In recent years, with the rapid development of new energy vehicles, car film ushered in a period of rapid growth.
According to statistics, the rate of car film sticking is about 2% in 2019 and has reached 15% so far.
In order to be optimistic about the market, more and more related industrial chain enterprises begin to increase investment in this field.
Recently, Lubrizol, the world’s leading supplier of specialty chemicals, announced a series of initiatives, including the expansion of the thermoplastic polyurethane (TPU) production line at the Shanghai plant, the establishment of the Asia-Pacific High performance membrane Innovation Center, and the launch of the ESTANE ®TPU enabling ecosystem for the paint protective film (PPF) industry.
Lubrizol is the first company to bring TPU to the Chinese market.
In the face of the rapid growth of PPF demand, while increasing the production capacity of raw materials, we also hope to work with the industry chain to gain insight into the needs and preferences of the Chinese market to ensure that products, technology and services can accurately match the actual needs of the Chinese market and promote the healthy development of the industry.
” Lubrizol special polymer business Asia-Pacific senior director Ms.
Cai Jie said.
To this end, both the establishment of a high-performance membrane innovation center and the ESTANE ®TPU enabling ecosystem are at the core of Lubrizol’s joint industry resources to promote innovation in the PPT market.
According to reports, the High-performance membrane products (HPF) Innovation Center aims to build a platform for enterprises, research institutions, industry organizations, governments, universities and other parties to promote the linkage in the field of high-performance TPU membrane products, continuously launch innovative achievements, and promote the upgrading of the industry and the sustainable development of the industrial chain.
It is understood that the first two customers to join the ecosystem are China’s leading innovative technology enterprises.
Photo: Lubrizol at this stage the auto film market is promising but the products are uneven.
The ESTANE TPU enabling ecosystem is designed to help manufacturers and brands that use 100% ESTANE TPU materials to produce substrate or PPF products to demonstrate their superior quality and enhance market trust.
Tested and licensed by Lubrizol, partners in the ESTANE TPU enabling ecosystem may use the “Made with ESTANE TPU” logo as proof of their source material.
The two partners can also integrate superior resources, accelerate product innovation, enhance product differentiation, and enhance product and brand value.
, photo source: Lubrizol, “the automobile is the key development direction of Lubrizol, and the protective film is the top priority.
In the future, we will adapt to the development trend of new energy vehicles and extend our products to areas such as charging guns and interior parts.
In addition, our series of measures in China will not only serve the automobile market, but also empower industry and many other areas.
” Cai Jie concluded, “in the future, we hope to establish close cooperative relations with more enterprises, jointly explore new opportunities in the specialty chemicals market, and join hands to promote the development and progress of the entire industry.
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