On the evening of December 15, after the launch of Star era ET four-wheel drive, the chairman of Chery Automobile and a group of senior executives accepted a group interview by the media, which raised a series of questions on brand, technology, products and other aspects.
When talking about the future development of Chery, Yin Tongyue said that the next step will be to make efforts in the direction of high-end brand and artificial intelligence.
He believes that the gold content of the brand is more important than how much it sells every year, but this gold content should also be reflected in sales.
It doesn’t make sense if the sales are too small.
General Manager Yin is satisfied with Xingtu’s performance overseas, and believes that the platform and technology of the Star era can be exported overseas, and is currently cooperating with international brands.
Huang Zhaogen said that since the pre-sale of the Guangzhou Auto Show on November 15, the proportion of orders for Star era ET four-wheel drive is almost 50%.
It is expected that the sales of Star era ET all-wheel drive will soon reach 5000, and strive to exceed 10000 units next year.
When talking about Falcon smart driving, Dr.
Gao Hua introduced that on January 20 next year, Xingtu will launch a map-free end-to-end smart driving system.
In R & D, Star era cooperates with partners on algorithms, computing power, maps and other technologies and resources on the basis of product definition, intelligent driving association and user data mastery.
, 
, the following is the record of the group interview: Zhou Guangjun: let me ask Mr.
Yin a question.
This year marks the 27th year since Chery was founded, and it is also the first time that Chery has entered the ranks of the world’s top 500 companies.
Boss Yin once said that all the boasted cows have been realized one by one, and Chery is also very fast, both 28 years old.
Let me ask Mr.
Yin, is there anything else you want to brag about? After the impoliteness of new energy and the impoliteness of intelligence, what are your better wishes when you come to Chery’s thirties? Thank you.
Yin Tongyue: Secretary Zhan has always been opposed to our bragging.
He has always done more and talked less and is not allowed to brag.
Recently, I am a little bit “lost in the evening festival” and “brag” every year.
We are now boasting and waiting in line, because there are probably several tracks on Dr.
Gao’s side, one is the oil truck, the oil truck is not doing very badly, it is doing well both at home and abroad.
The tram also got up.
In the past, the tram felt particularly humiliated.
It didn’t get up.
Now it’s up.
This should be over 100000.
There will be a lot of them next year.
Intelligence is just over, we may be high-end in this brand, in ESG low-carbon technology, we are in artificial intelligence, we all have some directions.
Let’s see which cow is the closest, don’t blow it up, every year we line up, we want me to blow, and I want to see which cow is easier to achieve, so we line up every year.
I don’t know what the cow will be next year, but it will definitely be a brag next year.
Guan Nan: you just mentioned at the press conference that Xingtu and the Star Age are your favorite children and have witnessed many of them for the first time.
What are your expectations and plans for the future of the Star Age? In addition, you mentioned that there are some plans for foreign luxury brands.
Can you give us a little bit of information this year? Thank you.
Yin Tongyue: in the Star era, Dr.
Gao is in charge of the Xingtuxing Epoch Division.
He is also a bit biased and gives some new technologies (all to Xingtu).
He now spends money on my old nose every year, and raises the most people.
We Chery have five mountains, and he is the biggest mountain, and the Himalayas are in his hands.
We have two lines of technology every year, one is the production line of cars, and the other is the production technology line.
Which brand does the production technology line put first every year? it is biased to be used on the Xingtuxing era product line, because this is the high end, and we must put the freshest technology, the prettiest technology, and the biggest technology at the top of our pyramid.
The following products are also planned, and there are a series of high-end products behind.
This is done according to the plan.
Of course, I still think the brand is up, and the gold content of the brand is more important than how much it sells every year, but this gold content should also be reflected in the sales volume, which cannot be justified if the sales volume is too small.
So the target we give him every year is not low.
On the international side, we have also done a good job, and our star journey has also performed well abroad.
This brand has been recognized overseas, and it is also very good.
Many major foreign brands are also gradually talking to us about whether we can jointly build some high-end brands with our platform, our Epoch platform and our Epoch technology.
We also hope to share some expenses together in the process of cooperation with others.
I think this is global coordination, so it is such a situation.
So we think that the Star Age is not only the Star Age of China, but also the Star Age of the world, and it is time for its high-end technology to send technology abroad.
In addition, when we cooperate with others, there is a clause jointly issued by both parties, so we cannot make a unilateral provision.
We will disclose it again when we cooperate with them.
Zhang Hong: I’d like to ask Dr.
Gao that with our current extended range technology, you are the CTO of the whole Chery, not just the Star era.
Will these technologies go down there? This is the first question.
Second, we are in the smart car, this time I see a special lead, so we are now end-to-end 1.
0, so how are we prepared for 2.
0 now? It is said that from 1.
0 to 2.
0, you are talking about January 1, 2025.
I would like to ask, if Dr.
Gao only asked you to use three selling points to talk about the ET of the Star era, not so much, only three, which three would you say? Thank you.
Hi-tech: of course, most of the technologies of Starway will be launched on Starway, but according to different people, they may not all start on Starway, because our brands are different.
Of course, Xingtu’s extended range technology does start in Xingdu and will soon be issued in the Chery brand, which is a very normal phenomenon.
This is your first question.
The second question, you said that you should use three points.
In fact, I talked about “three points 7” today.
You reminded me today that I talked about so many animals.
I think about it a lot.
The first is the gold extended range.
I think our golden extended range is indeed the best in China from a purely technical point of view, because we are born as engines, and I am confident and confident.
No matter from the effectiveness of the engine, from the oil-to-electricity conversion efficiency, from the level of engine intervention to mute, because this requires a high level of engine.
Including our real mileage is very good, we are very good, this has something to do with the equipment of the whole car, this is the firstGold extended range.
The second one is the snow leopard four-wheel drive.
Snow Leopard four-wheel drive for users’ point of view of the first very strong, in this level of five meters of large SUV, 0 to 100km acceleration of 4.
8s, is really the fastest.
More importantly, we have a strong breakthrough ability of four-wheel drive.
We also have a very interesting function, peristaltic climbing function, what is called peristaltic climbing? Don’t put your foot on that throttle when driving, as long as you control the steering wheel, its car will run forward, which is a good function.
Including getting out of difficulties, our ability to get out of difficulties is very strong, in various cases, especially in the snow, because the coefficient of adhesion of the snow itself is very low, and it is very troublesome if it slips, and we even have one wheel hanging in the three wheels.
even when both wheels are suspended, we have a breakthrough in the V-shaped slot.
The third selling point is Falcon Smart, what we are already doing, there are still pictures here today, but we will soon switch to no pictures.
The video we show today is what Boss Yin tried in Guangzhou, that is, the plan without a picture.
We can cut the plan without drawing on January 20th.
What are our strengths? All the owners of our pre-buried cars can be cut after all the hardware is pre-buried.
Yang Xiaolin: please evaluate.
Just now Mr.
Yin said that behind this frightening pricing, what is the final expectation of your order or sales volume? Huang Zhaogen: I think the current volume of the first stage, I think the ET four-wheel drive unit will soon achieve 5000 units, I will soon do this.
At present, let’s look at the order situation.
Just before the press conference, I asked you to count 4108 units, which should exceed 5000 units by 12:00 this evening.
This is the current situation.
I also issued a military writ for this car next year, in front of Mr.
Yin, and next year’s Star era ET will certainly sell more than ten thousand dollars a month.
Wu Weiqiang: we have very good cooperation with Huawei.
In our opinion, the Star Age is very close to the intellectual world.
now what are our advantages and disadvantages, and what else do we need to learn from each other? This is a problem.
Second, everyone is now talking about the start of the knockout stage.
Does Mr.
Yin agree with this view? In addition to cross-border China? (besides the company, there are 40 or 50 brands at present.
How many brands do you think will survive in the future? Yin Tongyue: it is good to cooperate with Huawei.
Relatively, both companies attach importance to innovation and technology, so we have a sense of sympathy for each other when we cooperate.
At present, cooperation is good.
There is a lot of competition in this product market, and everyone’s positioning is different, because the positioning of the intellectual world is more of Huawei’s smart car, and it is smart, and intelligence is its selling point.
In this car, we have to move towards more comprehensive science and technology.
We call it the new technology luxury, but we are still an old traditional car, the cooperation is very good, and the positioning is beginning to be a little bit closer.
We ourselves say that there is a little stampede inside.
However, we will consciously open the products behind, because the customer base of the market can still be separated, and the customer base is obviously different.
This is the cooperation with Huawei, now the cooperation is very pleasant.
The competition is relatively fierce now.
I don’t know when the automobile industry has not been fierce, and it has always been very fierce, including the “new three” and “old three” are also very fierce, and that is very fierce.
it’s just that now we feel more fierce than in the past, in fact, the market is much bigger than in the past.
I don’t think anyone who does a good job is afraid.
If he doesn’t do it well, he will be afraid.
It’s called “one minute on the stage, ten years of hard work off the stage.
” We think we still sing opera, and if we really want to sing a minute on the stage, in fact, there are countless people working hard and laying the foundation to do this.
Over the years, the team has been up, the system has been established, the basic skills have been established, and the innovation ability, system ability and team have all risen.
Heaven rewards hard work, Chery in the future competition, maybe we will have a foothold in the position.
I can’t tell other people’s fortune, because we can only count our own fate if we don’t know what’s behind them.
God, even if we work so hard, it won’t cause us any big problems.
I think we are healthy today and may be safe tomorrow.
Qiu Xiejun: the Star era is already positioned at the high end.
Generally speaking, high-end positioning cars should be on the four-wheel drive first, or the four-wheel drive should be more dominant.
Why are we on it at this time? In addition, Mr.
Zhaogen mentioned just now that the price of the extended four-wheel drive is 5000, and the entire Star era ET is over 10,000.
It sounds like this is the main force, accounting for half of it, so what do you think about this car? Who are you going to sell it to, and why does he have such a large share? Thank you.
Huang Zhaogen: because of electric new energy models, users generally have a large demand for four-wheel drive models.
In the past, in the era of fuel trucks, four-wheel drive may represent high fuel consumption, but now it is electric four-wheel drive, and its speed increase is absolutely excellent.
At the same time, energy consumption is also very low.
Our four-wheel drive model accelerates for 5 seconds at 100 km, and our power consumption is actually very low, so the demand for all-wheel drive models is generally high.
Since our pre-sale at the Guangzhou Auto Show on November 15th, we can obviously feel that the proportion of orders for all-wheel drive is almost 50% or more at the terminal, so we predict that according to the industry, we have also studied our competitors.
basically, more than 200000 of the four-wheel drive products are basically more than 50%, such as some enterprises are basically all four-wheel drive, no two-wheel drive.
In addition, in fact, China has a vast territory and abundant resources, such as the north, north, northwest and northeast, in which we now account for 70% of our four-wheel drive.
We account for more than 60% of all-wheel drive cars in Yaoguang, and 80% to 90% of all-wheel drive cars.
So buy Star Road to buy four-wheel drive, buy four-wheel drive to buy Star Road, this has become the consensus of users.
Based on this Xingtuo product, in addition to excellent performance, our target population is also very characteristic, the demand for four-wheel drive is very high.
Huang Shaohua: I have two small questions.
The first one is for Boss Yin.
When we came in just now, we said that the total sales of Chery this year must have exceeded 2.
6 million, which can be said to be the best performing car company in the whole market.
Can Mr.
Yin give us a brief summary of the reasons behind it? The second question is to ask Mr.
Huang, in fact, the Xingtuxing era has stood firm in the high-end market this year.
I would like to ask what strategic plans and goals we have for next year.
Thank you.
Yin Tongyue: again, I just answered some of the words, “one minute on the stage, ten years of work off the stage.
” we are still polishing the team in terms of technology, quality, and sales channels, especially in terms of corporate culture.
we have actually been going down the same train of thought for so many years, so we still dare not run too fast.
We’re a little too fast this year, and it’s not appropriate, really.
We hope to move forward steadily and steadily, so it is.
Huang Zhaogen: there are five words in today’s press conference that we particularly need everyone’s attention, called “New luxury of Technology”.
This is the direction of our strategy, brand positioning and new luxury of science and technology for the next stage in the future.
we will eventually build Star Road into a luxury brand that we love all over the world.
In 2025, I understand that for Xingtu, first, it is called the continuation of new energy.
Last year, we were all tankers, and this year we have achieved 70% of our sales are new energy, which have all been turned around.
Next year, we hope that our share of new energy will reach more than 80%.
The second is intelligence.
Since we recently launched Falcon ET, Star era, we have OTA this platform four times, and we are going to push out the fifth OTA soon.
I think we iterate quickly, we create with users, we can quickly iterate the scenes that users need, relying on Chery’s strong R & D strength, including our investment in intelligence, human resources, and so on.
I think we need a rapid breakthrough in intelligence.
The third is to continue to adhere to internationalization.
The chairman has already said at the press conference that the domestic and international goals are 50 to 50, so that both domestic and international countries walk on two legs, and we put both domestic and international brands up, the market up, and the crowd up, so that the two wings fly together.
I think we will have a better breakthrough.
Fourth, we are further high-end in the market.
To move up the brand, our target market, target groups go up.
We teachers, doctors, civil servants account for 38% of the user population, so we adhere to high-end, continue to move forward, long-term adhere to high-quality development is our strategy.
Yuan Tao: in just a few years, we have basically arranged all the technologies of the power system, from fuel technology, to extended range, to mixing, and even to pure electricity.
I don’t know what you think.
This is the first question.
The second question, you said that a liter of oil from 3.
6 to 3.
7, generating 3.
7 kilowatt-hour electricity, what is the technical difficulty of this 0.
1-kilowatt-hour jump, because our competitors are basically 3.
63 and 3.65. The third question is, what is the level of manpower and material resources and investment in Chery’s intelligent research and development? High-tech China: Zengcheng is our first launch in Xingtu, and the first route in the whole group actually allows these technical routes to be exposed in high-end brands, because Zacheng is also in line with China and other exporting countries.
We all recognize the technical route of Zacheng, which is the demand of a market.
Including in the international community, there is also a saying that many countries think that the feeling grade of the extended range is higher than that of trams, and in fact, it does have its advantages, which is the main reason why we layout various energy displays.
The second problem you mentioned is that I only talk about two things about the efficiency of oil-electricity conversion.
One is that we have improved the efficiency of the engine.
Second, we improve the efficiency of the engine in the motor, and then the two are integrated to improve, thus promoting us to 3.
7 degrees per liter.
Of course, my engine technology will be further improved, and we will have better engines that can improve our efficiency.
The third is intelligence.
Intelligence is our core goal, because in terms of intelligence, we have recently introduced a large number of outstanding talents, with the enhancement of our enterprise capacity.
Of course, the chairman also said that we still do things in a low profile, we fly first, work hard, and attract a lot of talent at the same time.
Yin Tongyue: let me add that Yuan Tao, we started almost all the new technologies of Chery, such as hybrid, we did RSG and BSG very early, probably in 2008, we did it with Europe, this is very early.
We make smart cars.
In 2010, we registered a master technology in Shanghai, which was on a par with zebras at that time.
At present, we have about 3000 people in intelligent driving, because the personnel in this area are relatively expensive.
We are about this order of magnitude at home and abroad.
Therefore, the bull we bragged this year is not a boast, but has a certain level of confidence.
Tang Hua: as a high-end Chery brand, how does the advanced sense of interior consider this differentiation? Including where else can be coordinated and further optimized and improved? This is a problem.
The second problem, because cost control and vertical supply chain management, in fact, every big company is considering, Yin is from a more refined cost control, including internal can do their own, can do the enhanced management of the supply chain, including the intervention of proactive research and development of some parts.
How do you think about this one? Will the cost of overseas markets also consider further coordination costs and have some control equivalent to reducing costs and increasing efficiency? Yin Tongyue: Chery has a team in Frankfurt that specializes in interior styling, mostly from luxury brands, and they are of great help to enhance the luxury of our interiors.
Of course, this kind of luxury is more based on the positioning of traditional luxury, how can we combine new energy, electrification and intelligence to further improve the definition of technological luxury in the state of new technology.
In the near future, we want to prepare a luxury laboratory to express how to define our luxury or luxury in the new era, which is a problem.
With regard to the supply chain, because of the great cost pressure, the competition will be very fierce, but I am not particularly in favor of vertical integration.
I am still a professional to do it.
The mainframe factory does the mainframe factory, and the spare parts enterprises have done it all their lives, and they will certainly do better than us, and it is also a big problem to do everything on their own.
But we do hope that in terms of software, we want more white boxes than black boxes or gray boxes, so that we must master the upgrade of our software, the OTA upgrade and the after-sales service.
But for other things, we still hope to be able to make use of social resources and establish strategic cooperative relations.
As for the situation abroad, one of us is the use of local suppliers, and domestic suppliers go out to sea, we take everyone out to sea, and now the effect is good.
Gao Wei: where are some of the major divisions between the product series of Star era and other products of Xingdu? Gao Wei’s question is why to do Zengcheng, right? I answered it once before, but I didn’t understand your question.
Star path has two big sequences, Star Epoch and Star Epoch, which is equivalent to more electric and intelligent, using our higher-end platform, called EOX platform, on which we have made more cars.
In fact, for ordinary users, extended range also belongs to electric pure electricity, because of the biggest difference between extended range and hybrid, the extended range engine does not participate in driving, it drives pure electric motors, and indeed in many international countries, the value of extended range price is higher than that of trams.
In the star sequence, we are now mainly fuel vehicles plus hybrid, the Star era is mainly pure electricity plus extended range, probably these are the two main differences.
Pang Yicheng: may I ask Dr.
Gao about intelligent driving? First, just now the chairman said white box, I understand that we still have to do full stack self-research.
Could you tell me how the organizational structure and route of Zhizhi are arranged at present? Just now you said that the plan of Wutu on January 20 is ready to be cut.
We understand that Bosch and Wenyuan are our suppliers.
Is it still the same structure from end to end? What does our self-research team do? In addition, in addition to the Falcon Smart Drive program, do we have other technical arrangements and organizational arrangements for the entire Grand Chery? This is the first question.
The second question is also related to smart driving.
Since we have to do self-research, what is our reserve of data and computing power? Just these two questions, thank you.
High-tech: this question is very professional, asked a very good question, is a very high-level professional and technical question.
First of all, let’s talk about the first question.
We are really working with Bosch and Wenyuan.
We are now the smart driver of ET, and we have made it public in Guangzhou.
The chairman criticized me just now, always letting him be a guinea pig, doing experiments, which is very dangerous.
But let me explain to you that the most important thing about smart driving is that for the whole vehicle, I think the first one is the product definition, which is done by ourselves.
The scenes I am talking about today are all defined by us, including a three-point U-turn.
Because I was thinking, what is the highest level of smart driving? It is that cars can replace people to drive, computers are computers, talents are the smartest, and it will always be like this.
It’s just that what a computer can do is repetitive and simple work, but its logical thinking is still done according to people’s thinking.
Because in the process of driving, to be honest, I do work with our partners to make product definitions, we make requirements, and then we integrate.
This is my first thing.
The second thing, smart driving and mind module should be strongly related, if only smart driving can not work, it should be related to people, and HMI should be related, this is what we do.
Third, the whole closed loop of big data’s data is mine, and the customer’s data is in my hands, not in the hands of my partners.
The whole chain of iterations of my future data is mine, so the power of OTA is mine, including the server.
I don’t know if I can answer your first question like this.
Second, with regard to self-research, the chairman also said that we have invested in the R & D team of nearly 3000 people in the group.
Because self-developed driving, from a professional point of view, from perception to positioning, prediction, planning, control, including no map, in fact, there is no map it is also a map, no map is not no map, it is a light map.
But the most difficult GPS location, IMU and RTK algorithms, GPS and IMU must be associated.
These communication technologies must be in our own hands, we also have this ability, and have formed our own strong ability of intelligent driving.
I have already experienced our own system on, because this smart driver iterates too fast.
In the end, our idea is that we must iterate quickly with our partners, including algorithms and computing power.
Because computing power is easier now, we also have a lot of partners, we also have some computing power in this industry, and I also use the computing power of partners to make up for it.
Even the ability to map, so I have the ability to drive the whole chain from the whole autopilot.
I think the most important thing is the closed loop of the data, the analysis of the user data.
We unify all the sensors and the data format.
After the data I get can be closed-loop, I can iterate and form my own ability.
Wang Wei: thank you for your presence.
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