Recently, Gashi Automotive Research Institute released the “Insight into Automobile Consumption Preferences in Chongqing” report.
Data shows that in the first quarter of 2024, passenger car sales in Chongqing were 106,011, of which 41,599 new energy vehicles were sold, accounting for 39.
2%, and 59,942 fuel vehicles were sold, accounting for 56.5%. It can be seen that in Chongqing, in the first quarter, traditional fuel vehicles still dominate the market.
(For more passenger car production and sales data, please check the Gesi Automobile Production and Sales Forecast Database.
) In terms of faction preferences, self-owned brands sell 71,756 vehicles, accounting for a market share of up to 67.
7%, far exceeding European, Japanese, Korean and American brands.
In addition, among the top 5 brand sales, all are self-owned brands except Volkswagen.
Among them, Changan and BYD won the championship and runner-up respectively, with sales exceeding 10,000 units.
On the hot list of models, self-owned brands also dominate the top three.
Changan CS75 PLUS, Wenjie M7, and Deep Blue S7 are popular.
As a representative of the US family, Tesla Model Y has demonstrated its strong competitiveness in the new energy field with sales of 1,898 vehicles.
In terms of model preferences, Chongqing shows the characteristics of being dominated by SUVs and supplemented by cars.
In the first quarter, SUV purchases accounted for 55.
6%, and cars accounted for 40.3%. This preference may stem from the SUV’s spacious space, good trafficability and ability to adapt to complex road conditions, making it ideal for mountainous and sloping terrain like Chongqing.
In addition, the compact model and price range of 100,000 – 200,000 are more in line with the car purchase needs of most consumers in the region.
, In general, self-owned brands have a broad market in Chongqing, and fuel vehicles still accounted for the mainstream in the first quarter.
However, as consumers ‘acceptance of new energy products increases, new energy vehicles have huge development potential and are expected to further rewrite the market landscape.
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