[TechWeb] July 2 news, U.S. stocks closed on Monday.
Tesla’s share price rose more than 6% to close at US$209.86. The company’s market value increased by US$38.
2 billion (approximately 278.
8 billion yuan) overnight, and the total market value reached US$669.
3 billion.
As Tesla’s second-quarter delivery data is about to be released, market expectations are divided.
On the one hand, if delivery data exceeds market expectations, it will likely drive the stock price higher further, which means Tesla has made significant progress in production and sales.
On the other hand, if delivery data fails to meet market expectations, the stock price may fall.
, In the Chinese market, Tesla also announced a limited-time car purchase discount on July 1, offering a “5-year zero interest” loan discount for Model 3 and Model Y models, as well as a low-interest car purchase plan.
This policy is expected to attract more consumers and may have a positive impact on the company’s sales results.
, Tesla’s policy can save car buyers more than 20,000 yuan in interest compared to the standard annual interest rate of 2.5%. It is actually a disguised price reduction strategy.
In the current global economic environment, especially in the Chinese market, there are many price-sensitive consumers.
Therefore, attracting consumers through preferential financial policies is undoubtedly an effective market strategy.
According to Tesla’s official website, the price of the Model 3 rear-wheel drive version (standard battery life version) is 231,900 yuan, and the long-life all-wheel drive version is 271,900 yuan.
The Model Y rear-wheel drive version (standard endurance version) is priced at 249,900 yuan, the long-endurance all-wheel drive version is priced at 290,900 yuan, and the high-performance all-wheel drive version is priced at 354,900 yuan.
Take the Model 3 rear-wheel drive version as an example.
If you have a down payment of 79,900 yuan and choose a five-year interest-free loan plan, the monthly payment will be approximately 2533 yuan, and the daily payment will be approximately 85 yuan.
This low-threshold method of car purchase may further promote Tesla’s sales growth in China.
, At present, Tesla’s competitive pressure in the Chinese market is also increasing.
There is not only competition from other foreign electric vehicles, but also competition from local Chinese electric vehicle brands.
Therefore, by introducing preferential policies for limited-time car purchases, Tesla can consolidate its position in the Chinese market and increase its market share to a certain extent.
However, the effectiveness of this policy still depends on the actual market response and consumer acceptance.
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