According to Reuters, Tesla’s sales in five European countries declined in January this year compared with the same period last year.
At present, a number of competitors have launched new models in Europe, while public evaluation of Tesla CEO Elon Musk is beginning to deteriorate.
Photo: Tesla, February 4, data released by research firm New AutoMotive show that although monthly electric vehicle registrations in the UK soared to an all-time high, Tesla’s sales in the UK fell by nearly 12% in January, and electric vehicle sales fell to seventh place from second in the same period last year, behind Volkswagen, Mercedes-Benz and Peugeot (electric vehicle sales of all three brands rose).
Last month, Tesla’s sales in France fell 63% from a year earlier, 44% in Sweden and 38% in Norway, and 42% in the Netherlands.
In addition, in California, the largest car market in the United States, where more than 1.
7 million cars were registered in 2024, Tesla’s registration fell 12% compared with the same period last year.
Tesla didn’t immediately respond to a request for comment on the company’s sales performance.
In 2024, Musk entered the political arena in a high profile, actively providing financial support to Donald Trump and helping Trump be re-elected president of the United States.
In addition, Musk has sparked controversy by publicly supporting far-right parties in Britain and Germany on his social media platform X.
Reuters reported that several opinion polls show that consumers have different views on Musk.
According to a survey conducted by electric car review website Electrifying.
com at the end of January, 59 per cent of British electric car owners and consumers planning to buy electric cars said they would not buy Tesla because of Mr Musk’s influence.
Ginny Buckley, chief executive of Electrifying.
com, said: “Musk’s influence on the brand is becoming increasingly polarized, causing many buyers to turn to other brands.
At present, there are more than 130 mainstream electric models in the UK market, far more than 25 in 2020.
The competition has never been so fierce.
Tesla has already felt the pressure.
” According to the Swedish news agency TT, in a Novus survey conducted after Trump’s inauguration, the proportion of Swedes who had a positive view of Tesla fell to 11%, down from 19% in a similar survey conducted from January 15 to 17.
According to TT, the number of people with negative views (of Tesla) jumped from 47 per cent to 63 per cent.
However, Ben Nelmes, chief executive of research firm New AutoMotive, believes that Tesla’s problem stems not so much from Musk’s behavior as from the company’s failure to launch new mainstream models since the launch of Model Y in 2020, while competitors, including Chinese electric carmakers, have launched more new products.
“it’s not because of Musk’s point of view, nor because of what British car owners think of Musk, but because they stopped innovating after Model Y.
” Musk has said that Tesla will launch a much-anticipated cheap electric car in 2025 and that the company is paying more attention to self-driving technology.
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