Author Preface: in the autumn of 2024, the author drove the latest Mercedes-Benz new energy vehicle EQE (pure electric version of the E-class car) from Schwaikheim to Affalterbach (where Mercedes-Benz’s AMG department is located), back and forth (to 100km / h) and ordinary city streets.
The author experienced the vehicle handling, comfort and self-driving mode.
The videos and pictures in this article are taken by the author or Mercedes-Benz colleagues in person.
Figure 1, Mercedes-Benz EQE350 exterior decoration 1, the basic parameters of Mercedes-Benz EQE, long X wide X high 4946X2103X1510 mm, wheelbase 3120 mm, mileage 693km (WLTP road conditions), battery capacity 90.
5kWh, equipment mass 3035 kg, motor power rating 215kW.
Figure 2, Mercedes-Benz EQE350 exterior decoration 2, figure 3 Mercedes-Benz EQE350 interior decoration, static impression, observed, EQE abandoned the previous formal, business style shape, as a whole close to the sedan style exterior decoration, the interior is still carefully carved, do not forget the true color of Mercedes-Benz.
through the car waistline atmosphere lamp, it has been close to the Chinese car companies A flat to the wrist armbox, with butterfly door, this, Mercedes-Benz has been the industry leader (so far almost 90% of the model, are Mercedes-Benz as an example).
so that the author is not particularly satisfied, is the dashboard wood grain decoration board, appears to be too “old school”, in the digital, intelligent age, need to keep pace with the times here? The battery pack with a range of 90.
5kWh has a range of up to 693km (WLTP), which is quite good for a motor vehicle with a mass of 3035 kilograms.
the DC fast charging power can reach 170kW and can be recharged from 10 to 80 per cent in 32 minutes, saying goodbye to mileage anxiety.
A variety of optional packages are dazzling: Advanced-Paket, Advanced-Plus-Paket, Premium-Paket, Premium-Plus-Paket, Night-Paket, from mobile phone integration, voice recognition, head-up display (HUD), to all kinds of auxiliary driving, including auxiliary self-driving.
, dynamic experience, fig.
4 the author’s test driving EQE350 photos (auxiliary autopilot mode), the video author test driving Mercedes-Benz EQE350 on the way, the author often said to friends, if the driving mileage is also 500km, if you drive a Volkswagen Golf, after 500km, you will feel that you have driven 500km, but if you are driving a Mercedes-Benz E-class car, after 500km It feels like driving only 250 kilometers (the degree of fatigue you feel), which is the difference between the two cars.
Handling, comfort, noise (NVH), Mercedes-Benz E-Class cars have greater advantages, which is not lost in the EQE.
Its handling and comfort are almost perfect.
Of course, some models of Chinese car companies, such as Xiaopeng’s P7 and M7’s M7, have caught up, and even BYD’s Yuan Plus EV is close to handling and comfort.
During the test drive, what the author likes is the constant speed auxiliary autopilot mode: the author started a constant speed cruise on the fast lane from the German town of Schwaikheim to Affalterbach.
Hands off the steering wheel, into the “autopilot” mode, straight lines, corners, completely “automatic”, when there is a vehicle ahead, it will automatically slow down.
What is very characteristic is that if there is a circular traffic ahead, it will automatically slow down when it recognizes the circular traffic.
However, it is still necessary for the author to operate the circular traffic from which intersection.
The steering wheel is equipped with sensors to assist “autopilot” for a few minutes.
After that, it (the vehicle) will indicate in the combination instrument that the driver needs to re-hold the steering wheel, and several times, the driver still does not have the steering wheel, and it will enter the emergency mode and automatically slow down to a stop.
in case the driver “has lost consciousness and the vehicle is out of control”.
Head up display (Headup-Display) is a good configuration feature and has the potential to replace mobile navigation.
The price of the author’s test-driven EQE 350 is about 90, 000 euros, equivalent to about 690000 yuan.
The entry price of the EQE is 67187 euros, about 520000 yuan.
Compared with the M7 (from 250000 yuan) or Xiaopeng P7 + (from 186000 yuan), it is true that many car owners will ask, why? , 1.
Single model research and development costs, if European car companies need 5 to 1 billion euros, equivalent to 38.
5 to 7.
7 billion yuan, while Chinese car companies’ bicycle research and development costs are only 350 to 700 million yuan, the gap is huge If the bicycle R & D cost is apportioned to each car sold (assuming that the sales volume of the single model life cycle is 500000, the bike R & D cost sharing gap is 7000 to 14000 yuan, the price gap for bicycles due to R & D costs will be about 10000 to 20000 yuan. , 2. Energy cost, take electric energy as an example, Europe is about 0.
75 euro per kilowatt-hour, equivalent to 5.
77 yuan per kilowatt-hour, the average industrial electricity consumption in China is 0.
73 yuan per kilowatt-hour, a difference of 8 times! The difference in the energy cost of a bicycle is about 3500 yuan, and the difference in the price of a bicycle is 5000 yuan. , 3. Labor costs, the average skilled worker in Europe is about 1 euro per minute, while the average skilled worker in China is 0.
7 yuan per minute, a difference of 10 times (do not misunderstand that the wage difference is 10 times.
Europe’s various tax rates, social insurance (medical and nursing, retirement, unemployment, etc.
) are the main differences, the difference in labor costs per bike is about 10000 yuan, and the difference in price per bike is 15000 yuan. , 4. Material cost, the bicycle gap is expected to reach 70000 to 160000 yuan, especially in battery packs, motors, other electronic systems and wire harnesses. , 5. The author does not make a detailed analysis of the premium gap of brands here (interested readers can refer to the author’s previous article “Brand Strategy of Automobile Enterprises” published in Gesco).
Figure 5 during the test drive of Mercedes-Benz EQE350, the author concludes that the total price gap at 1, 2, 3 and 4 is about 100000 to 200000 yuan, and the price gap between Mercedes-Benz EQE and M7 or Xiaopeng P7 + is not completely closed.
With the passage of time, the gap in labor costs will continue to narrow, whether colleagues in Chinese car companies or European car companies, read this article, can feel where there is a competitive advantage, where is the direction of catch-up. Dr. Liu Xiaoyi (founder and CEO of Guanyu Mechanical and Electrical Technology (www.
costkey-solutions.
com)), Germany’s Daimler Group (Mercedes-Benz) for more than 20 years of new production technology, vehicle planning (including new energy vehicles) and cost engineering.
winner of the German Physicist Award.
China’s “Changfeng Plan” New Energy and Intelligent Connected Automotive Industry Expert.
High-level technical management of Great Wall Motor and Haichen Energy Storage.
author of the key book “Cost Engineering System of Manufacturing Enterprises” of China Industrial Information Technology Publishing Group.
Postgraduate business supervisor at the School of Electronic Information and Electrical Engineering, Shanghai Jiao Tong University.
Visiting professor at the School of Automobile of Tongji University.
Distinguished Lecturer in Cost Engineering at the Talent Exchange Center of the Ministry of Industry and Information Technology/China Automobile Industry Training Base/Gaodun Finance and Taxation College.
author of “Liu Xiaoyi Column” of Gesi Automobile.
CostKey is the first cloud-level enterprise-level cost engineering SaaS software system in China independently developed by Guanyu Electromechanical Technology, and won the Shanghai City and Technology Commission Innovation Fund Award.
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