“every car of BYD Ocean Network has a very strong self-character.
” I believe that this is a judgment that the outside world can give without thinking.
After all, only from the feedback given in the end market, not to mention that most car owners who choose seagulls, dolphins and sea lions always go for the unique tonality of their products, just because other product lineages of Oceannet also have a strong separation from competitors of the same level, the standards given by consumers when buying cars will not be limited to basic labels such as economy and large size.
Now, the seal 06GT is also officially on the market, despite the fact that it is a car that boasts GT and looks very different in the new energy competition products at the same price, but as long as you know more about the car offensive and brand image that BYD has always had, you will certainly know that apart from adding more chips to the brand, the mission of Seal 06GT is to add some vitality to the existing new energy car market.
After several years of market hard work and technical iteration, there has long been no shortage of reliable new energy vehicles in China’s auto market.
Especially after a large number of weak speculative enterprises have been cleared by the market, the products that can be put on the table now meet the basic needs of consumers without exception.
Therefore, when the market enters a stage of saturation of similar products, how to come up with more innovative products will be what all Chinese car companies should do.
For a long time, BYD has always guaranteed its market share by providing consumers with the most cost-effective products.
Today, in view of the above new consumption trend becoming more obvious, like many car companies that pay attention to multi-dimensional expansion, BYD will certainly come up with more cards on the new track.
The Seal 06GT is the third hatchback car launched by BYD Ocean Network after dolphins and seagulls, but unlike the latter, which mainly commutes, the Seal 06GT with a price range of 13.
68 to 186800 yuan must face a different market segment.
Performance is equal, not a minority.
At the launch conference of Seal 06GT, Zhang Zhuo, general manager of BYD Automotive Ocean Network sales Division, and other senior executives have repeatedly said that this is a model for young people of the new era.
In fact, needless to say, when it comes to the product itself, we can clearly feel the trend of seal 06GT.
Perhaps at this level, hatchbacks have always been linked to youth and personality, from Volkswagen Golf, Ford focus hatchback, Mazda hatchback, etc.
, to Volkswagen ID.
3, MG Mulan and even Euler cats in the new energy era, the background color of these products is not on the same channel.
So, from the beginning, we don’t have to frame potential SEAL 06GT users in a rigid impression, and those who can consume such cars are largely reluctant to be defined.
But does this mean that BYD is just building a new energy car that looks very different for some consumers? The answer is still no.
Paying attention to personality and uniqueness is the most superficial thing of this car, and the key points that really represent this car will focus on the dimensions of technical equality and universal performance.
Whether you say this is a dimension reduction blow, or regard these as the result of the progress of new energy technology, throughout the industry, there are no convergent products doing this, I can think that BYD is doing another thing to create a new blue ocean.
Can the performance of the seal 06GT really bring a bright feeling to consumers? Without more explanation, let’s give a set of data first.
The basic version of the Seal 06GT is the rear-drive model, and the power of a single motor has exceeded that of most higher-priced European high-performance steel gun models.
And the price of 186800 of the four-wheel drive version, its dual-motor comprehensive output peak power is as high as 310kW, what level is this? For reference, the Mercedes-Benz A45AMG, which sells for around 500000, also produces 310kW (422 horsepower).
In addition, Seal 06GT, which was born on BYD’s latest e-platform 3.
0 EVO, has reached a high level of understanding of intelligence.
First, the seal 06GT is equipped with DiPilot intelligent driving assistance system, with BSD blind area monitoring, AEB automatic emergency braking and other active and passive safety functions, as well as driver monitoring assistance functions.
second, the seal 06GT is equipped with intelligent cockpit advanced version-DiLink 100, which can achieve continuous voice conversation, 3D car control and other functions.
Coupled with the setting of the car with a large hatchback, the Seal 06GT with a wheelbase of 2820mm is almost comparable to the hatchback B-Class car at the same price.
So taken together, is the Seal 06GT a car that just depends on its appearance to cater to young users? Everyone must be able to know it.
In this era, we are not short of a new energy car that pays attention to performance, personality and brand.
BYD must know about this.
But looking back at the changes in the market in recent years, it is hard to find that there will be a product that integrates all these labels.
Of course, it is no exaggeration to say that the Seal 06GT is a perfect car.
But coincidentally, through BYD’s research and judgment on the consumption trend, this new car, which focuses on the 150000-class car market, has actually given us a product that can score more than 90 points in its own way under the ocean net system.
Last month, under the premise of a mass explosion of new cars, BYD sold more than 410000 cars a month for the first time.
Among them, BYD Ocean’s sales are as high as 194099 vehicles.
It can be said that, as the richest and lightest branch of BYD, Ocean’s products have become more and more popular among Chinese consumers, losing to the international brands that focus on sports and personality.
With this background, regardless of whether the product power of Seal 06GT has exceeded our expectations, its significance to BYD Ocean is very concrete.
Looking at all the ocean’s models, even though the huge sales of seagulls, dolphins and song PLUS have virtually replaced many joint-venture fuel vehicles in similar scenarios, the potential users of these products are different from other sub-series.
In addition, Seal EV, Seal 06/07DM-i, frigate 07, Sea Lion 07EV and other models also have a clear character and positioning.
In this way, I believe that at the beginning of the Seal 06GT project, BYD must have combined the characteristics of marine products with the rest of the market in detail to develop a new car.
Of course, in order to ensure that the SEAL 06GT has a sufficient user baseIt is broad and puts forward the concept of a big hatchback, which seems to be rare in the entire industry.
But in my opinion, this reflects the wisdom of BYD Ocean.
Entering a market segment does not mean turning a new car into a niche product.
With BYD’s strong research and development capabilities, performance equalization is what the Seal 06GT should do.
At the same time, I believe that the Seal 06GT should also take into account how to meet users ‘regular car needs.
Although it has been mentioned above that compared with hatchback cars of the same price, the body size of the Seal 06GT is larger.
But here, what I want to emphasize more is that this move does not necessarily have to break the inherent characteristics of the hatchback.
In BYD’s own words, the Seal 06GT is the first GT belonging to young people, which means that this is a brand new species and is trying to create a new blue ocean for the whole industry.
Another thing is, from BYD Ocean’s perspective, when the main line products have been introduced into the 70,000 to 300,000 car and SUV market, sales have reached a very high level.
The original intention of launching the Seal 06GT will definitely not be like some brands, who choose to find another way to build a personalized car due to the poor performance of existing products in the market.
For example: building some station wagons that are almost no different from your own car products.
, In short, creating new categories is not simply a derivative of existing models.
What the Seal 06GT did was just as Zhang Zhuo said, building this car was doing the difficult but right thing.
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