According to foreign media reports, automobile manufacturer Stellantis announced on September 3 that it has appointed Bob Broderdorf as the head of the North American region of the Jeep brand.
Broderdorf, who previously served as senior vice president of operations for Stellantis’s Ram brand and head of sales operations for the Dodge brand, will now be responsible for Jeep’s strategy, sales and marketing in the United States, Canada and Mexico.
, Carlos Zarlenga, chief operating officer for Stellantis North America, said in a statement released on September 3:”Today’s moves are consistent with our focus on optimizing operations and preparing for the future in the region.
Broderdorf’s extensive experience in field sales, brand management, marketing strategy and product development will be critical to the Jeep brand’s launch of its electrified product portfolio in the coming years.
With extensive experience in automotive retail and leadership positions at domestic and imported original equipment manufacturers (OEMs), he will help us raise standards and write the next chapter of transformation with our dealer network.
“, Image source: Stellantis,Broderdorf will succeed Bill Peffer, who will assume leadership roles in Stellantis ‘North American network development starting October 1 and manage the company’s dealer network in the region.
, Stellantis said Peffer will replace Phil Langley, who has worked at the company for more than 40 years and is retiring.
Stellantis also added that Langley will remain in office until the end of the year to ensure a smooth transition of the dealer network.
, Stellantis has undergone multiple executive changes since last year.
Last month, Stellantis appointed Tim Fallon, who previously led the electric vehicle manufacturing business at Rivian, as its North American manufacturing director.
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