Let’s start with a question: who is the SUV king of the Chinese market? If you look at the sales ranking of the compact SUV market in the past two months, you will find that the top three on the list are all BYD models.
, 
, Song Pro DM-i Honor Edition performed the best.
In March, Song Pro DM-i Glory won the top spot in compact SUV sales with retail sales of 27446 vehicles.
In April, Song Pro DM-i Glory passed the 30, 000 mark, winning the top spot in April’s compact SUV wholesale sales with a score of 32037, according to BYD’s official data.
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, “March ranking of Compact SUV sales (Note: song PLUS is divided into DM-i version and EV version, the two models are counted separately)”, BYD has a stronger and stronger voice in the SUV field, and even if the scope is extended to the entire SUV market, only Tesla Model Y can compete with BYD’s “three Musketeers”.
Some analysts commented that the compact SUV has the largest market share, accounting for 24%, and there are many fuel-fueled SUV models, but BYD has accelerated the process of “oil-to-electricity” in the compact SUV market on its own.
, there have been many interesting competitive situations since the outbreak of SUV in the Chinese market in 2016.
From the beginning of Dongfeng Honda CR-V domination of the city SUV field, to Harvard H6, Boyue L, Changan CS75 PLUS and other non-stop fighting, and now BYD’s new energy model strong monopoly, this market can be described as ever-changing.
Hegemony is changing, the form of power is changing, but in fact, the demand of consumers has never changed.
Their measures of a good car come and go in terms of reliability, comfort and economy.
In the wave of intelligence, there may be another richness of usage scenarios.
Whoever can achieve the extreme in these dimensions is likely to win the championship position.
So what did BYD do right to get all three cars to the top of the list at once? Why can BYD always create SUV fashions again and again? Let’s take Song Pro DM-i Honor Edition as an example to dig deeply into its brand-new road and product logic, and we may be able to find the answer.
Song Pro DM-i glory version hit the market, why, judging from the compact SUV sales in March, the top 10 joint venture models are Fenglanda, RAV4 Rongfang and Honda CR-V.
However, the combined sales of Fenglanda and CR-V can not match the sales of Song Pro DM-i Glory Edition.
In April, the joint venture model squeezed into the top 10 of the compact SUV with more than a Corolla Ruifang, but it was still a far cry from the Song Pro DM-i Honor version.
There are several reasons why Song Pro DM-i Honor Edition can smash the joint venture SUV to pieces.
First, the Song Pro DM-i Glory Edition, which went on sale on March 1st, has achieved precision and renewal in terms of product power.
In terms of power system, Song Pro DM-i Glory Edition is equipped with DM-i super hybrid system, and the cost of using the car is “lower than fuel”-the fuel consumption of 100km is only 4.
4L and the mileage reaches 1090 km.
In addition, it also provides a pure electric life of 110km from 71Compact, and supports fast charging.
, interior design is also a very distinctive area of this model.
The interior layout of Song Pro DM-i Honor Edition is practical and luxurious, with leather seats, automatic air conditioning and other configurations.
In addition, this model has carried out a number of new functional upgrades on the basis of the original Song Pro, the most eye-catching of which are the new anti-rollover system and continuous speech recognition.
The new anti-rollover system in Song Pro DM-i Honor Edition can monitor the driving state of the vehicle in real time, including key parameters such as speed, steering angle, body inclination, etc.
, through advanced sensors and sophisticated control algorithms.
Once the system detects the danger of rollover, it will react in milliseconds and effectively prevent rollover accidents by adjusting the suspension system and braking force distribution of the vehicle.
, 
, and the continuous speech recognition system enables drivers to communicate with the on-board system more naturally and smoothly.
The system can not only accurately identify the driver’s voice instructions, but also continuously understand the context and achieve more complex task processing.
Song Pro DM-i Honor Edition is an attractive choice not only for home users who pay attention to economy and driving safety, but also for young consumers who pursue intelligent technology experience.
, the configuration upgrade of Song Pro DM-i Glory Edition did not lead to its high price.
On the contrary, all the advanced configurations mentioned above can be owned for as little as 109800 yuan.
This is also the second main reason why Song Pro DM-i Honor Edition was able to win the championship.
In fact, in the second half of last year, manufacturers such as Geely and Great Wall also launched competitive models such as Galaxy L7 and Qionglong MAX in the field of more than 100,000 yuan of new energy SUV, which competed most directly with BYD’s Song family.
Geely’s Galaxy L7 is a complete match for BYD Song Pro, both in terms of price and product positioning, and Geely Galaxy L7 now has more than 10,000 sales after its launch.
However, the ultra-high performance-to-price ratio of Song Pro DM-i Glory Edition directly set off a car-buying craze in the market, successfully leaving Galaxy L7, Qionlong MAX and other models far behind.
The third reason is that the whole brand of BYD is in a positive cycle, and its quality and brand strength have been recognized in the Chinese market and even internationally, and these achievements must have had a positive impact on the sales of Song Pro DM-i Honor Edition.
In the 2023 EURO NCAP (European New car crash Test) ranking of the safest family cars, the BYD brand is the only brand with three models in the top 10, an achievement that proves BYD’s leadership in safety technology.
Song Pro DM-i Honor Edition is a continuous hit, not a flash in the pan.
Song Pro DM-i did not perform well in February and ranked only 10th in SUV sales.
But if you look at the sales figures for March and April, you can see that the dormancy in February was in preparation for the glorious version.
In April, in fact, the rock bottom price of joint ventures such as Fenglanda and Carola Ruifang has reached about 100000 yuan, offering an unprecedented discount, but these have not affected the sales of Song Pro DM-i ‘s glorious edition at all.
Therefore, it is almost certain that the hot sale of Song Pro DM-i Honor Edition is sustainable.
Public reports show that BYD’s sales target for 2024 is to maintain a growth rate of more than 20% based on the 3.
02 million units in 2023.
In all fairness, considering the current fierce competition in China’s auto market and the uncertain environment, it is really difficult to complete the project successfully.
It is precisely based on this background that BYD needs to play more effective “trump cards”.
, regarding how to achieve the goal, BYD is actually very clear: compared with the many variables in the segment above 200,000 yuan, below 200,000 yuan is the bridgehead that it must take the lead in winning.
Only then can the goal of “maintaining growth of more than 20%” become logical.
BYD, which is even more “desperate”, needs to show its trump cards.,.Song Pro DM-i Glory Edition is such a trump card.
In 2023, Song Pro’s sales have actually been quite eye-catching-an average monthly score of 20,000 has made him the crown of mixed sales.
But BYD is obviously not satisfied with this.
They hope that Song Pro will go further.
This led to the strong price adjustment of the Song Pro DM-i glory version.,.A year ago, BYD’s chairman once mentioned in public: “I hope BYD can be more stable, especially in BYD cars worth 100,000 to 200,000 yuan.
But we must also leave food for others to eat and a way to live for others.
” The implication is that BYD’s price can actually be lowered even lower, but 2023 has not reached that point yet.
,”Thanks to BYD’s scale effect and the advantages of the entire industry chain, the price of our plug-in hybrid vehicles can be lower than that of fuel vehicles of the same level.
” After the release of the glorious version of Song Pro DM-i, Li Yunfei, general manager of the brand public relations department of BYD Group, said on Weibo,.
Looking at the industry, it seems that no company can compete with BYD’s trump card.
This also means that it will become inevitable that the Song Pro DM-i glory version will continue to achieve high sales.,.If the glory version of Qin PLUS DM-i with an official guidance price starting from 79,800 yuan has brought a wave of bloodshed to the sedan market, then today, it can be said that there is not much suspense.
The Song Pro DM-i, which is also the glory version, will inevitably reshape the SUV market this year.
, more than a month ago, Zhang Yuzhuo, director of the State-owned Assets Supervision and Administration Commission of the State Council of China, named and criticized state-owned automobile companies, saying that they were not developing fast enough in the field of new energy vehicles and were “not as fast as Tesla or BYD.
” The SASAC even announced that it would not assess the profit margins of the three central automobile companies for the time being, but hoped that they would catch up with the leading automobile companies in terms of technology and market share.
Whether we can catch up is unknown, but what is particularly clear now is that it will become increasingly difficult to catch up, because BYD’s first-mover advantage has been completely established and is getting bigger and bigger like a snowball.
Regarding this point, it is enough to look at the potential energy of a Song Pro DM-i glory version.
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