Zhiji L6 press conference, although the whole process did not hear a “rice” word, but everyone knows that this is definitely a millet SU7 product.
However, Zhiji kept a low profile this time, and the last controversial CEO Liu Tao only showed up when the price was finally announced, and when the starting price of 199900 yuan was announced, Zhiji L6 itself immediately became the most powerful mouthpiece.
There is no doubt that this car is definitely worth buying, but how to understand the specific configuration version and how to choose between the Xiaomi SU7 with more than 100,000 lock orders? “all standard” is the marketing slogan of Zhiji L6, and it is true that the four models that have been put on sale are Max standard version, Max long-lasting version, Max super-long-lasting version and Max super-performance version, all of which are Max models.
Generally speaking, Max stands for carrying high-end smart driving, or full matching, while the entire Zhiji L6 series is equipped with lidar, rear wheel steering, smart lights and other functions, and there is almost no difference in safety and comfort.
The core differences are mainly concentrated in the three power companies, which are as follows: however, it should be noted that 199900 is only the apparent starting price, and the real starting price requires an equity package of 3999 yuan, and it is mandatory to bind, so we have to choose it.
Although it is said to be a compulsory binding, objectively speaking, the rights package of Zhiji L6 is very valuable, and two different options are introduced for different models.
The entry-level Max standard version, plus 3999 yuan, can be equipped with leather seats, four-piston calipers, mixed tire width tires, double glue glass, 21 speakers, cockpit active noise reduction and other functions.
And these configurations are standard on the other three, that is to say, the significance of the entry-level version of the rights package is to pull up the configuration.
While the other three high-end models can also add 3999 yuan to get air suspension + CDC, you should know that these two configurations in other brands may have to add 20,000 yuan, it can be seen that the sincerity of the Zhiji L6 is very great.
Air suspension and CDC are also indispensable configurations in Zhiji L6 “spirit lizard digital chassis”.
It allows precise control of the movement of the car body in the Z-axis direction, such as the “head control” function of Zhiji L6 depends on this.
When the on-ramp meets the inclined road, you can adjust the suspension to ensure the smooth posture of the car body and have a better riding experience.
While the entry-level low-end version of the model, and can not choose to install empty suspension and CDC, it will not be able to this function.
In addition, the assistant driver screen of the Zhiji L6 is not standard, but the super performance version of the top four-wheel drive is exclusive, and the other three models are not available.
On the whole, the product power and performance-to-price ratio of Zhiji L6 are very excellent.
For ordinary users, the entry version of 199900 is undoubtedly the most valuable choice.
If there is a pursuit of performance, it depends on the budget.
Because the configuration difference of Zhiji L6 mainly lies in performance, the more the price, the more the performance.
Let’s first take the standard version of the two models as an example.
From the point of view of performance-to-price ratio, the Zhiji L6 has achieved 199900 of what Xiaomi did not do.
Even after binding the rights package of 3999 yuan, the Zhiji L6 is still 12000 yuan cheaper than Xiaomi SU7 standard version.
In terms of specific configuration, although Xiaomi SU7 has a slight advantage in power and battery life, it is not enough to open the gap, and since May, the rights and interests of Xiaomi SU7 have been reduced, and the standard version no longer gives away refrigerators and 25 speakers, resulting in a decline in performance-to-price ratio.
The Zhiji L6 is not only cheaper, but also adds more functions such as rear wheel steering and high-level intelligent driving.
For a medium and large car with a length of about 5 meters, the rear wheel steering is very practical, thanks to this, the turning radius of the Zhiji L6 is only 4.
99m, which is the same level as a small car such as the Volkswagen Polo, and its handling is more flexible, which is expected to impress many consumers.
As for the top models of the two, it can be said that they are performance beasts, and the three power companies are equally divided.
By detailed comparison, although the millet SU7 Max costs 10,000 yuan, it has more refrigerators and two Orin X chips, which is twice as powerful as the Zhiji L6, and the upper limit of intelligent driving ability is also higher.
In addition, Xiaomi’s main selling points such as human and car ecology and sunscreen will also attract a lot of people.
In fact, of the three configurations of Xiaomi SU7, only the standard version and the Max version are more attractive.
The Pro version, which sells for 245900, is not very popular in configuration, while the Zhiji L6 has two versions of Max long-lasting and ultra-long-lasting in this range, which are priced at 2399,000 yuan and 255900 yuan respectively.
Compared with Xiaomi SU7 Pro version, the two middle versions of Zhiji L6 not only take a big lead in power, but also have air suspension and CDC, and have the ability of national urban map-free NOA in smart driving.
It can be seen that the vacuum area not covered by Xiaomi SU7 is the most advantageous place of Zhiji L6.
Although Zhiji L6 has a great advantage in product power and performance-to-price ratio, it is still under a lot of pressure in the face of Xiaomi SU7, which has a fixed number of 100000.
The 100000 order of Xiaomi SU7 is not only the success of the product, but also the brand influence that breaks the circle, and Xiaomi’s consistent excellent marketing and service ability.
in comparison, this is precisely where Zhiji is weak, especially in terms of channels.
Zhiji’s past sales are almost concentrated in first-tier cities, and do not reach more regions.
Therefore, leading Xiaomi in configuration and lower than Xiaomi in performance-to-price ratio, although it is very respectable, from a practical point of view, Zhiji has just taken the first step, and then in the areas of marketing, service, channels, etc.
Zhiji still has a lot of room for improvement, or it can also be said that there are many places where Xiaomi can be matched.
After all, in the eyes of consumers, products and services are equally important.
Do you think Zhiji L6 can pry into the market of Xiaomi SU7? You are welcome to leave your comments in the comments section.
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