On June 11, Xiaopeng Automobile officially announced that the first model of the MONA series was officially named “Xiaopeng M03”.
Photo source: Xiaopeng Automobile, on April 25 this year, Xiaopeng Automobile announced its new brand MONA (full name “Made Of New AI”), positioning itself as a global adopter of AI smart driving vehicles.
Subsequently, in May, relevant media reported that the first car of Xiaopeng Automobile’s new brand MONA was produced at the Xiaopeng Zhaoqing factory.
The trial car had been rolled off the production line and was about to enter the PT2 (Production Trial 2) stage.
Battery suppliers included BYD.
After completing PT2, MONA will enter pre-production (PP) and small batch production (SOP).
, In terms of personnel arrangement, the general person in charge of MONA is Jiang Wen, with a P9 rank, and has served in Xiaopeng for many years.
Before joining Xiaopeng, Jiang Wen worked for Geely Automobile Research Institute and Baoneng Automobile.
In addition, He Xiaopeng, chairman and CEO of Xiaopeng Automobile, has disclosed relevant information about MONA many times.
Among them, during Xiaopeng Automobile’s third quarter 2023 earnings conference call, He Xiaopeng once revealed that MONA’s first model will be launched in the third quarter of 2024.
The brand’s first model will be positioned as a compact pure electric sedan, and its price will be at 150,000.
He also said that the MONA brand will release more information in June this year and expects sales to surpass Xiaomi SU7 in the second half of this year.
In addition, the MONA platform has planned three models, and the second model will be launched next year, with the same positioning of less than 150,000 yuan.
According to its expectations, MONA’s annual sales target is at least 100,000 vehicles.
Regarding the channel construction of MONA, it is reported that Xiaopeng Automobile will open a “store-within-store” in qualified Xiaopeng comprehensive stores in the early stage, and then open a separate store for the MONA brand.
In addition, in addition to sales on the C-end, MONA will also be sold to demand parties (B-end) of operating vehicles such as online hailing fleets.
Didi Chuxing Club is a strong supporter of MONA’s B-end sales.
In August last year, Xiaopeng and Didi reached a gambling agreement with an annual sales limit of 100,000 units and an annual sales limit of 180,000 units for two consecutive years.
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