“The car is so cheap, won’t it be reduced?”

“Now the new car price reduction so much, the cost from where to save?” Not long ago, a want to buy a friend asked the author, said he looked at the current new car prices and discounts are very powerful, ready to start., However, after seeing a lot of reduced-price cars, he became anxious. “The price of the new model often drops by 50000-60000, the car is so cheap, won’t you reduce the allocation?” According to the rule that you get what you pay for, and the businessman is the nature of pursuing profits, he doesn’t think that the car factory is really cutting meat to make profits, conscience finds., this anxiety may not be unique to the author’s friend. At the end of the first quarter of this year, many car companies couldn’t help but start thinking about the price. Many mainstream car companies, including Geely, Wenjie, Weilai, Chery, Xiaopeng and FAW-Volkswagen, announced new preferential policies one after another, setting off a new round of price war in the automobile market., Especially for new energy vehicles, many car buyers who hold money and wait-and-see will inevitably report such doubts. When the market competition is becoming more and more fierce, the price of new cars will drop 30000-50000 yuan from time to time. It is impossible for the car factory to maintain the original product quality. And quality, reducing the allocation seems to be a matter of course..,
, people who are familiar with the auto company’s parts procurement said that the reduction has become an open secret in the auto industry. One piece is reduced by 10 cents. For a car with tens of thousands of parts, it is placed in hundreds of thousands or millions. For the car companies, the saved profits are also amazing, but considering the impact on the brand image, the car companies are mostly secretive., For example, consumers found that after the model year version was updated, the leather of the interior became plastic; for example, some consumers found that the old model chassis had protective plates, but the new model was canceled; for example, some consumers found that the old model had hood sound insulation cotton, but the new model was directly canceled; for example, the advertised accessories and the actual car did not match… of course, this is only the place that consumers can see, in view of these changes,, manufacturers will always have a set of rhetoric: change in design ideas; It is said that the majority of users feedback voice; It is said that the technology upgrade has made a new integration, and the effect is better than that of the old model. Anyway, the mouth is long on them, and the power of solution (ji m: o) interpretation (biàn) belongs to the manufacturer., However, consumers are not easy to see, and there are more places to make an issue of. The parts are changed, the anti-collision beam is changed, and the strength of hot-formed steel is reduced, including the battery standard pressure of new energy vehicles. When the supplier matures, it needs to reduce the cost, so it chooses the more cost-effective two supply and three supply. Consumers are almost imperceptible, and it all depends on the car factory’s consciousness., The price war does make consumers cheaper, but in the end, good or bad, consumers buy orders., Under pressure, it is difficult not to compromise. In fact, as long as it is a commercial society, the core competitiveness of sustainable development and operation is cost. If you can save a little cost, the price competitiveness will be stronger, and the sales volume and market share will be higher. When the market supply exceeds the demand, it is bound to lead to a price war, and the products of enterprises must have the demand of saving costs. They expect to gain more market share with higher cost performance, and then make money, develop and survive. This is especially true in the automobile industry where the profit is as thin as a single digit.,, especially in the current car market, which is very involved, there are many cases of “reducing the allocation” of cost pressure. According to the cycle of new car development and manufacturing, the longer the age, the thinner the cost, and the OEM’s downward exploration of supplier prices is basically required to be between 10% and 20%/year. This can also lead to a reduction in the cost of new cars to a certain extent, which is ultimately fed back to the terminal price., if the traditional car factory has a three-year small change, a five-year large change, and a seven-year replacement cycle, the price can be lowered on the average share of parts, then the new energy car companies are not high in sales. Under the premise, how do you dare to cut prices sharply in less than half a year?,
,, just like the new force L brand, which was very popular in public opinion not long ago, after upgrading its products and configuration on 2024 models, began to use a knife on the power battery, the place with the highest cost of the whole vehicle, and secretly replaced the world’s No. 1 battery with the No. 8 battery until it was discovered by the owner., The manufacturer responded that the battery suppliers are different, and the standard and warranty are the same, but why is it happened that the top models with the highest sales volume and the lowest sales volume use leading batteries, while the most sold models use three-line batteries, presumably the manufacturer is very clear., In fact, the is not only a battery, but also the flagship model of the brand’s 400000 yuan class. It has also been exposed that the motor uses a low-speed motor of honeycomb energy, which is comparable to the configuration of 100000-class models. The PRO version of the motor used to be connected with electricity at the earliest, but it was all changed to Huawei motor. There is also the suspension core material is cast iron, but the surface is painted aluminum alloy, he also retorted that “no one stipulates that cast iron must be coated with black paint”., In this car-building ideas and logic, this new force in just a few years, to achieve a single year of net profit to turn a profit, make tens of billions, from the business ideas are indeed no problem, but the car-building concept and original intention, as well as consumer responsibility, is indeed open to question., L brand is not an industry case, even in front of the independent big brand, this kind of operation is also “basic operation”, but the degree is not the same.,
, a user discovered not long ago that the L brand, which mainly competes for the joint venture, has canceled the glass water level sensing device, the 12V power supply in the trunk, and the partition curtain in the trunk. However, these configurations are available in the old products with lower prices before. Including the previous model equipped with pedestrian protection system, later changed to cancel; The four-door keyless entry was changed to the front door keyless entry., also has a luxury brand headed by B, which changed the steering wheel airbag cover with leather stitching into a slush plastic material on a model year with a sales pillar. The seat belt pre-tightening function originally available in the old model was put into the optional parts, and the seat adjustment button originally plated with chrome was replaced with pure plastic parts. In the previous model, the front fenders and front and rear engine room covers were replaced with aluminum with steel, the suspension was reduced with a rear anti-roll bar, and the five-link fullThe department is equipped with a stamped steel plate swing arm., a second-tier luxury brand, after some models were switched from country 5 to country 6, the active air intake grille was canceled, but the imported models continued to be retained. There are also models that replace the original low-and medium-sized AT gearbox with dual clutch. Some models directly cancel the air-conditioning outlet of the glove box, and cancel the perforated and fender configuration of the rear NAPA leather seats; other models directly change the original active tire pressure monitoring into passive tire pressure monitoring, eliminating blind spot detection and one-button child lock., Desperate, lucky, when it comes to reducing the allocation, of course, to explain the meaning of the reduction, that is, the allocation compared to the past or similar level has been reduced. However, manufacturers, supply chains, industry observers, and different users have different perspectives, and the meaning of reducing allocation is also different.,, for manufacturers, they have a set of arguments. For example, although some configurations have been canceled, the overall configuration has been increased. Many new functions and configurations have been installed to provide consumers with a better car experience. Because of the opportunity to adjust the configuration, many small suppliers have also won the opportunity to side the thigh., From the perspective of industry observers, it is believed that the competition is fierce, and the car factory’s ability to lower car prices through configuration optimization is itself contrary to the original intention of users. However, consumers have different opinions on the reduction of allocation. As long as users feel that this configuration does not matter, it is not a reduction of allocation, but some voices of thousands of people and thousands of faces have not been sent out., As for the L brand mentioned above, according to the manufacturer’s statement, there is little difference between liquid level sensing and non-liquid level sensing. Sometimes it is annoying to remind without glass water, and it is enough to add glass water directly if you cannot spray it. The problem with 12V power supply is that the trunk power supply is used very little. Partition curtains have been treated as options because many consumers are unwilling to use them and take up more space; the pedestrian protection system is because the current new cars basically have active braking technology, and the frequency of front bumper replacement has been greatly reduced, so the role of the pedestrian protection system has actually become lower. It sounds like there is some reason and reason.,
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, other differences in product definitions between manufacturers and manufacturers will also lead to different views on the reduction of equipment. For example, on sound insulation cotton, is the gap between recycled cotton and pure white washed cotton reduced? For models in the same price range, is the non-independent suspension reduced compared with the independent suspension? For products with the same market segment, is there a difference in camera definition?, if the is only a gap in configuration, which brings about differences in use experience, it actually has little impact on consumers. The most likely impact may be the choice of intended products in the car purchase decision. However, if it is the reduction of safety factors or regulations, the impact may not only be experience, which has not happened in the past automobile industry.,, for example, in the S and H models of the B brand that hit a wall in Zhongbao Research Institute, one B- pillar was broken, one A- pillar was bent, and the airbag did not catch the dummy’s head. However, the results were not known later because the China Insurance Research Institute did not announce the collision results, but what the outside world knows is that there must be something fishy about it. The other was an offset collision of the D brand P model. As a result, the-pillar of the model was bent and became the model with the bottom 25% offset collision results., it is not difficult to understand that these models are very good in the global market, and the root cause of collision and rollover is the reduction of quality and steel. Fortunately, after the Dongchuang incident, these products have made certain amendments to the products. Strangely, it seems that they have not affected word of mouth. Including a model of brand B, because of the cruel competition and the very low price, they even saved the airbag, because after internal calculation, it is believed that even if an accident requires compensation, the cost involved can also be found behind the large-scale profits.,
, is not only China, but also the car companies in the global market. For example, Volkswagen’s “emission gate” incident, which controls emissions through software, is actually equivalent to reducing exhaust emissions. Including Toyota’s “pedal gate” and years of fraud in Japanese car companies and the Japanese manufacturing industry, there is no doubt that once again consumers have sent out the most soul-draining questions about the simple matching of cars: if Japanese car companies, which are famous for their craftsmanship, cannot escape the facts of steel fraud, fuel consumption fraud, emission fraud, tampering with data, etc., then it is nothing new to reduce the allocation in places where cars cannot be seen., Of course, there is a situation, that is, new brands and new models in the early stage in order to expand the market, build awareness, but the subsequent need for business performance and cost considerations, on the configuration of the mind, can save a little bit is a little bit, this can only be said to be the survival of a law.,, of course, not all cost reduction is at the expense of product quality and function. The vast majority of car companies will still stick to technology and scale to reduce costs, and occasionally move their minds in some parts that are harmless or where they cannot bring fatal problems. However, more often than not, most consumers feel indifferent to the reduction of allocation clamored by the Internet or the media, and the car is not expensive anyway. However, for consumers who care, they cannot control and change anything. They can only pray that problems do not happen to themselves., return to the first electric network home>