SUV, the new Jetta VS7 shows the German SUV taste with its “boundless aesthetics” design and a series of innovative technology facilities.
In terms of exterior and interior decoration, the newly renovated Jetta VS7 uses a borderless star three-dimensional lattice diamond-shaped grille, combined with the dome-enclosed profile, with free-wing LED headlights and a sculptured hood to create a sense of atmosphere, technology and the future.
Wind wing body with the same color side skirt and cloud wing dynamic tail of the family design language, the atmosphere, stable body reflects incisively and vividly.
The new “starry blue” car paint is matched with Xinghe lattice intake grille, showing a deep night sky and shining stars.
The new brown and black interior color matching and suede superfiber coating materials, luxurious quilting seats, enhance the high-grade texture of the vehicle.
In the aspect of intelligent humanized design, we should consider the needs of users in all aspects and optimize the experience of using cars.
A new “POI send to car” function is added, which can send the mobile navigation target to the car, or project and share the navigation position.
When the parking position of the user is less than one kilometer, the walking navigation to the destination can be obtained without query.
At the same time, a new “team travel” function is added, so that users can know the information of team members when they travel together, enhance the sense of social interaction, and enhance the fun of self-driving.
In-car KTV, music rhythm lighting and J-Audio audio, as well as customized interactive configuration, can create a new entertainment experience of higher quality for users.
In addition, for fresh college graduates, the Jetta brand launched the “Zero sharing Program”, making the new Jetta the first car within the reach of young people. Mr. Huang Bo, the spokesman of the Jetta brand, was also present at the scene to deliver the car for the first college student owner.
[“Jetta 2.
0″: strategic deepening Global layout], at this press conference, the Jetta brand announced its “2.
0″ phase strategy, which will focus on multi-dimensional deepening such as user experience upgrade, electric transformation, product layout and export plan.
The Jetta brand launches the “user Co-creation, Co-Building and sharing Plan”, deepens the proportion of user participation and feedback, actively invites users to provide valuable suggestions on brand, product design and modification, and provides resources to help customers.
pursue a two-way trip with users.
In terms of product strategy, Jetta is committed to the “co-development of oil and electricity” program, announcing that it will launch a new fuel SUV in 2025 and accelerate the electric transformation.
This year, Jetta will launch a new Jetta Qianli Jiangshan version, as well as a new Jetta flagship sedan, the Jetta VA5.
By 2025, the new flagship SUV Jetta VS8 will also be available, and these products will meet the needs of a diversified market.
In addition, the export strategy of the Jetta brand has been officially launched, with Uzbekistan selected as the first stop.
This not only represents the substantive development of the sea strategy, but also indicates that Jetta will gradually promote high-quality products and services to more countries and regions, starting from Uzbekistan.
The implementation of this strategy will further expand the global footprint of Jetta brand and enhance the competitiveness of the brand in the international market.
Through the above strategic layout, the Jetta brand not only strengthens its position in the global automobile market, but also reflects its position in the global automobile market.
To continue to grow and innovate.
In the future, the Jetta brand will be committed to providing more choices and better driving experience to global users through continuous product upgrades and rejuvenation, and under the guidance of the product strategy of quality persistence, design innovation, and intelligent network breakthrough.
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