Recently, NIO’s new brand, Ledao Automobile, officially released its first model, the Ledao L60, and announced detailed price strategy and market plan.
This new car is available in two configurations, and the price is 206,900 yuan and 235,900 yuan respectively.
If the Baas (Battery as a Service) model is adopted, the price can be reduced to 149,900 yuan.
At the same time, users need to pay a monthly battery rental fee, which is 599 yuan and 899 yuan respectively.
Li Bin, founder, chairman and CEO of NIO, and Ai Tiecheng, president of Ledao Automobile, attended the media meeting and held in-depth discussions on the development direction of the Ledao brand.
Li Bin said that in order to further enhance users ‘flexibility in choice, Ledao will provide preferential policies to buy out batteries for users who choose Baas services.
The Lexus L60 is expected to start nationwide delivery on September 28.
The initial production capacity is set at 5000 units per month.
It is expected that by March 2025, the monthly production will increase to 20,000 units.
, Ai Tiecheng also revealed Ledao’s future brand activities plans, including the possibility of holding an annual event similar to NIO Nio Day, as well as the strategic layout of launching a new model every year.
It is worth noting that in 2025, Lock Road plans to launch a medium and large SUV with 6-7 seats, and will begin delivery in the third quarter.
Li Bin emphasized that the vision of the Legend brand is to ensure that every model can occupy a leading position in its market segment.
In addition, in the face of external speculation about whether NIO would consider acquiring the Audi factory in Brussels, Belgium, Li Bin clearly denied it.
He pointed out that NIO remains cautious in fixed asset investment, and at this stage, the company is more focused on the construction and improvement of the power exchange station network.
At the same time, the internationalization strategy of the Legend brand will gradually unfold, and its overseas market expansion will mainly focus on Asia and Southeast Asia.
Through this series of measures, Lexus not only demonstrated its ambition as an emerging brand in the field of new energy vehicles, but also reflected NIO Group’s profound insight into future travel mode changes and strategic layout adjustments.
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