On September 13th, SAIC MG held a press conference full of fireworks in Zibo, Shandong Province.
On the spot, the new generation of MG5 is officially listed.
The new car has launched a total of three models, with an official price of 81900 yuan to 95900 yuan and an equity price of 65900 yuan to 75900 yuan.
In addition, SAIC MG also gives the industry’s first powertrain lifetime warranty and free basic maintenance, up to 6000 yuan replacement subsidy, lifetime free flow, etc.
, so that young people’s first sedan car is within reach.
At the press conference, Yu Jingmin, executive deputy general manager of Shangqi passenger car, appeared in a particularly “approachable” way.
He said, “Today’s first generation of MG5 in the world is not only the ceiling of A-class sedan cars, but also the ceiling of A-class cars in 100000!” The new generation of MG5 will bring people-friendly and high-quality car life to the young users with visible style, affordable performance, available technology and touchable quality.
, photo source: MG, the highlight and competitiveness analysis of the new car.
Since its launch in 2021, MG5 pays tribute to the highly successful civilian sports car in history with its position of being close to the people.
So far, it has been exported to more than 90 countries and regions, harvesting more than 500000 global users.
Data show that in 2023, MG5 sold 110000 units overseas, winning the champion of China’s single-model export of fuel cars.
What are the new highlights and attractions of the new generation of MG5? let’s take a look.
In terms of design, the new generation of MG5 inherits the classic MG coupe leaping shoulder line, dynamic duck tail, hunting pupil headlights, blade wheels and other elements, highlighting the young fashion style.
In addition, the new car also launched 24-color personality change film, which can give the car a new look at any time.
In terms of power, the new generation MG5 is equipped with China’s first set of “double Top Ten” gold powertrain, SAIC blue core MEGA Tech 1.
5T turbocharged engine and 7-speed wet double clutch gearbox with transmission efficiency up to 97%, which can achieve “breaking 100 in 6 seconds”.
In addition, the only XDS bend dynamic control system of the same class, EPS-PRO intelligent adjustable steering system and variable cross-section sports rear suspension make it “the most powerful car in 100000”.
In terms of intelligent technology, the new generation of MG5 is equipped with a double 12.
3inch screen and a zebra Venus intelligent car system, which supports voice control such as machine and window, and the speech recognition rate is as high as 95%.
The 540 °panoramic image system with transparent chassis completely eliminates the blind area.
In terms of safety and security, the whole vehicle adopts cage integrated body structure, which is made of up to 65% high-strength steel, the torsional stiffness reaches 25866N / m / deg, and the whole vehicle is galvanized steel to protect each section of the journey.
To sum up, whether it is design or configuration, the new generation of MG5 is not only stylish, but also practical and affordable.
Although the interior is not so cool and the intelligent driving function is so perfect, for cars under 100000, the existing configuration is the top A-class sedan.
Selling cars, but also to convey the attitude towards life, at this stage, the car has become a part of consumer life, more concerned about a car experience.
The scene of the new generation of MG press conference is not only the accumulation of fashion elements, but also the idea of “follow your heart and bravely pursue the beauty of life” conveyed by the famous MG.
There is nothing that cannot be solved by a barbecue.
The new generation of MG conference with the theme of “Carry my life my Life I come C” tells the world that there is not only A who has reached its peak and B who is persistent to catch up, but also a C option that complies with myself.
As a matter of fact, “always YOUNG” is by no means a simple slogan.
MG has always been “playing” with users with innovative ways of playing.
In addition to the creative new car launches, MG is also active in cross-border sports, working with the world’s top football clubs to help Arsenal and Bayer Leverkusen “full firepower”, create an unbeaten legend, and make the concept of “where there is football, there is MG” deeply rooted in the hearts of the people.
From this point of view, attentively building a car is a necessary prerequisite, and attentively experiencing what consumers think and going deep into their hearts is also an important lesson in the marketing concept of automobile companies.
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