, some time ago, Tesla fell into a bottleneck period, and its delivery volume in the first quarter fell for the first time in the past four years.
Why has it increased so much? On June 10, according to the “Bad Review” report on the Weixin Official Accounts, Tesla’s sales bill brushing behavior in China was recently exposed.
In order to achieve high KPI, some sales personnel paid a deposit of 1000 yuan out of their own pocket to brush orders to improve performance.
This kind of behavior is not uncommon within Tesla.
Some salespeople even spend 5000 yuan a month on swiping orders, forming a phenomenon of “pay-to-work”.
, how does the swipe operate? The salesperson found relatives, friends and even passers-by to help pay a deposit of 1000 yuan to place an order, and then the salesperson transferred the money back to the person who placed the order, thereby completing the order swiping.
Due to Tesla’s low deposit, only 1000 yuan, this provides operating space for swiping orders.
However, the deposit is non-refundable and non-transferable.
, According to netizens, Tesla’s China stores implement the 422 plan.
If it cannot be completed every working day, it cannot leave work no matter what time.
A 422 plan means that you must make 4 test drive plans before you leave the office.
Completed 4 test drives and received 2 orders.
, A Tesla employee who declined to be named revealed that Tesla China currently sets completely unreasonable goals, and employees must achieve the goals before they can get off work.
This has resulted in employees having to forge data, but management turns a blind eye.
In one eye, employees who do not forge data will be questioned by superiors why others can meet the standards but cannot, resulting in a widespread phenomenon of collective fraud of sales data in Tesla China’s sales department.
The reason why sales staff do this is because the KPIs are too high and difficult to complete, and the pressure of KPIs not only on the individual, but also on the store.
Tesla sells relatively good benefits, including high basic salary and full social security payments, which is why many sales people are willing to swipe their bills to maintain their jobs.
However, this practice does not truly reflect Tesla’s market performance, but may conceal the decline in the competitiveness of Tesla’s products.
As for the reason why salespeople “spend money to work”, they still want to survive in Tesla.
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