Recently, Gashi Automobile released its insight into car consumption preferences in Shenzhen in 2024.
Data analysis shows that passenger car terminal sales in Shenzhen in the first quarter of 2024 were 89,261 units.
Among them, sales of new energy vehicles reached 53,646, accounting for 60.1%. Among these new energy vehicles, the BYD e6 became the best-selling model in Shenzhen with sales of 5,313 units, followed by the Model Y with sales of 4,497 units.
In addition, self-owned brand cars performed strongly in the Shenzhen market, with total sales of 54,590 vehicles, accounting for 61.
2%, showing Shenzhen consumers ‘clear preference for self-owned brands.
In the field of new energy vehicles, self-owned brands also dominate, with sales of 45,361 vehicles, accounting for 50.8%. It is worth mentioning that in addition to the BYD e6, the Wenjie M7 and the Ideal L7 have also achieved good sales, ranking third and fourth in Shenzhen’s model sales with 3,002 and 2,880 respectively.
(For more forecast data on passenger car production and sales, click to view Gaia System.
) In terms of model selection, SUV models are favored by Shenzhen consumers because of their spacious space and superior passability.
Whether they are traveling for families or commuting, can provide a more comfortable driving experience.
In addition, compact cars are the most purchased model class in Shenzhen, accounting for 38.4%. In terms of price, the price range of 100,000 – 200,000 is the most popular among Shenzhen consumers, accounting for 36.4%. To sum up, new energy vehicles and self-owned brands in Shenzhen occupy a dominant position in the Shenzhen market.
These data reflect the great importance Shenzhen consumers attach to environmental protection, energy conservation and cost performance.
They also demonstrate the strong strength and good reputation of independent brands in the Shenzhen market.
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