A century-old Audi ushered in a critical leap.
At this year’s Guangzhou Auto Show, the new Audi A5L was unveiled for the first time in the world, and FAW Audi also announced the largest product layout to be launched in 2025-nearly 20 new cars will be launched in the next three years, and a “fuel + electric” two-line parallel luxury product matrix will be achieved based on PPC and PPE platforms.
The arrival of a new car can be said to have its own mission.
From the concept of new car design to the strength of products, we can feel Audi’s determination to seize the luxury market in the new era in China, as well as the collision of century-old brand classic inheritance and innovation.
One of the missions is to catch the base plate.
The new Audi A5L and the following new cars, how to inherit the profound heritage of the Audi brand, keep the basic plate that has been ploughed for many years, and continue to set a new benchmark for the luxury market, this is the next question that FAW Audi needs to consider.
The second mission is to seize the future.
Audi brand, how to continue to write the success story of the luxury market, how to keep up with the trend of the times, how to flexibly adjust the new product design, and launch upgraded models that better meet the needs of the Chinese market and users, is a required course for FAW Audi to seize the market.
On the defensive, from design to functional core, FAW Audi has cultivated the Chinese luxury car market for 36 years, which not only drives the Audi brand to become the well-deserved leader in the Chinese luxury car market, but also supports the success of the Audi brand in the world, and is the core driving engine for the development of the Audi brand in China.
In the Chinese market, FAW Audi A5L is positioned as the mainstream product styling design, which is operated by the new Audi A5 family designer Jakob to create a hatchback shape with more mainstream value for the new car to meet the product needs of more mainstream users.
Compared with the overseas version of Audi A5 Sedan, the new Audi A5L has further upgraded its size, compared with the overseas version of A5 Sedan, the wheelbase has been increased by 73mm to 2965mm, and the body length has been synchronously lengthened 73mm to reach 4902mm.
Through the optimization of the tail lines, the new Audi A5L not only maintains the elegant and streamlined appearance of the overseas version, but also ensures more abundant head space, bringing users better space performance and comfortable experience.
From the overall design point of view, the new car still continues a lot of pure “Audi elements”, which is easier to attract Audi brand fans in the fuel car era.
From the side, the body ratio of the new Audi A5L is characterized by long wheelbase, short overhang, large wheels and low sports body, and the protruding “quattro blisters” lines above the front and rear wheels are reminiscent of Audi’s Ur-quattro, which is one of the cores of Audi’s DNA design.
The rear design also combines sports style, perceptual design and intelligent technology, sculptural shape and continuous three-dimensional through light belt, giving the new Audi A5L a strong aura and visual movement.
The eye-catching rear spoiler and prominent diffuser are paired with a textured inverted trapezoid true exhaust, which shows the athletic demeanor at a glance.
Deep insight into the Chinese market Audi has been ploughing the Chinese market for more than 30 years and has rich experience in localized operation.
The new Audi A5L designer Jakob Hirzel is also familiar with Chinese consumers’ car preferences and highly integrated with the latest design aesthetic needs and vehicle functions.
The new Audi A5L not only interprets the design concept of the new generation of Audi, follows the design principle of “form follows function”, and innovative design better serves the automobile function and user experience.
The new car uses a lot of Chinese style elements, including Qingcheng green and Danxia brown body paint, which is a new color system exclusively for the Chinese market and for Chinese consumers.
The new FAW Audi A5L was upgraded to the PPC (Premium Platform Combustion) platform.
With its high expansibility, the PPC platform has achieved a wide range of product series from B to D, and is compatible with cars, SUV and various derivative models.
In the future, focusing on the new development trend and competitive situation of the automobile industry, Audi brand will launch the largest product offensive in history based on PPC and PPE platforms.
Take the new Audi A5L as an example, FAW Audi not only demonstrated the A5L at the auto show, but also will collectively introduce a number of Audi A5 family blockbuster models, including travel version and performance version.
Innovation, embracing the digital intelligence era, the so-called car building depends on the platform, and the structure on the platform, especially in the intelligent era, the forward-looking electronic and electrical architecture has become one of the embodiment of the core competitiveness of the positive R & D system of automobile enterprises.
The new Audi A5L is equipped with E ³1.
2 electronic architecture, which makes the new car have a qualitative transformation in terms of intelligence, especially the upgrade of the digital experience in the car.
The name of E ³, which stands for end-to-end Electronic Architecture (End-to-End Electronic Architecture), is the soul and core cornerstone of Audi’s future intelligent upgrade, introducing more functions or upgrade systems for future vehicles to ensure a smooth high-end experience.
Its core components are five high-performance computers, called HCP (High Computing Performance,HCP), which cover all the functions of the vehicle– from transmission and auxiliary systems to infotainment and comfort systems, to security systems and back-end network connections, all vehicle functions are assigned to the corresponding computers on a domain-by-domain basis.
Where HCP1 is responsible for the drive system, suspension, longitudinal and lateral dynamics of the vehicle, HCP2 controls the driving assistance system, HCP3 manages all infotainment functions, and HCP4 is responsible for comfort-related functions such as lighting control, air conditioning and seat adjustment.
Finally, HCP5 is responsible for managing the central internal network between domain controllers and establishing a connection between vehicles and the external digital world.
In addition, the new car is equipped with matrix LED headlights and digital daytime driving lights, and the headlights can choose 8 different digital light signatures to show their unique personality.
The first fuel car using the second-generation OLED taillight technology, the OLED taillight contains 364 light-emitting units, which can generate several new images per second through specially developed algorithms, while the overall light intensity of the taillights and indicator lights remain unchanged, enabling a finer, clearer and richer image display, thus turning the rear light into an “out-of-car display screen”.
Considering the software updates and the large amount of data exchange between sensors actuators and processors in the driving assistance system and the need for broadband connections Audi uses the Gigabit Ethernet standard in addition to the vehicle protocol.
All HCP aims to achieve continuously upgraded vehicle functions in the future, even if more features or upgrade systems are introduced into the vehicle in the futureSystem can also ensure a smooth high-end experience.
, , ,E³ 1.
2 electronic architecture can be seamlessly connected with high-performance background, suitable for Car-to-X IoT technology cluster intelligent applications and computation-intensive non-vehicle functions.
, It is worth mentioning that the new car on the PPC platform adopts the new E³ 1.
2 electronic architecture, which has strong computing power, strong scalability and upgradeability.
It upgrades the vehicle’s functional network from the bottom, including power systems, driver assistance systems, and information.
Entertainment systems, whether they are fuel vehicles or new energy vehicles, can have more intelligent performance.
It is worth mentioning that this architecture can deeply cooperate with smart driving suppliers, which also means that the PPC platform can provide the most competitive L2++ smart driving solutions, reaching the top level of the industry.
Fuel vehicles can also have a smart driving experience comparable to new energy vehicles.
In the future, the PPC platform and the PPE platform will share the E³ 1.
2 electronic architecture.
This architecture is upgraded from a traditional distributed electronic architecture to a domain controller electronic architecture, which is the core cornerstone of Audi’s intelligent upgrade.
, , , the new Audi Q6L e-tron family model is based on the new E³ 1.
2 electronic architecture, a high-end intelligent driving assistance system, and uses dual lidar and visual fusion sensing solutions to achieve picture-free L2++ full-scene intelligent driving capabilities.
, FAW Audi has high hopes for the new Audi A5L.
The new car will be launched in the second half of next year.
Together with the A3, A4L and A6L, it will form the core matrix of “3, 4, 5 and 6” luxury fuel cars.
, According to FAW Audi’s plan, the new car must not only maintain the basics of traditional fuel vehicles, but also use intelligent innovation to comprehensively meet the increasingly personalized and diversified needs of consumers together with other models in the matrix, and continue to lead the luxury car market.
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