The layoff ratio or 70%, Nezha’s car reaches the edge of a cliff

Some sources said that the layoffs have begun to communicate with different departments, and there are differences among different departments, but it is not as exaggerated as 70%.

The news of layoffs caused thousands of waves with one stone, and on the afternoon of November 7, more details were revealed by the media.

Some employees revealed that the compensation plan heard so far is Never1, and the compensation will be implemented within 60 working days.

The company’s salary was only half paid in September, and the salary in October has not yet been finally confirmed.

From the official point of view Naha Automobile has not completely denied the fact of layoffs.

The company told the media that it is building a more centralized and efficient structure by streamlining its business, focusing on the core, organizational optimization and compensation performance reform.

Interestingly, almost all the car companies have disclosed the latest sales in October one after another, only the delivery data of which car has not been released for a long time.

In the Wechat moments of Najiao auto employees, the news of “Nezha mode going to sea” is still being forwarded frequently, and the company is still working hard for overseas markets and IPO.

Of course, as the base of the news of layoffs and pay cuts in China, a lot of social software has also frequently exposed the plight of Nahan cars.

Over the past month, employees of Naha Automobile have repeatedly reported on social software that all employees in the company have cut their salaries by 30%, 20% and 5% for those with an annual salary of 1 million, 20% and 5% respectively.

On October 30th Nashi Automobile launched the company’s all-member equity incentive plan and allocated 5% of the shares (valued at about 2 billion yuan) as equity incentives to all employees.

At the same time, Naha Automobile announced a new plan for salary and performance appraisal.

Interestingly, Nashi employees disclosed to the media that some colleagues had received oral salary reduction notice from their leaders on October 29th.

At that time, there was no news of equity incentives within the company, and the relevant information was not known until they saw the media reports.

The house missed and it rained all night.

On November 7, Evert issued an announcement about the company’s lawsuit, specifically, from 2020 to 2022, the company and Yichun branch of Hezhong New Energy Automobile Co., Ltd. (hereinafter referred to as Yichun Hezhong) signed the body workshop equipment general contract project contract, rolling side island and welding island project contract and automation welding line project contract and supplementary agreement respectively.

As of the date of the plaintiff’s lawsuit, the above project has been checked and accepted, and Yichun Hezhong still owes more than 48.

19 million yuan.

It is well known in the industry that the operator of Naha Automobile is Hezhong New Energy Automobile Co., Ltd. In fact the management of Nezha sensed the risks of the company very early.

At the beginning of 2024, Zhang Yong, CEO of Nashi, made a self-reflection through Weibo, saying bluntly that “Naha car will not do well in 2023” due to outdated communication methods, centralized marketing headquarters and weak management.

The management headed by Zhang Yong knows very well that listing has become the last “lifesaver” in the cold winter.

In June this year, Nezhong New Energy vehicle submitted its listing application to the Hong Kong Stock Exchange and was accepted by the China Securities Regulatory Commission in July.

According to the official website, on August 3, regulators asked it to provide supplementary materials, including compliance statements on foreign investment access policies, compliance statements on insurance business, shareholders’ and employee shareholdings, etc.

, but the listing materials submitted by Hegong remained on July 9.

However, some careful industry insiders have found that the code of Nashi Motherboard in Hong Kong has been changed from temporary code 810613 to official code H1940, indicating that the company may be listed in the near future.

Pay cuts and layoffs, financial optimization, may also be the profit considerations of IPO’s performance.

From the point of view of large-scale layoffs it is still unknown whether the current IPO will be smooth or not.

The highlight moment of this new car-building power stayed in 2022– this year, Naha delivered a total of 152000 new cars, an increase of 118% over the same period last year.

Not only did it successfully achieve its sales target of 150000 vehicles, but also ranked first in the delivery volume of the new power car companies, breaking the 29-month year-on-year growth in a row.

The great progress of 2022 came to an abrupt end in 2023.

Nezha delivered a total of 127000 cars in 2023, down 16% from the same period last year.

This result only barely reached about half of the set sales target.

By 2024, the market performance of Naha Automobile will be more passive.

According to the data released by the company, 10118 vehicles were delivered in September, with a cumulative delivery volume of 85900 vehicles in the previous September, down 12.

13% from the same period last year.

It also means that Najia achieved only 28.

6% of its annual delivery target in the first nine months of 2024, making it impossible to achieve its annual sales target.

It is precisely because of this that most of the new car-building forces are immersed in the joy of the harvest of “Golden Nine and Silver Ten”, while the car caught in the storm of layoffs feels the cold of winter ahead of time.

This “cold” is not only spreading within the company, but also brewing among consumers.

According to the feedback from the end consumers, the Nezhan L and Nezha S hunting models launched this year are the main models with late delivery.

after paying the deposit, many consumers have no choice but to cancel the booking after they are unable to pay the car.

Several sources told the Automobile Commune that the cancellation rate of Nashi car in recent months is very high.

According to the relevant regulations, HKEx IPO approval is valid for 6 months, otherwise you need to resubmit the application.

If Hezhong New Energy can not be listed in the next two months, there will be more serious issues ahead.

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