According to terminal sales data, China sold 1504279 cars in April, down 2.
5 per cent from the previous month.
Among them, the terminal sales of new energy vehicles were 678278, down 3.
7% from the previous month.
the terminal sales of fuel vehicles were 826001, down 1.
5% from the previous month.
In the TOP20 brand list, five new energy vehicles such as BYD, Tesla, ideal, Ian and Mente are on the list, but these five popular models have all declined compared with March last year, especially Tesla’s terminal sales dropped 47.
3% month-on-month.
On the contrary, thanks to sharp price cuts, terminal sales of nine major fuel car brands, including Volkswagen, Toyota, Honda, Japanese and Mercedes-Benz, all rose, while Chery, Honda and GAC MOTOR rose more than 10 per cent.
Similarly, in the TOP20 model list, nine new energy vehicles are on the list, with the exception of M9 terminal sales more than doubled month-on-month, seagull, yuan PLUS and destroyer 05 terminal sales up more than 8% month-on-month, the other five models showed a decline in terminal sales, and Model Y terminal sales fell 42% month-on-month, Song Pro terminal sales fell more than 20% month-on-month, and Wuling fruit fell 1.1%. Unlike the month-on-month decline in terminal sales of new energy vehicles, the joint venture fuel vehicles rose against the trend, including Xuanyi, Lang Yi, Passat, Honda CR-V, Xingyue L and Toyota RAV4.
And Toyota RAV4, Passat, Xuanyi, Xingyue L terminal sales have all increased by more than 10%.
In this “oil and electricity duel”, fuel vehicles temporarily took the lead over new energy vehicles by a narrow margin in April, winning an initial victory.
▍ 9 major fuel vehicle brand terminal sales rose 5 major new energy vehicle brands declined, , TOP20 brand list, 9 major fuel vehicle brand terminal sales rose month-on-month, while five major new energy vehicle brand terminal sales declined.
Terminal sales of Chery, Honda and GAC MOTOR rose by more than 10% month-on-month.
Thanks to the sharp increase in terminal sales of its models Fengyun A8 (2605, + 122.
8%), Ruihu 9 (3367, + 21.
3%) and Arize 8 (7671, + 15%), Chery’s terminal sales rose 13.
3% month-on-month.
Fengyun A8 is the biggest contributor to the increase in Chery’s sales.
On March 30th, Chery Fengyun A8 sailing version was listed with a guidance price of RMB 10.
99-129900, which is 20, 000 yuan cheaper than the wind-by-wind version that was launched in January, which is equivalent to a “disguised price reduction”.
Honda’s terminal sales rose 10%, mainly due to the sharp increase in sales of Accord (11625 vehicles, + 23.
4%), Haoying (8375 vehicles, + 24.
3%) and CR-V (137808).
, thanks to the 129.
3% month-on-month increase in sales of Chuanqi GS4 terminals, 23.
3% month-on-month sales of Chuanqi M6 terminals, 13.
7% month-on-month sales of Chuanqi M8 terminals, and 10% of GAC MOTOR terminal sales.
At the news level, GAC MOTOR GS4 previously could enjoy a discount of up to 20, 000 yuan in some areas, with a starting price of 71800 yuan.
At present, the dealer quotation of GAC MOTOR GS4 is 107800 yuan, with a price reduction of 8000 yuan.
Nissan’s terminal sales rose 8% month-on-month, mainly due to a month-on-month increase of more than 13% in both Xuanyi and Teana terminal sales.
Toyota’s terminal sales rose 5.
8%, mainly due to a 49% month-on-month increase in Camry terminal sales, a 19% month-on-month increase in Toyota RAV4 terminal sales and a 17% month-on-month increase in Carola Ruizhong sales.
Mercedes-Benz terminal sales rose more than 5% month-on-month, mainly due to a 36.
6% increase in sales of Mercedes-Benz E-class terminals.
In April, the highest discount for Mercedes-Benz E-Class was 88100 yuan, and the lowest starting price was only 386900 yuan.
On the contrary, the preferential strength of BYD, Tesla, Mengjie, Ian and ideal five new energy vehicle brands is not so big, and the terminal sales have dropped sharply compared with the previous month.
For the specific reasons for the decline, please refer to the article “BYD’s six popular car terminal sales decline compared with the previous month”.
The terminal sales of six new energy vehicles in ▍ fell and seven fuel vehicles rose.
In the list of and TOP20 models, the terminal sales of seven fuel vehicles increased month-on-month, while Toyota RAV4, Honda CR-V, Xuanyi and Passat all achieved more than 10% month-on-month growth.
Among them, Toyota RAV4 rose 19% month-on-month, thanks to a price reduction of up to 40, 000 yuan.
At present, the price threshold of the car in some areas has been reduced to 131800, and the discount has reached 45000 yuan.
This price is still very attractive for this classic joint venture compact SUV, and sales are also rising.
Similarly, the Honda CR-V price reduction reached 34000 yuan, the final price in some areas has fallen to 151900, and the top configuration is only 229900 yuan.
Honda’s CR-V sales also continue to climb, thanks to sharp price cuts.
Xuanyi terminal sales rose 13% month-on-month, also benefiting from its sharp price reduction promotion.
From April 20 to May 6, the price of Xuanyi dropped by 38800 yuan to 69800 yuan after the discount, which is 10, 000 yuan cheaper than Qin PLUS DM-i, which may be the main reason why most consumers choose to buy Xuanyi.
Volkswagen also adopted a “price for volume” marketing strategy, with the price of the 2024 Passat plummeting by 20, 000 yuan in April, with a price range of 18.
83-223300.
Yuan, the performance-to-price ratio is also ultra-high.
, , on the contrary, the terminal sales of six new energy vehicles declined, and the sales of Tesla Model Y, Hongguang MINIEV and Song Pro terminals dropped by more than 20% month-on-month.
Tesla Model Y month-on-month decline in the reasons, you can refer to the “BYD six popular style car terminal sales decline month-on-month” article.
And Hongguang MINIEV month-on-month drop of more than 20%, the first electric guess may be BYD Seagull, Xuanyi, Wuling colorful fruit and other models significantly reduced prices.
while Song Pro terminal sales dropped sharply, it is possible that Toyota Corolla, Xingyue L, Fenglanda and other fuel vehicles significantly reduced prices, strengthening its market share.
With the listing of BYD Qin L, the A-class and B-class Chinese automobile market pattern will undergo earth-shaking changes.
In the battle of “oil and electricity duel”, new energy vehicles will once again lead the fuel vehicle market and win.
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