Kuaidi Technology reported on May 20 that recently, during a live broadcast at a Jetu Automobile store, an indecent picture on the bottom of the female anchor’s skirt appeared.
Netizens questioned this 4S store’s coverage of the live broadcast, causing heated discussions.
According to a recent announcement issued by the Douyin official, the Douyin account of the store involved has been banned indefinitely.
In response, Jetto Automobile responded to the media and said: Jetto Automobile attaches great importance to this and has brought a bad experience to users.
I am deeply sorry for this.
I will strengthen management and assessment of personnel in the future, and there will definitely be corresponding penalties.
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, it is reported that during the live broadcast of the 4S store involved, the female anchor wore a miniskirt when introducing the Jetto brand car and made the gesture of bending down to reveal her underpants.
Her language also contained hints, teasing and other edge-edge content.
On May 17, Douyin Blackboard Newspaper released the “Governance Announcement to Severely Punish” Edge “Marketing Issues in the Automobile Industry (Phase II)”, which pointed out that some accounts used “focusing on shooting sensitive parts” and “tempting performance methods” during live broadcasts.
Carry out car marketing in other ways.
A total of 2632 illegal accounts have been punished since April 2024, while the Douyin accounts of “Jetu Automobile-Ningxia Ningda Jierui Store” suspected of “edge cutting” marketing and three other Jetu Automobile 4S stores have been banned indefinitely.
, In addition, 582 accounts with serious violations were temporarily revoked, and 24 accounts were banned indefinitely.
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